Nokia marketing VP quits company ahead of Windows Phone 8 launch

Nokia marketing VP quits company ahead of Windows Phone 8 launch
Nokia has already announced its brand new Lumia 920 and Lumia 820, its new Windows Phone 8 devices, but it wasn’t the first phone maker to do so - Samsung was. The company still hasn’t provided the details about them like price. And most recently, Microsoft’s chief executive Steve Ballmer went on stage lavishing praise on the newest HTC Windows Phones. All of that is not great marketing for Nokia.

And now, the company’s vice president of product marketing heading the Lumia smarthpone strategy, Ilari Nurmi, has left Nokia. Nurmi confirmed this in an email sent out to to Reuters, but didn’t specify the reason for his leaving.

Was he fired, or was it discontent with what was going on at Nokia? We don’t know, but what we do know is that the success of the new Lumia smartphones is crucial for the Finnish phone maker.

The company adopted Windows Phone as its main smartphone platform in early 2011, and since then has been in free fall. Releasing the first Windows Phone devices in the Lumia series brought little consolation as users weren’t buying them as Nokia had hoped for.

Lastly, Microsoft’s Windows Phone platform started to lose market share again in August, after peaking at around 4% of the smartphone market in May 2012.

source: Reuters



1. MeoCao unregistered

Anyway it shows Nokia has no strategy when it comes to sales.

4. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

Maybe its a sign of things to come...

6. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

That is exactly right! He left because he knows that the EXCLUSIVITY deal they have with AT&T is the dumbest move they could have probably done. The Nokia Lumia 920 is a VERY sexy & brilliantly made WP8. To limit it's exposure to just AT&T is going to severely hamper it's success. Now if Nokia & Microsoft would have released this monster phone to the masses he may STILL be here & we would not be talking about this at all. Microsoft just sabotaged themselves by only selling their BEST WP8 device the Nokia Lumia 920 with AT&T. FAIL is the only word I can come up with. +1

8. SonyXperiaNexus

Posts: 374; Member since: Oct 01, 2012

What i think is that nokia should have made some kind of deal with microsoft according to which microsoft would grant them some exclusive features or extras that would differentiate it as an exclusive windows phone manufacturer. seems only fair coz unlike others nokia has devoted full priority to windows phone. but they didnt and now look, devotion gone down the drain. Its better if nokia uses android as well as windows phone to get some profit for investment in R&D for windows phone then make its exclusive apps for the platform that would truly make their windows phones stand out among other manufacturers'. and then when they have a firm footing in the market, they can do as they please with android.

2. Snoobab

Posts: 175; Member since: Dec 07, 2011

I've gotta feeling WP8 is gonna be huge. Don't quit just yet, Ilari!

3. plgladio

Posts: 314; Member since: Dec 05, 2011

What a disaster

9. SonyXperiaNexus

Posts: 374; Member since: Oct 01, 2012

not if they fired him

5. Nathan_ingx

Posts: 4767; Member since: Mar 07, 2012

It doesn't mean anything for me...people sack people or resign whenever necessary. Might not have a direct relation with the Lumia release. Unless there is a valid proof, i'll remain optimistic through out.

10. SonyXperiaNexus

Posts: 374; Member since: Oct 01, 2012

yeah or maybe they fired him and got someone better

7. XPERIA-KNIGHT unregistered

needs a lil more faith......sounds like severe worry

11. pikapowerize

Posts: 1869; Member since: May 03, 2012

i dont know why PA still didnt report that T-Mobile US announce Nokia 810- a phone that is exclusive to the carrier! its identical to 820 but got better battery.... and the device looks like the pic that PA was using on the surface phone rumor post!

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.