O2's HTC One X+ owners: no charger, no problem

O2's HTC One X+ owners: no charger, no problem
Last fall, when O2 sold the HTC One X+ in the U.K., it did so without a wall charger. That was not as harsh a move as you might think considering that studies showed that 70% of the carrier's customers already had a charger that would work with the device. The practice continues to this day and to be sure, the phone does come with the USB to micro USB cable which means that buyers of the phone lack only the actual prongs that fit into the wall outlet. And if someone buying the phone wants to buy one, U2 will sell the missing part at cost.

While the studies would have you estimate that 30% of those buying the HTC One X+ from O2 would opt to purchase the charger, only 18% did. If you can do simple math, 82% purchased the unit without the charger which apparently has given O2 enough confidence to say that it will eliminate chargers from the boxes of all new phones sold starting in 2015. With 30 million new phones sold annually in the U.K., if the results of this test are repeated, it will save 24 million chargers from sitting around in a desk drawer.

O2's research shows that 100 million unused chargers currently are collecting dust in the U.K., either from an old phone or a duplicate of an existing charger. Consider that these weigh 18,700 tonnes, or the equivalent of 1,000 London buses. It also amounts to 124,274 miles of copper wire and plastic covering, enough to wrap around the O2 Arena 200,000 times. The 100 million chargers would also equal the amount of landfill needed to fill four Olympic-sized swimming pools.

If this program ever migrated to the U.S., would the results be as successful as those experienced by O2 with its trial?

source: O2 via Pocketlint via Engadget

Related phones

One X+
  • Display 4.7" 720 x 1280 pixels
  • Camera 8 MP / 1.6 MP front
  • Processor Nvidia Tegra 3, Quad-core, 1700 MHz
  • Storage 64 GB
  • Battery 2100 mAh



1. Astro551

Posts: 46; Member since: Dec 18, 2011

yay more environment friends!

2. papss unregistered

I'm a tech guy but the environment needs consideration

3. lallolu

Posts: 734; Member since: Sep 18, 2012


4. duwiegeneral

Posts: 48; Member since: Dec 07, 2012

great move!!

5. buccob

Posts: 2981; Member since: Jun 19, 2012

I didn't know "U2" was also in the electronic chargers business, beside music.

10. Droiddoes unregistered

U2 makes music? Who knew.

6. xtremesv

Posts: 299; Member since: Oct 21, 2011

Sure I have 2 chargers collecting dust in my room but none of those could charge my Galaxy S III quick enough, I think they only put out 0.6 amp. So I assume future smartphones with larger batteries will require higher capacity chargers to keep charging time within a reasonable parameter, so for me, O2 new charger business is not good for consumers.

7. NickPeters

Posts: 74; Member since: Oct 24, 2012

OK, so, you MIGHT be right... but - hey! Think of the environment!

8. xtremesv

Posts: 299; Member since: Oct 21, 2011

My point is simple: nowadays charges also become obsolete and inefficient overtime. My complaint is that this company doesn't do this for the environment but to get a couple of bucks out their customers.

14. rallyguy

Posts: 620; Member since: Mar 13, 2012

I Agree, not all chargers are the same, and I'm sure the majority of people don't realize that.

9. amiroo

Posts: 269; Member since: Sep 03, 2012

sure its very interesting.

11. sats.mine2k4

Posts: 208; Member since: Aug 10, 2012

Environmental friends... ok fine Good motive!!! No comments for me How much did each customer save? and how much did O2 profit from not giving an included charger? I just want to confirm your not showing/using environmental needs to boost your profits...

12. cripton805

Posts: 1485; Member since: Mar 18, 2012

I was thinking the same thing.

13. cripton805

Posts: 1485; Member since: Mar 18, 2012

18% is still a large number. What if those 18% feel ripped off. I don't have any extra chargers because I usually sell my phone second hand every couple of months. I think this is a bad idea for HTC. They are suffering as it is. This little extra they don't offer could push another sale to another phone.

15. belovedson

Posts: 1061; Member since: Nov 30, 2010

if your not going to offer a charger lower the dang prices otherwise piss off htc

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