OnePlus's first retail launch in the UK draws huge crowd for the OnePlus 3T

The OnePlus 3T is the latest smartphone from the Chinese-based company, and although it just went on sale in the UK from OnePlus's website today, the O2 store in the UK held a pre-launch event for the smartphone that created for a rather large and impressive crowd. The event took place on Thursday, November 24, and it was officially the first large-scale retail launch of a product for the OnePlus brand in the UK. 

OnePlus is still a relatively small brand name over in the United Kingdom (similar to other countries), but despite its lack of recognition by a lot of residents in the area, the launch event for the phone drew a crowd of more than 100 people that were lined up outside the door to purchase the 3T. The line that accumulated outside of the O2 Store is said to have been reminiscent of an Apple launch event, and that really is impressive for a company like OnePlus.

In addition to being able to purchase the 3T before it officially went on sale through OnePlus's website, fans at the event were also able to score free OnePlus swag, hot refreshments, play a Temple Run-like game centered around Dash Charge, and some lucky attendees even got the chance to score a OnePlus 3T for completely free.

It's great to see that the event was such a success for OnePlus, and although this one pre-launch won't immediately make the brand as recognizable as something such as Samsung or Apple, it does help to create for as much buzz and attention as possible for the relatively young company. 

Related phones

  • Display 5.5" 1080 x 1920 pixels
  • Camera 16 MP / 16 MP front
  • Processor Qualcomm Snapdragon 821, Quad-core, 2350 MHz
  • Storage 128 GB
  • Battery 3400 mAh



1. libra89

Posts: 2298; Member since: Apr 15, 2016

Wow! This is interesting to see.

2. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Lots of iSwitchers...

6. AlikMalix unregistered

Or Note 7 users. (Search for logic and download it for yourself)

9. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

There weren't any lines for the millions of Note 7s sold, what makes you think those users would now line up for this? Take your own advice...

7. kiko007

Posts: 7518; Member since: Feb 17, 2016

Somehow I seriously doubt that........

3. ebilcake

Posts: 1231; Member since: Jul 16, 2016

Surprising, not sure it's legit or not.

4. LanjaKodaka

Posts: 219; Member since: Sep 27, 2016

Lol so many idiots out there. Cant they wait for a few days and walk into the store like a king and get whatever they want ? As if their current phone is useless enough to do day-to-day tasks.

5. piyath

Posts: 2445; Member since: Mar 23, 2012

This is some great news. Oneplus did revolutionized the high end smartphone market and introduced a new price segment. They deserve every bit of this!

8. KyleRiemen

Posts: 170; Member since: Oct 29, 2014

Crowd is not that big. These o2 Stores are small, they can't handle many customers at the same time and you can even see the end of the line. Besides, i don't see any camping equipment...

10. shaprack

Posts: 16; Member since: Jun 20, 2016

Launch Xiaomi Mi Mix and witness buyers coming in doubles

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