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Price and coverage beat unlimited offers, says study, as Verizon and T-Mobile top the LTE charts

Price and coverage beat unlimited offers, says study, as Verizon and T-Mobile top the LTE charts

Do you know what's better than unlimited data in the eye of the beholder? According to the latest survey by research shop Jefferies, the number one priority for carrier subs is network performance and reliability (46%), followed by the monthly costs (30%), while unlimited data plan was cited as most important by only 8% of those surveyed, and those were skewed heavily towards the Sprint camp. Why Sprint? Well, according to Mike McCormack from Jefferies:

While some may argue that network quality is converging across carriers, responses clearly do not indicate that to be the case. Specifically, Sprint and T-Mobile customers value cost the highest, compared to network quality for both AT&T and Verizon. In fact, respondents using Sprint placed unlimited ahead of network quality, perhaps a sign of recognition that Sprint’s network still has a lot of ground to make up.

As if to hammer in Mr McCormack's point, the annual network performance testing by PCMag clearly shows that not all networks are created equal indeed. Done with the "driving around" method throughout the month of May, the testers collected data speed samples from more than 124,000 locations across the US with the gigabit-capable Galaxy S8. It turned out that Verizon is still king of coverage, speed and reliability, followed very closely by T-Mobile, with Sprint at last place. 

Another takeaway from the testing is that we are now past the 30 Mbps average download speeds on all carriers, so at least that variable isn't something to worry about when choosing your data plan. 

Price and coverage beat unlimited offers, says study, as Verizon and T-Mobile top the LTE charts

As always, there are plenty of regional differences, so we would dive deeper into which carrier works best in the region you use your phone most often, rather than rely on the blanket conclusion.

source: FierceWireless and PCMag

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