Nokia holds commanding overall market share lead in India, Samsung the challenger

Nokia holds commanding overall market share lead in India, Samsung the challenger
Next to China, India is one of the rising jewels in the mobile communication sector not only because of its large population, though that is a driver, but because the market penetration is markedly lower than China.

In 2012, 221 million handsets were sold in India, with growth fueled by the smartphone development, representing a 20% growth rate overall.

Smartphones are still a small portion of the market however, just about 7%, but that category saw growth of over 35% last year alone. Feature phones still own the market and continue to grow as well, with sales up 20%.

Who is selling all these phones? Most of them are Nokias. With 21.8% market share overall, Nokia sits on top with Samsung a distant second at 13.7%. When broken down by category, Nokia owns the feature phone segment at roughly 22% versus Samsung at 11%.

The tables turn in the smartphone category though, Samsung leads by a whopping 43% market share compared to Nokia’s 13.3%. Sony holds third at 8%. Nokia’s strategy to keep its affordable feature line is helping to keep the lights on for sure. While Nokia’s success with Windows Phone on the Lumia line-up can be debated one way or the other, there is no doubt that the efforts are planting the seed. What will ultimately grow from that remains to be seen.

source: Times of India

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33 Comments

1. Tarzan

Posts: 63; Member since: Feb 26, 2012

"In 2012, 221 handsets were sold in India, with growth fueled by the smartphone development, representing a 20% growth rate overall". I guess you meant 221 Million handsets.

2. kvk066

Posts: 18; Member since: Feb 27, 2013

'In 2012, 221 handsets were sold in India' - Please correct the obvious typo...it should say 221 Million handsets...

3. UrbanPhantom

Posts: 949; Member since: Oct 30, 2012

Nokia still builds better phones than Sammy, and it's only a matter of time before their Lumia smartphones obtain success not only in India, but everywhere else as well...

25. Muzhhur

Posts: 261; Member since: Sep 14, 2012

Im already have my Lumia, its fall apart for any OS, make it simple, make it fast is what my Lumia does

31. TheBitterTruth unregistered

*much better

32. zuckerboy

Posts: 898; Member since: Dec 22, 2011

i dont think so ...

11. kazuya

Posts: 4; Member since: Apr 03, 2013

let have some sammy cocktail for applausing Nokia :)

12. valliant

Posts: 1; Member since: Jan 19, 2013

From the past and to the future.. Nokia still the best among of them (Apple, Samsung, Sony, Htc, etc.)

20. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Don't forget Micromax! Micromax -Made In India :)

22. asingha94

Posts: 295; Member since: Apr 08, 2012

Micromax is fresh new born baby & doing very well...

23. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

I don't know why, but Micromax smartphones give me a true "Indian" feel, just like Sony smartphones, it give me a true "Japanese" feel. Does this sound stupid? lol

24. smartphone

Posts: 160; Member since: Oct 21, 2011

Dude micromax imports Chinese phones and sold them by their brand name almost all Indian mobile companies does that. they even don't have any manufacturing plant just offices in India.

26. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Oh really? I thought Micromax smartphones were made in India.

27. Cyan3boN

Posts: 446; Member since: Feb 23, 2012

Not all the phones. their flagships are designed in india

13. shreehari

Posts: 45; Member since: Mar 10, 2013

nokia controls the phone industry [except smartphone] nokias back in business @samsung fan bitches

15. Rehankhan

Posts: 323; Member since: Oct 24, 2012

idiot phone industry is not anymore about making a feature phone its about making a beast smartphone

21. Shrihari

Posts: 104; Member since: Jan 29, 2013

and apple nowhere near competition

28. lubba

Posts: 1313; Member since: Jan 17, 2011

We're ultimately seeing 20% seed grow in India. Blind to your own words. And I'm back you %7:-8?* b85:(3#!!!!!

29. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

I see a lot of wishful thinking on the Nokia fans' part... feature phones serve an affordable purpose, but they really need to get the smartphone ball rolling. Otherwise, it's like bringing the most bayonets to a battlefield rife with the instruments of modern combat.

30. TheBitterTruth unregistered

Nokia will be back in action very soon. Apps is the major drawback of WP. I hope 2013 will be lucky for NOKIA

33. rkoforever90

Posts: 474; Member since: Dec 03, 2011

nokia has a good chance of come back in 2013 with devices like lumia 520,620 etc which is priced very competitively.

* Some comments have been hidden, because they don't meet the discussions rules.

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