Rather than tackling the idea of branching out core services independently, Nokia and Yahoo announced today their partnership which essentially will offer both of them to “leverage strengths in e-mail, instant messaging, maps and navigation across PC and mobile devices.” As we've reported a few days ago
about the speculated “Project Nike” that was going to be a collaboration between the two companies, they've gone public officially on how Yahoo will now become the exclusive provider for Nokia's Ovi Mail and Ovi Chat services. Conversely, Nokia's strength in its Ovi Maps service will now be the exclusive provider for Yahoo's maps and navigation service – which basically will now be “powered by Ovi.” Both companies obviously had some stellar and decent services, but now that the partnership is in place, their combined services will substantially provide them enough visibility in the market so that they'll be able to better compete against others. At the same time, it'll ensure that the services will continue to grow and live on as there will surely be some fierce competition in this growing space. Ultimately, their co-branded efforts will begin to go into effect some time during the second half of the year.