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Palm cans Ad agency Modernista, seeks new direction

This article contains unofficial information.

Palm cans Ad agency Modernista, seeks new direction
According to Advertising Age, Palm has finally decided to fire ad agency Modernista and is currently looking for a new ad house. Modernista was responsible for the awful Palm Pre spots featuring a very pale looking woman. No surprise that the handset, once considered a worthy adversary to the iPhone, ended up selling poorly. While the weak sales cannot be blamed totally on the advertising, Verizon's success with the Motorola DROID following a $100 million ad campaign shows the magic that can happen with a great phone and commercials that the public can relate to. At the time of its launch, the Pre had many good reviews but the low number of apps combined with the questionable ads did in the webOS device. Before Palm and Sprint could rebound, the beginning of Androidmania was underway and even getting a new lease on life at Verizon was not able to boost sales.

Where did Modernista go wrong? Commercials for two hot selling models, the Apple iPhone and the Motorola DROID, show each phone at work whether it is using apps in everyday situations or explaining in simple English that a certain handset does specific functions. Both models show useful things that real people want their phone to do. On the other hand, in the Pre ad below, the subject is reincarnation and the model says that before the Pre, she couldn't keep track of the lives she was living much less recall her past lives. For most people, this would not be considered a function that they would need their smartphone for. Palm isn't the only account that Modernista has lost recently. the ad agency lost its biggest account-GM's Cadillac brand-late last year.

source: AdvertisingAge via Engadget

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posted on 20 Oct 2010, 01:45

1. barmalei (Posts: 20; Member since: 08 Dec 2009)

Oh, I've got an advice for Palm. How about this: you stop making ugly devices and start making beautifully designed devices? I guarantee they will sell with any ad agency out there. As much as I think all Apple products are overrated, they certainly are very well designed. So are most of HTC devices. So, there is an easy solution.

posted on 06 Apr 2010, 01:45

2. lacrymosa (Posts: 6; Member since: 25 Mar 2010)


posted on 06 Apr 2010, 10:42

14. jhoots (Posts: 74; Member since: 13 Jan 2010)

+1 right!!!! they should have took a que from apple and PRed the crap out of that phone and worked with HTC to make a super sexy device!! i love the cards concept but that alone isnt enough for me to jump on board.. sucks, i really like the cards :( palm really dropped the ball on this one...

posted on 06 Apr 2010, 10:57

16. AZNphoneGeek (Posts: 200; Member since: 15 May 2009)

i dunno. honestly i think the pre is a good looking phone. it's small and from a form factor perspective, designed very well. the materials just sucked balls. and the poor OS didn't have d!ck for 3rd party support.... still doesn't. I give the palm huge props though for going out on a limb and designing a phone that wasn't a rectangle shaped, all screen, iphone formed machine. their ad campaign with sprint and verizon has also been terrible. i don't know whose to blame for either of these but it seems that they are trying to say it's just a chick's phone haha. too bad for typing themselves before the media got a chance to.

posted on 06 Apr 2010, 02:26

3. sniperace (Posts: 95; Member since: 20 Aug 2009)

Just goes to show bad advertising is worse than no advertising.That commercial truely sucked.

posted on 06 Apr 2010, 02:42

4. Trevsx1000 (Posts: 33; Member since: 08 Dec 2009)

Took wayyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy*breath*yyyyyyy yyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy too long

posted on 06 Apr 2010, 07:06

5. jtkong (Posts: 13; Member since: 17 Mar 2010)


posted on 06 Apr 2010, 07:09

6. jtkong (Posts: 13; Member since: 17 Mar 2010)

Aside from the ad campaign being ill-conceived, the actual device is horribly designed. My one big gauge of whether or not to even consider a device is the keyboard. The Pre's slide out qwerty is cramped and the raised edges are more than just an annoyance. Sorry Palm. Time to pack it up.

posted on 06 Apr 2010, 09:14

7. scottmbolt (unregistered)

Palm sucks. Oh, and every time I saw that ballerina looking bitch, I turned off the telly. She just annoyed the SHIT outta me!

posted on 06 Apr 2010, 09:22

8. c3money88 (Posts: 18; Member since: 15 Jun 2009)

ya they keyboard is cramped but easy to use. every keyboard takes time to get used to. also i wouldnt agree with make a

posted on 06 Apr 2010, 09:26

9. c3money88 (Posts: 18; Member since: 15 Jun 2009)

i disagree they keyboard is good once you are used to it. also a great looking device does not mean everything the nexus one lacks advertising like the iphone and droid so it also is not selling as well as the other

posted on 06 Apr 2010, 10:39

13. jhoots (Posts: 74; Member since: 13 Jan 2010)

actually the nexus one is getting plenty of viral advertising.. and they have even said that its selling poorly because google isnt aggresive with the advertising along with the fact that you have to buy it online only..

posted on 06 Apr 2010, 09:31

10. remixfa (Posts: 14605; Member since: 19 Dec 2008)

i think the device itself looks fine. I wouldnt mind it about 40% larger though. The commercials were crap, and i agree, i end up changing it because the chick annoyed the hell out of me. Instead of being all wispey and feminista, they need to make it a bit louder and show off the functions of the device more. That and they need a serious push for some apps and maybe follow android a bit and let other manufacturers take a whack at it.

posted on 06 Apr 2010, 09:37

11. DonLouie (Posts: 594; Member since: 22 Dec 2008)

I don't agree that the design and keyboard are bad. Every device has a learning curve, especially qwerty, that haven't tried and the ones that did wouldn't let go of preconceptions.

posted on 06 Apr 2010, 09:55

12. scottmbolt (unregistered)

Oh my f*cking god... I just watched the video that was attached to this article and... WOW, I HATE that stupid bitch even more now! She has to be one of the most annoying commercial personalities ever. She is right up there with Luke Wilson. Lets take a poll... who is more annoying Luke (the douche) Wilson, or this Ballerina broad?

posted on 06 Apr 2010, 11:55

17. anarkie (Posts: 48; Member since: 28 Jan 2009)

I vote Luke (giant douche) Wilson. Only because they made more commercials, and he isn't going away. At least Ballerina (turd sandwich) broad is gone (for now) Remember...it's always between the giant douche and the turd sandwich.

posted on 06 Apr 2010, 10:51

15. AZNphoneGeek (Posts: 200; Member since: 15 May 2009)

the Palm spokes model was a GINGER bwahahahahaha

posted on 07 Apr 2010, 07:31

18. behold--me (Posts: 650; Member since: 22 Jun 2009)

And they wonder why the pre sold so horribly. Those commercials persuade people to NOT buy the phone. Took long enough.

posted on 07 Apr 2010, 13:48

19. AaronWasHere (Posts: 36; Member since: 10 Mar 2010)

Not that palm needed the "help" to kill their own devices, but yeah those commercials were awful and an instant channel changer

posted on 07 Apr 2010, 14:17

20. Gowireless (Posts: 85; Member since: 23 Feb 2010)

i like palm i think they have good phone but this commercial is fail all the way what r they thinking like this is going to help there sales dont get it and who did they over pay to come up with this i want his job get paid to come up with crap like this

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