Nokia Windows Phone US market share still behind Samsung, HTC in Q2 2012

Nokia Windows Phone US market share still behind Samsung, HTC in Q2 2012
As Nokia approaches its quarterly financials release on July 19th, there are more and more indicators about the state of the company these days and, sadly, most are not really great news for Nokia Windows Phones.

First, Nielsen released its latest estimates for the second quarter of 2012, and despite Nokia’s exclusive focus on Windows Phone with its Lumia series, the company still hasn't caught up in WP devices market share with Samsung and HTC. The two companies have been selling WP devices since the early days of the platform, though, and have some sales accumulated from back then. Still, all those numbers aren't that big at all - while Samsung and HTC Windows Phones held 0.5% of the smartphone market, Nokia accounted for 0.3% by the end of Q2 2012.

At the same time, prospects for third quarter are cloudy as well. Microsoft announced existing Windows Phones won’t get WP8, and this means that the overwhelming majority of users are likely to wait until the first WP8 devices come out. Nokia gets this, so it reacts by virtually stopping all manufacturing of WP7 handsets, but Windows Phone 8 is not yet out so there’s a certain time gap during which the company is just sitting idly in one of its toughest transformational periods.

And finally, Nokia is closing two of its four offices in China, the world’s biggest phone market. It is, though, growing the size of the remaining two, but that’s hardly the push in Asia that will bring Nokia success. The Finns have severely crippled their relationship with Asian carriers after stopping MeeGo and switching to Windows Phone. Nokia sales slumped 70% in Asia in the first quarter of 2012.

source: Seeking Alpha, WSJ, Nielsen



4. checkmymike

Posts: 220; Member since: Dec 28, 2011

My god, between now and the last quarter, nokia will just be sitting idly until business starts again when windows is released. While samsung, apple and htc are racking up sales, nokia is doing nothing. What has happened to nokia? It seems to me they were fooled by microsoft by announcing win8 too soon. And why is the board allowing this to happen? Are they blind, deaf and mute?!

11. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

or actully nokia rushed for wp7 since all knew wp8 wil be different so its wont run on thees phones but they can be ported

14. easymomo

Posts: 91; Member since: Jul 04, 2012

@checkmymike, True, Nokia is being killed by his "partner" who only cares of its own product.

5. tes101

Posts: 39; Member since: Jul 11, 2012

Nokia realy need to get their act together maybe release a midrange pureview for the next quarter?

6. remtothemax

Posts: 260; Member since: May 02, 2012

i feel like they are kind of getting used by microsoft they threw everything in with microsoft and then microsoft repaid them by designing an operating system that would require a hard reset (imagine that) two years in maybe if nokia had kept up with meego... but i hope they are happy with elop, ha

10. vladd100

Posts: 56; Member since: Jul 12, 2012

i guess they r still behind meego nokia said a week ago,they do have plan B.

8. imran_khan0786

Posts: 61; Member since: Jun 21, 2012

Its US news na. Here in India Nokia share and other Nokia are 38.2% Samsung 25.3% Micromax 6.3% Blackberry 4.7% Karbon 4.3% I proud to be on Nokia because Nokia does not have andriod still its challenging in India.

15. nadar.bsm

Posts: 32; Member since: Jul 13, 2012

Imran mere dost... most of these device in India are running on Symbian not WP.... And Nokia stoped supporting Sysmbian so it will be extint in some days... & Nokia will suffer the fall there..... If Nokia decieds to get MeeGo or Android as there backup plan then they will survive in not only in India but will rule the world once again... Proud owner of Nokia N73 -- Nokia N8 but hate Windows Phone OS... I will support Nokia only if it goes to Meego or Android otherwise "BYE BYE NOKIA -- R.I.P."

22. jack1059

Posts: 72; Member since: Mar 31, 2012

And to think elop killed symbian! Sure it has no presence in the US, and was declining. But 38% marketshare in the second largest country on the planet! And the ceo just trashed that to focus on wp7? A non existant maretshare OS that at best was a complete gamble. Ive never heard of a ceo refusing to make money.

