Nintendo "thinking about a new business structure" that might include mobile games

Nintendo
In case you hadn't heard, Nintendo was recently forced to admit that the Wii U has been a failure. The company announced a projected 25 billion yen (~$240 million) annual loss because of low demand for its new hardware, and that has led Nintendo's president to make an even more surprising announcement that the company is "thinking about a new business structure" that could include making games for smartphones and tablets.

Nintendo's revised projections led to a drastic cut in production of consoles and games; and, in a press conference in Osaka today, president Satoru Iwata said:


Many would argue that it is actually "as simple as enabling Mario to move on a smartphone" since the company has been pressured by investors for years to release games on iOS and Android, but Nintendo obviously wants to be cautious with this pivot. SEGA had a bit of trouble when it first decided to abandon hardware and focus solely on software after the disappointment of the SEGA Dreamcast (sales disappointment that is, we still have our DC and play it regularly. Power Stone 2, Jet Set Radio, or Shenmue anyone?) 

Of course, it isn't even certain that Nintendo would become a software developer only. The company has been looking into building its own branded Android tablet for educational games, and the Nintendo 3DS/2DS are selling extremely well. So, building more mobile hardware isn't out of the question, but at the very least, Nintendo's future in your living room is uncertain.

source: Bloomberg

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30 Comments

1. evarod48

Posts: 154; Member since: Oct 30, 2012

super mario and mario kart on mobile/tablets... why hasn't this happened sooner?!

16. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I want a Nintendo Android phone that play 3DS games.

19. MrKoles

Posts: 368; Member since: Jan 20, 2013

I would be glad if I could play Pokémon on my S4 but sadly it does not depend only just on Nintendo...

2. sennarose88

Posts: 55; Member since: Jun 18, 2009

Just give us Pokemon already, your company will be saved.

20. reckless562

Posts: 1153; Member since: Sep 09, 2013

ssssoooooo true!!! imagine the battles w/out actually having to link up with a damn cable!!

26. JMartin22

Posts: 2326; Member since: Apr 30, 2013

What? You haven't needed a cable since the 90s/early 2000s

3. mega20913

Posts: 14; Member since: Mar 15, 2013

Pokemon on my nexus 7...OMG please let this happen!!!!

4. Zenzui

Posts: 114; Member since: Feb 13, 2012

All I need is Pokemon!

5. scsa852k

Posts: 331; Member since: Oct 16, 2012

Pokemon, Mario Series, Zelda, etc.. All Nintendo needs to do is bring their prized assets to iOS and Android.

9. alrightihatepickingusernames

Posts: 474; Member since: Dec 29, 2013

Sounds easy enough but will people be willing to pay $30-$40 for a game on their phone? That's what Nintendo will want to price new games at. But if you just want the older games it wouldn't cost that much for them to port it over to Android and iOS.

10. snowgator

Posts: 3614; Member since: Jan 19, 2011

Boy, I hope you are wrong. Pricing them a little high would make them more money then pricing them at some stupid level like that and only selling a few.

27. JMartin22

Posts: 2326; Member since: Apr 30, 2013

These are quality game titles by major gaming companies, not one of those crappy, low-grade Korean free games with exorbitant microtransaction systems that will run you WELL over $40 in the long run.

30. TheLolGuy

Posts: 483; Member since: Mar 05, 2013

+1 you're right. The quality and creativity in pretty much all of the first party titles for the PSV and 3DS blew me away in comparison to smartphone games... so far. The price really does often affect the quality of the game you get. $40 for newcomers would probably be a hard sell for those used to paying nothing, but if they can develop a right system to show just how worlds apart they are in quality, I don't doubt it can be very successful. Besides, I'm sure not as many people feel as good about playing shooters on a tiny phone after playing the options currently available. Nintendo's cuteness specialty might really strike iron here, too.

