Nokia talks about the X release regions, and expanding the family

Nokia talks about the X release regions, and expanding the family
We have known for a while that the Nokia X would be targeting emerging markets, but of course that doesn't necessarily mean that the devices would be avoiding larger markets like North America. The Moto G is also designed to target emerging markets, but has been released in both North America and Europe. But, new word has it that the Nokia X really will be focusing on emerging markets.

According to Jussi Nevanlinna, VP for Mobile Phone marketing at Nokia:


Going beyond that, Nokia is continuing to show support for the product line, despite rumors that the Nokia X family would be on the chopping block when Microsoft's purchase of Nokia is finalized. Nokia is saying that it plans to add more devices to the X family over the course of the year, and try to reach for lower and lower price points. And, Nokia doesn't expect to cannibalize its Lumia product sales, because of the price difference. 

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19 Comments

1. ocilfa

Posts: 334; Member since: Aug 03, 2012

I can see why they would target certain regions and markets, but why exclude others? I strongly believe there would be a strong market over here in the states.

3. Sharky

Posts: 259; Member since: Jun 24, 2008

Indeed. The prepaid market primarily. Although if they don't want the X's sales to cannibalize the Lumia's then I can see some merit to that. The 520 has done fairly well in that market and having an android device that undercuts its price point would sort of defeat the purpose of having a lower end WP in the US.

5. Skoms

Posts: 118; Member since: Feb 03, 2014

WP is useless, Nokia Android is here. WP just sinkin

12. Liveitup

Posts: 1798; Member since: Jan 07, 2014

WP is not useless in fact its the most useful OS out there for tens of millions of consumers, even your favorite platform is flattered by WP. Nokia X is an Android device that looks like a Windows Phone and promotes Microsoft's products and services as Nokia themselves stated. Nokia X devices produce feeder handsets for Lumia line of Windows Phones: get people into smartphones, feed them Microsoft services, and convince them to buy Windows Phone handsets down the line. Nokia X is a deliberate WP knockoff to bring users over to WP using the Android popularity but with WP esque experience. WP sold over 33 million smartphones last year at least a 90% growth from the previous year and grew at a faster pace than any other OS, yet you say it's sinking, you are clearly intent on spreading lies.

13. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

I can't believe you actually answered that guy...

7. corporateJP

Posts: 2458; Member since: Nov 28, 2009

M$ knows these phones will destroy the prepaid market for the 520/521 in the North American market, so I'm sure they made Nokia play into some stipulations before these were even produced. Makes it tougher to get one, but not impossible...

2. _Bone_

Posts: 2155; Member since: Oct 29, 2012

Nokia claims 75% of Play Store apps run on the Nokia X... ... but how exactly are you going to get Play Store apps without Play Store? :) Seriously. Nokia is going to steal Play Store content or what? How will you get your daily Play Store updates? Surely Microkia won't ask devs for develop, share and bugfix just for Nokiandroid?

4. jellmoo

Posts: 2660; Member since: Oct 31, 2011

Shouldn't be overly difficult really. Alternative storefronts like Yandex or Amazon should work, which offers quite a few apps. If Nokia is serious about this endeavour and can prove some success, getting app developers to submit apps to their own storefront shouldn't be too much of a challenge either. The only real difference should be in the submission process.

6. corporateJP

Posts: 2458; Member since: Nov 28, 2009

This phone won't see North America for one reason: Microsoft. I'm sure this was part of the agreement between Nokia and M$ if these phones were to make it to market before the D&S purchase by M$. It sucks, but it isn't hard to import these days...

8. faizan-sharif

Posts: 98; Member since: Jun 26, 2013

y? nokia

9. InspectorGadget80 unregistered

I doubt NOKIA would launch these in the U.S. where there's a larger market just as EUROPE

10. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

I'm pretty excited about the NX... I think MS, and Nokia are doing the right things with WP, Asha, and the new NX brand.... ........................ All of MS, and Nokia's, services are terrific, and this gives consumers more ways to enjoy them at affordable prices... ........................ Nevertheless, MS/Nok are going to have to come up with more affordable low end Lumia devices than just the 520/521 for NA, Japan, and China if they really want to compete... Hopefully, with the way WP8.1 can run on most Android hardware now, other manufactures will be planning super low end WP devices for mature markets... It just has to play out like this for Microkia..

11. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

so far to me it seems that Microsoft is smart enough to see some profit in the X phones and will not kill the Nokia X phones as long as they do not hurt their Windows 8/8.1 Lumia smart phone efforts. there are competent smart phone software engineers they have acquired from Nokia that can make all the software for the Nokia X phones the American Microsoft team will work with them but will concentrate their work on Windows phone 8.1

14. Cyberchum

Posts: 1111; Member since: Oct 24, 2012

A good move by Nokia. Nigeria was a Nokia stronghold, hope they can reclaim it. Lots of my friends had waited for a Nokia Android for so long and most of them have switched to cheap Chinese phones in the absence of Nokia. I see this doing extremely well here as many believes only Nokia can offer the best quality. Good luck to them.

15. shimshim

Posts: 18; Member since: Jul 04, 2012

why release an android that looks like a windows phone and doesnt support the ecosystem? confusion has touched new peaks at nokia HQ.

16. amozhi

Posts: 131; Member since: Oct 23, 2012

Does Nokia X runs internet explorer 11 or Android stock browser?

17. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Good question...

18. CEMIII

Posts: 110; Member since: Jun 26, 2013

Like I stated in previous post. When MS closes on the Nokia deal it will be interesting to see if MS continues support of this platform. I'll say it again. They are not going to support andriod while under contract. Especically when their low end devices are doing extreamly well. They will pull a Microsoft KIN & kabash the whole thing. For MICROSOFT its only MICROSOFT who the 'F' is Android or Apple. MS wants no part of it, but to keep the peace they layer'ed WP over droid. MS puts their Windows Tiles flavor on it & killed everything Google on it. Nokia ran off with this & its obvious that MS agreeded to it to save the contract & because Nokia is a Global Co. & wants to be like Samsung, but are tied to the MS contract. They are simply stating that we are still Nokia & will support both MS & Android. Nokia will effectively be in a freeze until Nokia is able to sell devices again after the contract. Didn't Palm do exceptionally well at the MWC. Didn't they win the award. But DAMNED if they didn't go out of business also. That Nokia X is a good idea but once the MS contract is ratified it will be dead in the water until the MS contract ends.

19. CEMIII

Posts: 110; Member since: Jun 26, 2013

I have to finish haha. I'm all for cross platform unity but I don't see how this plays out. REALLY you don't see Google granting MS licenses for their services. If MS started supporting Android they'ed be really developing another OS just to have an open source OS & then be integrating it with MS. It be like Tenzen, Firefox or Ubantu. I give it to the editor I'm glad he said Nokia & not not MS cause at this poitn its really not Nokia running the mobile unit its MS in a couple of mths unless the whole deal falls through. So my opnion is that Nokia is fishing now & in a few yrs they will have a decent catch in the market place as a global os provider.

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