23. nadar.bsm

Posts: 32; Member since: Jul 13, 2012

yes Symbian was declining rapidly in the race for the Smartphone OS... but that doesn't mean that you should kill it all at once & MeeGo which is been critically aclaimed by many is now a dead OS thanks to Nokia aka elop... If nokia continued on their own OS MeeGo then it would have been different story altogether.. we would have 3 top OS in the world right now .. iOS, Android & MeeGo... but unfortunatly that didn't happen.... I am a NOKIA fan for its OLD devices which runs on Symbian & hate the ugly UI OS WP.....

9. vladd100

Posts: 56; Member since: Jul 12, 2012

as i can see RIM can still catch up.......9% isn't bad.

12. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

i think nokia should have started wp with asian countries they only still like it europe guys are not so cool towards nokia now

13. iExplode

Posts: 4; Member since: Jul 09, 2012

Guess those "huge" sales of lumia 900 in US didnt help and in reality people just dont want Windows Phone,period .

18. nadar.bsm

Posts: 32; Member since: Jul 13, 2012

well mate.. you said it right... people just don't want WP s**t... & did lumia 900 had a "huge" sale..??? :P :P :P

16. allen83

Posts: 107; Member since: Mar 01, 2012

Is that what they call an increase of demand of Lumia in USA? I wonder why there was such a news over the past months that the Lumia series are in demand in the USA? Is that a marketing strategy or such a big lie?

17. nadar.bsm

Posts: 32; Member since: Jul 13, 2012

Nokia abonded their own Symbain & MeeGo OS for the 3rd party MS WP. So nokia is now nothing but a hardware.. now nokia has no brain just a piece of hardware... As everyone knows most of the developers are kicked out of nokia by MS mole asshole elop.... so now they sit & wait orders from MS to do any work.... SHAME on NOKIA for still keeping elop....

19. InspectorGadget80 unregistered

Nokia does need to hurry up and release a PUREVIEW Windows phone if they do that sometimes this year and market the hell out of it it would sell. But looks like their doing nothing but collecting money from M$

21. jack1059

Posts: 72; Member since: Mar 31, 2012

Good god. When will shareholders and the board realise that this exclusive WP only strategy is a flop? When the shares go below junk status? When the market share shrinks even further? Most mobile manufacturers are moving towards the stategy elop trashed. That is having your own in house OS and ecosystem. The whole company is just sitting around? WTF? Hello? Is there anybody in Nokia thats not drunk or on serious drugs? Trash the exclusivity agreement with WP, but keep one two WP phones around. Revive the Meego / QT strategy and hire that staff back. Thats the only strategy left that will save nokia. Otherwise the cash reserves are depleted and they'll have nothing left to sell. And ASAP - fire elop.

24. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

I wish Microsoft had set up it's 7.5 mango smart phones for upgrade to Windows 8 this failure on Microsoft's part could put Nokia so far in the red that Microsoft would have to buy the Nokia smart phone division and let it make it's Windows phone 8 smart phones. Although I am a Microsoft windows phone fan it has not been popular to most People therefore Microsoft might be wise to Buy Nokia to have it Manufacture Windows smart phones for them because Microsoft has no Guarantee that it's Other OEM partners will continue to make windows smart phones if they do not sell well.

25. decapattack

Posts: 1; Member since: Sep 07, 2012

The problem has nothing to do with Windows Phone. The problem was Nokia kept too much time with BlackBerries while iPhone and Android was already on the market. Nokia dug itself. When Microsoft came to Nokia, the Finnish knew that, even if they decided to use Android on their phones, it would be very difficult to grow again. And i see lots of people complaining about backward compatibility. I have to remind you guys that the vastly majority of Androids are 2.x.x. And most of them cant use 4.0 because they dont have the required hardware to do so. And how many people i hear complaining about "its outrageous that Google launches the 4.0 and i cant run in my Samsung Galaxy 5 I5500"? None. They don't care. They want to take pictures, make calls, access the internet, social networks and emails. Thats all. In my point of view, the biggest flaw of Nokia is focus on high-end PRICES. They must release a cheap but good enough phone with WP and sell them for $1 or give it for free if the person buy a Galaxy S3, for example. The focus of Nokia must be "The Best 2nd Phone". Lots of people has more than 1 phone. So, let this 2nd phone be Nokia (WP). The majority of consumers don't care about jailbreak, upgrade software and so. They want to do simple things. I think that WP did a great job with this department. Now they must sell more WP. For a very lower price.

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