HMD Global reveals long-term plans for Nokia: flagships to become a focus

HMD Global reveals long-term plans for Nokia: flagships to become a focus

Nokia has already had two pretty successful years under the management of HMD Global – over 70 million phones have already been sold – but moving into the future it seems as though the brand will only get bigger.

After solidifying Nokia’s position in the budget and mid-range segments of the smartphone market, HMD Global’s main goal in 2019 will be strengthening and consolidating its brand in the upper-midrange segment of the market. Alongside this, the company confirmed that some premium devices are on the way next year. It didn’t mention any models specifically, but all signs do point towards the release of the Nokia 9 PureView in late January.

Now, this upcoming flagship is expected to bring some major advancements in the camera department thanks to its Penta-lens layout. Despite this, HMD Global didn’t shy away from the fact that the Nokia brand is yet to unveil any major innovations. However, it did confirm that becoming a leader in innovation starting next year is currently one of its top priorities. For this exact reason, HMD Global expects Nokia flagships to play an increasingly important role in the coming years, but more specifically in 2020 and 2021.

In addition to all of this, HMD Global will be investing more money into improving its customer service and hopes to build up a better online community. The company will also be releasing more accessories for its smartphones in the hope of creating a wider ecosystem. On a related note, the company confirmed that future devices will continue its current naming strategy. This means that the Nokia 6.1 will be succeeded by the Nokia 6.2, 6.3, and so on.

Lastly, in regards to what is not in the pipeline, the company currently has no plans for any new retro feature phones such as the new Nokia 3310 and Nokia 8110 4G. Additionally, consumers shouldn’t expect a Nokia-branded gaming smartphone anytime soon.

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15 Comments

1. lyndon420

Posts: 6745; Member since: Jul 11, 2012

Nokia has done well since they ditched Windows Phone. Maybe in a few years they will be in the top 2.

5. meanestgenius

Posts: 21794; Member since: May 28, 2014

Windows Phone turned out to be a huge mistake for Nokia. And I actually like Windows Phones. But I'm glad to see that HMD has been doing the Nokia name proud.

7. Seanetta unregistered

Whilst I wish for Nokia to do even better I doubt this will happen being in top 2. So far HMD has alot of inexperience in software and also camera quality. I just don't see it happening. So far they've yet to produce an outstanding camera phone and many of their phones which I've owned have had nothing but poor optimisation on software and stuttery performance even on their flagship Nokia 8.

8. meanestgenius

Posts: 21794; Member since: May 28, 2014

I disagree. Their cameras have improved with the 7.1, and from the few pictures I’ve seen, the 8.1 is an even bigger improvement. I also own a few HMD Nokia branded smartphones, and the overall performance has been good, especially on the 7.1. Software optimization has been good. Top 2 would be really hard to reach, but did you ever expect them to become a top 10 smartphone manufacturer in just two years? Well, they have, and that’s a great achievement.

2. Subie

Posts: 2356; Member since: Aug 01, 2015

Just bring them all to North America please! Right now they don't officially sell anything above the 6.1 where I am...

3. meanestgenius

Posts: 21794; Member since: May 28, 2014

The 7.1 isn't sold where you're at? You're in Canada, right? It's here in the states. I Can't fault them for focusing on their strong markets though, even though I want a high end Nokia branded flagships here in the states. HMD has certainly proven that they don't necessarily need much of a presence in the U.S. to be successful.

6. Subie

Posts: 2356; Member since: Aug 01, 2015

Yes Canada. There are certain models that can be found here through Amazon.ca but are not sold by Amazon. It's always a third party importer - which does not interest me as warranty/returns can be risky. Nokia's own website shows phones only up to model 6.1 here. While visiting the US site I notice that the models stop at 7.1. The seven series really ticked a lot of boxes for me when it was introduced but sadly I couldn't even look at one. To be fair the new 6.1 would more than meet any needs I have in a phone. Lol, It's just that internal consumerist wants wants wants... Cheers MG

9. meanestgenius

Posts: 21794; Member since: May 28, 2014

Lmao! I know exactly what you about the internal consumerist part. I’ve been spending a lot of money on smartphones lately, buying more and more, lol.

15. Venom

Posts: 3428; Member since: Dec 14, 2017

I agree. I hate that the 8.1 isn't going to make it over to the US just like the 7 Plus never did.

4. meanestgenius

Posts: 21794; Member since: May 28, 2014

Awesome! HMD has been making the right moves and following a business strategy that has been bringing them success. Focusing on European, Chinese and UAE markets (which is where HMD is strongest) has really allowed them to bring strength back to the Nokia brand. Looking forward to their new releases in the future! Kudos for doing justice by the Nokia name, HMD.

10. Peaceboy

Posts: 640; Member since: Oct 11, 2018

Long term plans: copy apple just like the rest of android devices

11. Subie

Posts: 2356; Member since: Aug 01, 2015

https://www.phonearena.com/news/Nokia-9-PureView-codename-Android-Pie_id110700 Yup, nothing new here with their long term plans, just copying Apple's ideas again and their Penta lens camera array...

12. meanestgenius

Posts: 21794; Member since: May 28, 2014

HMD won’t copy Apple because they don’t want to release buggy software prone smartphones and then release updates to fix those bugs, only to bring new bugs and break functionality on the phone.

13. Sparkxster

Posts: 1214; Member since: Mar 31, 2017

Nokia is doing well. There two years of growth is impressive. Can't wait to see there flagships and what innovations they plan to bring to the market.

14. lallolu

Posts: 732; Member since: Sep 18, 2012

Nokia got the formula for success. Hope they keep it up. #1. Make decent phones. Many manufacturers get this right. #2. Clean software and commitment to software updates. Most manufacturers suck at this. I think this gives Nokia an edge.

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