It took OnePlus just 22 days to sell 1 million OnePlus 6 units

It took OnePlus just 22 days to sell 1 million OnePlus 6 units
After a pretty successful release last month that resulted in the limited-edition Silk White OnePlus 6 selling out in under 24 hours in the US and across Europe, it has now been confirmed that the Chinese brand has sold over 1 million units of its latest flagship. To be precise, it has taken OnePlus just 22 days to reach the significant milestone and shows how quickly the company is growing. After all, for comparison, last year’s OnePlus 5 and OnePlus 5T both took at least three months to reach the 1 million mark.

Speaking to Business Insider about the news, OnePlus’ CEO Pete Lau confirmed the company’s positivity following the achievement, stating that they are “definitely happy” with the sales results and the feedback received from customers, suggesting the brand is continuing to grow its following of loyal users. Now, despite the achievement, the numbers pale in comparison to those of Samsung and Apple, but Lau pointed towards OnePlus’ lack of physical sales channels as one of the main factors. As an additional reason, he also noted that the company only sells its devices directly to customers, with it avoiding any unnecessary carrier interference.

Ultimately, the lack of carrier backing limits the number of customers OnePlus can access as a brand, but over in the US, for example, this hasn’t proven to be a problem, with the Chinese company taking the crown in the unlocked smartphone segment. Additionally, OnePlus has also found success in developing markets such as India, where the OnePlus 5T was the best-selling flagship during Q1 2018.

Starting at just $529, the OnePlus 6 is capable of competing with the majority of flagship smartphones out there thanks to its Snapdragon 845 processor that is coupled with either 6GB or 8GB of RAM, and the choice of 64GB, 128GB, or 256GB of internal storage which is then backed up by Android 8.1 Oreo. Also, a dual-camera setup is present on the rear, while a 6.3-inch display dominates the front.

Related phones

6
  • Display 6.3" 1080 x 2280 pixels
  • Camera 16 MP / 16 MP front
  • Processor Qualcomm Snapdragon 845, Octa-core, 2800 MHz
  • Storage 256 GB
  • Battery 3300 mAh

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20 Comments

1. Boast_Rider

Posts: 498; Member since: Sep 14, 2017

I know oneplus gets a lot of hate for not being the best flagship, and not having all the features other phones have; but the reality is that these phones are still a hell of a package for the price they offer. If you want a no-nonsense phone around $500, it's your only option. The only competition is last year's flagships like the s8, but they are already nearing end of software support, have older chipsets and come without treble. And this is about the US, a market the phone is not designed for. In markets like India, Oneplus just obliterates the competition. Pixel 2XL/S9+ cost 2x as much and the iPhone X 3x as much. And they either come with single-sim and low RAM(pixel or iPhone) or faulty chipsets (s9 exynos)

5. maherk

Posts: 6526; Member since: Feb 10, 2012

I would argue that Xiaomi flagships do offer the same and even more for cheaper than what the OnePlus costs.

8. AfterShock

Posts: 4146; Member since: Nov 02, 2012

This I would agree with for sure. OP is up against other serious players at this price point, they have the wares too. So it's not like OP is the only affordable premium tech phone this year or anymore.

18. ZombieHunter

Posts: 259; Member since: Oct 13, 2013

So, what are the other options at this price point with these specs, that are a reliable brand available in the US?

9. Bankz

Posts: 2442; Member since: Apr 08, 2016

exactly this. and let's not act like oneplus aren't getting love everywhere even unduely sometimes. As at right now, the MI 8 Explorer, offers better for far cheaper tbh

10. Nathan_ingx

Posts: 4764; Member since: Mar 07, 2012

The thing I don't like about Mi phones is their skin. Sure I can change themes but after a while it gets tiresome and clunky. OnePlus' oxygen OS is simply just one of the best versions of Android.

13. cheetah2k

Posts: 2098; Member since: Jan 16, 2011

Agreed, but they do skimp on quality hardware. Good example is the MI6, which came with a stupidly slow digitiser that had touch delays - impossible to play games at all with it. From what I see on XDA developers, the MI8 is in exactly the same situation as the MI6 - where as the OnePlus 6 (which i have) is perfect and the build quality is impeccable. After experiencing Xiaomi, I'd prefer the OnePlus every day of the week and twice on sunday.

15. Boast_Rider

Posts: 498; Member since: Sep 14, 2017

In China, probably yes. However, for my country(India), OnePlus assembles the phones inside and hence gets a significant cut on the import duty. As a result, the xiaomi phones often end up costing a bit more. For the same price, I would definitely go with OnePlus. Much better software support, better XDA scene, more camera features(4k 60 and 720p 480 missing on mi8). The mi8 also lacks support for widevine L1 certificate, which means only SD Netflix, doesn't offer always on 'ok Google' support, lacks a headphone jack, and doesn't support A/B seamless updates. I'm certain that the OnePlus 6 will get updated to android P much, much faster than the mi8. And the mi8 might not even get upgraded to Q.

6. BLUEBLASTER

Posts: 899; Member since: Feb 23, 2014

Well said and also they don't have such a big skin over Android like some manufacturers.

7. dazed1

Posts: 769; Member since: Jul 28, 2015

Faulty chipset? Hahahhaahhahahahaha

2. Ghost04

Posts: 494; Member since: May 03, 2014

Total sell of this model will never exceed 3 million as within a few months they will bring out 6T .

4. ZombieHunter

Posts: 259; Member since: Oct 13, 2013

They have exceeded 1 million in just over three weeks... It is possible, regardless of the next release on the horizon.

3. Ghost04

Posts: 494; Member since: May 03, 2014

Total sell of this model will never exceed 3 million as within a few months they will bring out 6T .

11. sissy246

Posts: 6831; Member since: Mar 04, 2015

Seams like a pretty good phone, good job OP.

12. checkmymike

Posts: 212; Member since: Dec 28, 2011

Really looking forward to the phone...but when i saw the notch....nah... I hate notches, so i went for the xiaomi mi mix 2s

20. ZombieHunter

Posts: 259; Member since: Oct 13, 2013

Right, because you can't turn the notch "Off".... end sarcasm

14. chris2k5

Posts: 162; Member since: Nov 17, 2012

Lol these aren’t water resistant. That alone makes it a $500 paper weight.

16. sissy246

Posts: 6831; Member since: Mar 04, 2015

What did you do before phones were water resistant, did you not buy them.

19. ZombieHunter

Posts: 259; Member since: Oct 13, 2013

Seriously? you are laughable.... That is the last option that I need on a phone...

17. Sparkxster

Posts: 1079; Member since: Mar 31, 2017

Congrats to OnePlus on selling 1 mil in less than a month that's a good achievement for them. Although OnePlus has stiff competition now such as Asus with their Zenfone 5z and Honor with the View 10 both which are cheaper than OP, Xiaomi with the mi 8, mi mix 2s, black shark phone all within or a little more than the price range of the OP 6.

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