OnePlus announces the OnePlus 2, starts at $329, invitation sales begin August 11th

OnePlus announces the OnePlus 2, starts at $329, invitation sales begin August 11th

OnePlus has made quite a name for itself in the smartphone industry. Last year, the geek world was caught up with the intrigue of a “flagship killer,” a smartphone that packed top-shelf hardware inside and out, but did not have the top-shelf price tag with it.

$300 got you a SIM-free, well-specced, albeit 16GB storage, smartphone that afforded endless user customizable experiences. For the money, not other manufacturer could match it.

There was just one problem, it was insanely difficult to buy the OnePlus One. The company claimed they were being sold “at cost,” which is almost unheard of in the tech industry. In order to micromanage every possible cost variable, OnePlus adopted a controversial invitation system for people to order their OnePlus One smartphones.

The idea was two-fold, it controlled inventory so that nothing was ever left on the shelf, and it also allowed the company to optimize the manufacturing process and weed out any bugs between production runs. As good as it is, the OnePlus One was a get-what-you-pay for affair. While not universal, there were more than a few complaints about post-sales support for warranty or repair issues.

OnePlus has grown since then. The company has been prudently teasing the waiting public with tid-bits about the next generation “flagship killer” (even for next year), aptly called the OnePlus 2. There have also been a few leaks, including some high-resolution photos earlier today.

Still, for the unveiling of the OnePlus 2, the company put together the world’s first VR product launch, made easy thanks to Cardboard, and what a presentation it was. Let’s get into the details.

Design and Features



True to the leaked images earlier today, the OnePlus 2 is an incremental step in terms of overall design language. The frame is a magnesium and aluminum alloy, which should keep weight in check, and provide a high-quality feel to the physical build of the device. The upper face and forehead is instantly recognizable as a OnePlus device or one of its cousins from Oppo. On the bottom is a home button and fingerprint sensor, accompanied by two configurable capacitive buttons. The speakers remain oriented along the bottom.

OnePlus announces the OnePlus 2, starts at $329, invitation sales begin August 11th
Along the top of the device is a noise cancelation microphone and headphone jack. The right side of the OnePlus 2 houses polished steel volume rocker and power/lock buttons. On the left is a new hardware feature called the “alert slider.” It’s a 3-stop sliding button allowing for quick switching between sound and notification profiles, making it easy to silence your phone in a hurry.

The OnePlus 2 is a dual-SIM device, and it features a USB Type-C plug. The larger male USB plug is also reversible, and is patented by OnePlus. Switching out back plates is easier now with “StyleSwap” covers. OnePlus will have four new StyleSwap options available should you not prefer their signature Sandstone cover.

Display


OnePlus kept it “real” by opting to stay with a 5.5-inch 1080x1920 resolution in-cell LCD HD display. While the newer, and higher resolution panels look sweet, they place a significant burden on system and battery resources. Instead, OnePlus opted to ensure a high-quality experience with the display, claiming a wide 1,500:1 contrast ratio. OnePlus claims it will be very bright for outdoor use, and very dim if you are among the millions who use their phone before bed after the lights are out.

OnePlus announces the OnePlus 2, starts at $329, invitation sales begin August 11th
Interface


OnePlus has followed through on its largely stock-Android-looking OxygenOS, but the OnePlus 2 will ship with version 2.0. This new iteration of OxygenOS maintains the clean appearance and favors stable performance, but allows for wide customizations without heavy gimmicks found on other Android skins.

There are different modes and icon packs that can be used, and OxygenOS even takes a page from the Android M playbook by allowing discrete app permissions within the OS. You can also select a dark UI mode, which replaces the bright white features of materials design with dark panels and accent colors you can choose. You will be able to fine-tune your LED notifications and icon grid size.

Processor and Memory


Powering the Qualcomm Snapdragon 810 processor is a 3,300mAh battery. There is 4GB of RAM, and either 16GB or 64GB of storage with no microSD card slot in sight.

Camera


OnePlus announces the OnePlus 2, starts at $329, invitation sales begin August 11th
The OnePlus 2 is fitted with a 13-megapixel camera, a common resolution for devices nowadays, but the OnePlus 2 has larger 1.3micron pixel sensors, – larger than what is commonly found – which should lend itself to better low-light performance. Aiding in that endeavor is the addition of optical image stabilization, and laser-assisted auto-focus.

Along with the new camera hardware, OnePlus build a new camera app which is loaded with features. Among the new features is something called Super-Resolution Mode, which processes photo images to 50-megapixel resolution (this feature was introduced on the Oppo Find 7 as UltraHD Mode). The camera app now has an automatic time-lapse feature. There is also a new slow-motion mode which will capture video up to 120 frames-per-second.

Pricing, Availability, and Expectations


As previously confirmed by OnePlus, the OnePlus 2 will cost under $450. Initial availability is still going to be through what is said to be a shorter and faster invite period. How short and fast that period will be remains to be seen.

OnePlus announces the OnePlus 2, starts at $329, invitation sales begin August 11th
The OnePlus 2 will be available starting August 11th for the United States, Canada, India, European Union, and China. The price was not immediately stated in the presentation, but it was later reported that the 16GB model will be available for $329, and the 64GB model will be $389. OnePlus also stated that it will be setting up "pop-up" stores in different cities around the world where people can get accessories, support, and even invitations to buy the OnePlus 2.

That is an excellent price point, but out of all these amazing features, one was strangely absent – no NFC – so if you planned on using Android Pay, contactless payments will not be an option. Given all the attention paid to the other features, including security, it is possible NFC was deemed too much a potential problem. Even then, the lack of NFC may be a show stopper for some people.

Claiming it sold over a million OnePlus One smartphones, OnePlus remained committed to a vision that a smartphone could change the world. Moreover, the company acknowledges that it needs to prove that the OnePlus One was not a fluke, and that the OnePlus 2 needs to make a big impact.

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44 Comments

1. Rajanvir

Posts: 56; Member since: Dec 11, 2013

Just because of Camera I'm not gonna upgrade from my Oneplus One

7. QWERTYphone

Posts: 654; Member since: Sep 22, 2014

NO REMOVABLE BATTERY AND SD = FAIL I do like the fingerprint scanner and LG should be ashamed for not offering one one on the G4.

11. Busyboy

Posts: 731; Member since: Jan 07, 2015

Like I said before, the S5 has everything you're looking for. GET IT AND STFU

28. QWERTYphone

Posts: 654; Member since: Sep 22, 2014

The S5 Fingerprint scanner is as PATHETIC as you are, boy.

36. Sichan

Posts: 2; Member since: Jul 26, 2015

I'll buy Galaxy S5 rather than OnePlue 2

17. AnTuTu

Posts: 1592; Member since: Oct 14, 2012

I don't think this is a flagship killer but nice attempt from One Plus team. Looking forward to the real beast Note 5 :)

2. Busyboy

Posts: 731; Member since: Jan 07, 2015

390$ for 64gb? Damn.. If this gets good reviews I'll get one in a heart beat.

26. RajRicardo

Posts: 483; Member since: Feb 28, 2014

NO you cant. Even if you want one. The invitation system is still there.

31. Doakie

Posts: 2478; Member since: May 06, 2009

Butt hurt much? I, like most grown adults have patience. I don't care if I have to wait. My current OnePlus One works just fine and if I happen to break it before I get an invite for a OnePlus Two I'll just buy a 64 GB ZenFone 2 or an Alcatel Onetouch Idol 3 to hold me over, and I'll enjoy using those phones as well. There's no need to get all uppity and angsty like a teenager over an invite system because an offshoot company from Oppo wants to make only what they can sell so they don't go broke holding the check when they can't sell what they already made...unless you are a teenager...then cry away my adolescent friend.

37. thunderc8

Posts: 98; Member since: Dec 15, 2014

Because you are a zombie that doesnt mean anyone else should be one and accept all the s**t they offer them the way they want to offer them, some have the mind and power to argue. If you like it then just bend over and wait for it to come.

39. RajRicardo

Posts: 483; Member since: Feb 28, 2014

Doakie, need a cookie? Calm down bro.

3. Emmanuelz

Posts: 222; Member since: Aug 01, 2013

Again with the invite bulls**t. One plus is stupid

34. neela_akaash

Posts: 1239; Member since: Aug 05, 2014

They are not stupid. They are smart. They want to keep the hype even with lower sales.

35. Emmanuelz

Posts: 222; Member since: Aug 01, 2013

How is that smart? Are you aware of mess this invite bulls**t caused last years. You dont need to do that for hype, is called marketing. They lost a lot of customers because of their childish strategy.

44. WakaFlakaD

Posts: 575; Member since: Apr 30, 2011

Maybe you missed the point Emmanuelz. In this article, it mentioned this "The idea was two-fold, it controlled inventory so that nothing was ever left on the shelf, and it also allowed the company to optimize the manufacturing process and weed out any bugs between production runs". Also, OnePlus did it because they simply had a tight cash flow, in which they weren't able to make the phone in a huge mass production. Think about it again, even the CEO didn't expect the One to take off like that. It was completely unexpected. The invitation system is similar to the gaming world as gamers get invite to its beta. Do you expect a beta to get published immediately? What I am trying to say is that people need to be patience with this new start-up company that just raised up QUICKLY in less than 2 years. At the same time, appreciate what OnePlus brings to the table and how much impact it had made since entering the market.

4. apple4never

Posts: 1064; Member since: May 08, 2013

Does it have NFC??? Im seeing conflicting reports on the official forums

10. cdm283813

Posts: 424; Member since: Jan 10, 2015

Based on the spec sheet it does not have it. Seems pretty silly considering that wireless pay will be taking off if it didn't already happen with Apple pay.

5. QWERTYphone

Posts: 654; Member since: Sep 22, 2014

What U.S. carriers is this phone optimized for? Verizon?

9. cdm283813

Posts: 424; Member since: Jan 10, 2015

No Verizon.

6. justrt

Posts: 446; Member since: Jul 10, 2014

I don't like the screen size..

16. LeeJake

Posts: 13; Member since: Jul 27, 2015

There's a lot of choice from Android devices that could meet your needs, while in the other side you can't get much choice from Apple.

8. cdm283813

Posts: 424; Member since: Jan 10, 2015

While it's not a speck beast like the S6 (average display, no NFC, no quick charging, unanswered camera quality, 16GB??? for the base model) the price point is excellent especially $389 for 64GB, 4GB of ram, bigger battery and finger print scanner that works really fast. The death blow is that it does't work on Verizon. For that reason I can't even consider it. I will never switch carriers just because of a phone. The reliability of the service is most important to me.

13. EC112987

Posts: 1213; Member since: Nov 10, 2014

All those things that you say it's missing make the price a great thing. Yes the S6 is a great device but it's also 300 dollars more. Personally I don't use most of those extra features so at this price I'm sure I'm getting a great device.

32. Doakie

Posts: 2478; Member since: May 06, 2009

Funny because I choose AT&T because they have the biggest coverage footprint of the GSM carriers. Because as a phone loving tech junkie I couldn't deal with Verizon's crappy selection of phones. If I had gone Verizon I couldn't swap my SIM around from my OnePlus One, to my BLU Studio Energy, to my Lumia 635... I guess we all have our vices. The only place I've found so far without AT&T service was in the middle of the Nevada desert south of Ely. But cool if you want to have a gimped selection of phones so you can surf the internet in the middle of Nevada. You win man!

12. EC112987

Posts: 1213; Member since: Nov 10, 2014

The whole invitation thing is cool but when I got my first invitation I didn't need a new phone. Hopefully this time it works out.

14. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Sold a piles of one plus this year Going to preorder a dozen next year and see how it goes. All of my customers satisfied oneplus one so far

15. LeeJake

Posts: 13; Member since: Jul 27, 2015

Such a beautiful blend between Oppo and Samsung design, and infinite freedom with Android will make it a worthy choice for that price.

18. redmd

Posts: 1910; Member since: Oct 26, 2011

No invitation, no buy.

19. medtxa

Posts: 1655; Member since: Jun 02, 2014

Design is good and everything else.. Except 810, but thats okay for the price

20. fyahking

Posts: 1146; Member since: Jan 28, 2015

Waiting for the reviews and see how it stack up against my note 4, G4, and S6. If it's good then I will buy 1.:)

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