Nokia comes back in the gadget game with an awesome $60,000 VR camera


Nokia keeps its distance from the consumer electronics market, but occasionally dabbles in it to some surprising, and arguably interesting results. After the powerful, low-cost Android tablet that was the N1, the Finns return to the gadget game with an uber-professional, $60,000 virtual reality camera. It's a sleek, gray, sphere with eight lenses inside it that has a somewhat ominous presence – although certainly not as aggressive as its price tag. According to Nokia, the $60,000 sticker price means that the OZO is to be sold or rented to film-making professionals, though the company plans to introduce cheaper hobbyist versions.

Why so many lenses, though? Well, to film virtual-reality video with today's available technology, a filmmaker typically has to rig a number of cameras pointing their lenses in different directions. The OZO is designed to do that right out of the box, with all the cameras and microphones contained within a single device. The cam is still something of a work in progress, though. Nokia’s software is still learning how to seamlessly stitch together the separate video streams from different lenses in the scenario of live VR broadcasts. But the problem should reach a resolution by the end of the year, via a software update. Regardless, Nokia is happy to have an early entry into the virtual reality camera market, and believes OZO's launch is a milestone in its ambition to make the revitalized consumer hardware division complement its ongoing business with telecommunications equipment.

According to Gartner analyst Brian Blau, more than one million virtual and augmented reality headsets will be sold this year, although it could take up to 10 years for the technology to reach a state of ubiquity. This will be largely thanks to forward-looking products like the OZO, HTC's gaming-oriented Vive, and Samsung's heavily marketed Gear VR. Although they have a limited audience now, they will become a gateway for smaller, but innovative and disruptive players to take their turn into popularizing the medium.




source: Nokia via WSJ

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20 Comments

1. Johnnokia

Posts: 1158; Member since: May 27, 2012

"All the 8 cameras implemented the advanced PureView technology." I hope Nokia will release a legend smartphone with all old goodies soon.

8. hemedans

Posts: 755; Member since: Jun 01, 2013

Microsoft didnt release even single cameraphone while Nokia already has OZO this make me believe all old technology are with Nokia and soon they will be back

13. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

If this was made by a non-Nokia/non-Apple OEM you'd be s**tting all over this because of the price.

2. Rafishant

Posts: 396; Member since: Oct 13, 2015

It looks like a spaceship. Nokia innovation really never ends!

3. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

In pic 3 it looks like the pea from plants vs zombies lol.

4. Rafishant

Posts: 396; Member since: Oct 13, 2015

Lol I want an innovative smartphone design like that. Today's phones are getting so boring. Oh! iPhone 7 lol

6. SIGPRO

Posts: 2817; Member since: Oct 03, 2012

Yes iphones are the most boring phones in history!

17. AlikMalix unregistered

earning those thumbs ups... good job...

16. emmawilliam834

Posts: 241; Member since: Feb 09, 2016

60k for a professional camera is not expensive.

5. shy2papa

Posts: 336; Member since: Jan 23, 2010

Seriously 60k :{ come back indeed

7. hemedans

Posts: 755; Member since: Jun 01, 2013

that camera was designed for film maker and big developers, consumer one will follow letter

11. Adreno

Posts: 755; Member since: Mar 12, 2016

That's right, but it's still a steep, man. 60 grand!

12. hemedans

Posts: 755; Member since: Jun 01, 2013

many movie producer are happy with ozo i saw their feedback on youtube. i dont know how much film making camera cost but i can bet 8 camera cost more than ozo. and this one save time too,

20. Genza

Posts: 576; Member since: Mar 12, 2014

I'm sure all the filmmakers paid by Nokia to give their opinion for marketing purpose. With just 10 stops of dynamic range Nokia OZO is not good enough to compete with cinema camera you can get something like Sony FS5 for just $5,600 And to this day I have never seen a movie which has a 360 degrees FOV.

9. Rhinoface

Posts: 179; Member since: Dec 05, 2014

Certainly seems like a good all in one package compared to clunky GoPro solutions I've seen. I'm not so keen on VR film though, even games seem as though they'd get old very quickly. I can't think of a time I've watched a 360° YouTube video for any reason other than experiencing it, and I've had no desire to watch another.

10. Rhinoface

Posts: 179; Member since: Dec 05, 2014

Certainly seems like a good all in one package compared to clunky GoPro solutions I've seen. I'm not so keen on VR film though, even games seem as though they'd get old very quickly. I can't think of a time I've watched a 360° YouTube video for any reason other than experiencing it, and I've had no desire to watch another.

14. Bernoulli

Posts: 4360; Member since: Sep 01, 2012

I was checking this out yesterday, kind of surprised phonearena hadn't made an article about this before.

18. willy.4

Posts: 72; Member since: Oct 14, 2015

Come on you know phonearena are always one hr. up to two days behind with a lot of articles , It's like watching your favorite commercials over and over again lol

15. slannmage

Posts: 289; Member since: Mar 26, 2013

Let me just get my credit card...

19. Tanii

Posts: 132; Member since: Apr 30, 2015

In movie making it's not the case that so many cameras from one direction because they need to capture the movements from different directions not necessarily from one pole they capture every other direction..

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