Play Store about to start displaying sponsored search results at the top of your query

The Google Play store has become a jungle, there is no denying that. And while users will somehow find what they are looking for – either by an extensive search, or by following weekly new app reports – developers are definitely having a hard time getting their app noticed.

Google seems to be working on a solution for that problem – soon, we should start noticing sponsored results for our app queries, nested on the top of our results lists. The new feature should help developers get discovered for a certain price, though, we are not aware of the cost, and we don't know what kind of model Google will be employing – pay per click, per impression, or just over a time period.

We're also curious to see how exactly the Play Store is going to start dealing with the sponsored ads, as more and more developers start paying for some first page space. Our best guess is that the app will only reserve the top two spots of a list for paid results, and circle through valid candidates to display on some randomized (magical) principle.

Do you feel that this is the change the Play Store needs to improve search results?



1. DeusExCellula

Posts: 1390; Member since: Oct 05, 2014

too many fcking advertisements of late

2. medicci37

Posts: 1361; Member since: Nov 19, 2011

Really? This is f*cking ridiculous!! Already enough problems with the Android experience. Whenever Google fixes 1 thing they go ahead & f*ck something else up!

6. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013

In a way its good thing for us and developers. In a way it is bad for us. It is a good way for a new published app. There are a million apps in play store. Many of them are downloaded zero times. Lets wait and see how this turns out to be.

9. Scott93274

Posts: 6042; Member since: Aug 06, 2013

I'm sorry, I don't see an issue here. Google's giving developers the opportunity to get their work noticed by the consumer. I don't see why you have to post such an unbalanced response. Such rage and angst, I'm a bit worried for you my friend.

13. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

The problem is that the price of admission will be so high that it will be the same big developers who are already getting exposure.

14. jroc74

Posts: 6023; Member since: Dec 30, 2010

Either that, or like with the desktop search engine years ago spam, fake sites, etc dominated the sponsored ads. It was so bad I intentionally skip over them on my PC now. Things might have gotten better and I wouldnt even know.

19. medicci37

Posts: 1361; Member since: Nov 19, 2011

The majority of users aren't devs. I don't see why we have to suffer for you to pimp your apps

10. Commentator

Posts: 3723; Member since: Aug 16, 2011

This is how Google has worked for years. If you've ever Googled anything, odds are you've seen (and clicked) on paid results. Coincidentally (?) it's the most popular search engine in the world by far.

17. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

I stopped using them for 99% of my searches. While I still do use it, its mainly to help customers when they use it. I don't mind ads, and realize their need if we are to get a lower cost something. However, we have ads on webpages, ads in our email (thanks?), ads in searches, and now ads in the playstore. I rather have the paid ads appear in the startup front page of the store, than in the search results.

3. Iodine

Posts: 1515; Member since: Jun 19, 2014

Typical google. No matter how little money android developers make, force them pay to buy thir downloads (and profit) and infest the play store with our ads so we can make all the money from that. The main goal of google - AD's and personal data mining prevents them of making anything trully great.

5. medicci37

Posts: 1361; Member since: Nov 19, 2011

I got a notice of eligibility for refunds for many of my Google purchases the other day with regard to Googles former permission policies. I'm gonna request a refund for everything on the list!

11. Cyberchum

Posts: 1133; Member since: Oct 24, 2012

Isn't everything with Google a double edged sword? This, with time, will end up Google play's UX.

15. jroc74

Posts: 6023; Member since: Dec 30, 2010

I posted about this just now, but the sponsored results used to be (might still be) fake sites, shady sites, etc. on the desktop. Whats to stop that from happening on Android? I dont know if its still that bad on the desktop, but I still dont trust sponsored ads on the desktop.

18. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

I wouldn't be surprised at all if this happens. Hopefully there is a model where google will filter the fakes out if possible.

16. obsidyen

Posts: 37; Member since: Feb 18, 2015

I'm going to get an iPhone just because of that. I used a friend's iPhone 6 for a day. It's very simple and a joy to use. iTunes Store is great, you can find anything you want in a short time. Google Play is a mess, just like the Android experience. I want to get things done in a short time. I didn't like previous iPhones because of the small screen but now iPhone 6 has a bigger screen, there's no reason to stay with Android unless you're a modding/rom junkie.

20. longtian

Posts: 40; Member since: Apr 13, 2013

Why is my phone to install Google Play Store, always show failed.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless