blamed the discrepancy on miscommunication.There is only one dark stain in this heretofore bright image - the camera abilities of OnePlus phones - and even the company acknowledges they are not up to par with the best out there now. The company's product manager Zack Zhang, however,
OnePlus 7 Pro, for instance, got very high score on the controversial DxOMark tests and it shipped with the same firmware, he said, but people apparently preferred their photos livelier than "natural." According to him, that's why they started complaining about the actual camera output in their daily shots:The
That's quote implies that OnePlus simply aimed for different color/exposure settings than what people prefer to see in their photos, and a few software tweaks should fix the discrepancy. Mr Zhang also waxed poetic how they are still figuring out their camera philosophy, and now want "natural" colors that still carry plenty of "emotion," whatever that means.
That is a pretty bold approach, in line with most of what OnePlus has been doing so far in its industry disruption efforts. Phone makers usually just give users the warm and bright shots they crave in auto mode, and call it a day. As usual, OnePlus talks about taking a different approach - using AI for enhancing existing modes like HDR or night shots - instead of creating separate scenes for each situation.
Unfortunately, this might not be as much because OnePlus differs from Google, Huawei, Samsung or Apple's mobile photography efforts philosophically, but since it is simply is very hard to pull off a good computational photography algorithm without having Google or Apple's years of imaging databases to sift through and analyze on the fly. Thus, Mr Zhang rightfully concluded that:
The great OnePlus camera improvement push is coming in the form of a directive from CEO Peter Lau to dig in and show something for the photography efforts that will be commensurate with what Google or Huawei are doing, but with the OnePlus imaging philosophy applied. While that's a tall order, and the sheer difference of opinions what constitutes a good photo may prevent OnePlus from hitting it, it's the journey that matters, too.
OnePlus has apparently set up a new camera lab that automates testing, and has augmented it with real users recruited from all over the world that give their honest opinion on the results of this or that camera improvement effort. OnePlus still has a long way to go if it wants to catch up with the big camera boys but at least it is acknowledging the problem and trying to do something about it the right way - by rolling up its sleeves and cracking on those hard to do HDR and night modes.