Nokia holds commanding overall market share lead in India, Samsung the challenger
In 2012, 221 million handsets were sold in India, with growth fueled by the smartphone development, representing a 20% growth rate overall.
Smartphones are still a small portion of the market however, just about 7%, but that category saw growth of over 35% last year alone. Feature phones still own the market and continue to grow as well, with sales up 20%.
Who is selling all these phones? Most of them are Nokias. With 21.8% market share overall, Nokia sits on top with Samsung a distant second at 13.7%. When broken down by category, Nokia owns the feature phone segment at roughly 22% versus Samsung at 11%.
The tables turn in the smartphone category though, Samsung leads by a whopping 43% market share compared to Nokia’s 13.3%. Sony holds third at 8%. Nokia’s strategy to keep its affordable feature line is helping to keep the lights on for sure. While Nokia’s success with Windows Phone on the Lumia line-up can be debated one way or the other, there is no doubt that the efforts are planting the seed. What will ultimately grow from that remains to be seen.
source: Times of India
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