6. Miracles

Posts: 560; Member since: Aug 31, 2013

Instead of moving mario....just let those "pocket monsters" jump into my pocket :D

7. taz89

Posts: 2014; Member since: May 03, 2011

I don't think will see games like pokemon not the new ones anyways as long as the handheld is successful. Another problem is Nintendo games go for premium price of £30 a game for something like Mario kart but try charging that on a smartphone. As great as the 99p games etc were they really did change the mentality of what a game is worth on phones hence why everyone is moving towards the iap model as they can't get the real value of money for the time they spent making there games so they basically just make it free with the bare minimum of game play and made it basically that to really enjoy you must use iap and what's worse is that with iap you can end up spending twice the money if you were to just buy the full game for £30.

8. mr.techdude

Posts: 571; Member since: Nov 19, 2012

OMG!!! Mario kart on my nexus 7=heaven in my hand.

11. superduper

Posts: 151; Member since: Oct 20, 2013

Please bring Super Mario Land to my iPhone. Please bring Super Mario Land to my iPhone. Pleeeeze bring Super Mario Land to my iPhone. //happy memories//

12. Omarc07

Posts: 574; Member since: Nov 12, 2012

I would love to play donkey Kong,Mario, banjo kazooie,pokemon, Zelda etc.. On my phone.

13. Reeyawn

Posts: 66; Member since: Apr 21, 2013

Mario Party, Pokemon and Zelda is all I want..

14. Pancholo

Posts: 380; Member since: Feb 27, 2012

What are emulators for? ...I'm kidding! They're doing pretty darn good in their own mobile industry, so it's good that they are being over cautious about this big leap they're considering. Problem is, as smartphones become more accessible, people will stick to them ONLY because it's what they have to carry around at all times - not like a DS or any other handheld, which you don't need or can't carry ALL the time. Also, some powerful phones are even accessible today (like year-old high-end) free on contract, and they can run/play anything you throw at them; heck, they're even WAY more powerful than a 3DS... so why not? Anyway, mobile gaming has been one of Nintendo's prized children ever since the original GameBoy, so it's completely understandable even if they decide to never leave the handheld hardware market.

15. buccob

Posts: 2949; Member since: Jun 19, 2012

Finally... It took them too long... Kind of like launching BBM on iOS/Android. They wait until is almost dead... If they would have done this earlier there would be little need for emulators, thus more profits for them. Stubborn people... Sony made this for play station but it was a halfass measure... Now with Controller support they are into something.... Common Nintendo there is already Wiimote support, just bring the games......

17. Andrewtst

Posts: 696; Member since: Jan 25, 2009

Please came to Android platform mobile. ;)

18. LikeMyself

Posts: 629; Member since: Sep 23, 2013

DrasticDS emulator on Play Store for $8 I think. U just need to download the .nds games or extract them to play!

21. reckless562

Posts: 1153; Member since: Sep 09, 2013

i love games, but just dont have downtime time to wast playing them, sad but true......lols i rather text live females. that mobile game called LIFE is hard, and im still tryna beat it! :)

23. Diezparda

Posts: 941; Member since: Oct 23, 2013

Legend of Zelda, Mario, Donkey Kong, etc = shut up and take my money!

24. JerryTime

Posts: 468; Member since: Nov 09, 2013

Man I would kill to have Mario on my Tablet.

25. zombiewolf115

Posts: 38; Member since: Jul 16, 2013

maybe instead of making the same rehashes every year and expand a bit more and get more games you wouldnt be in this kind of trouble Nintendo

28. downphoenix

Posts: 3165; Member since: Jun 19, 2010

I understand Nintendo wouldnt want to put a heavy hitter like Mario or Zelda on a phone, at least right now. However, would it hurt them to maybe put in some legacy ports of games, or maybe develop a new game for a lesser franchise? Their eshop purchases are limited by marketshare, they should consider at least allowing ports of NES and SNES games to phones, at least ones that would be appropriately playable on a phone.

29. DANTExphone888

Posts: 102; Member since: Aug 11, 2012

PLEASE DON'T LET THIS HAPPEN! MY POKETO MONSUTAS! I SWEAR I WILL HATE THEM and BECOME RUDE IF THEY MANAGE TO DO THIS!!!!!!!

31. JC557

Posts: 1917; Member since: Dec 07, 2011

I would love to play Mario Kart against others over 4G or WiFi connection during my commute. The WiFi function on my DS isn't all that great and the matchmaking system really needs work and more players which I'm sure won't be a problem on mobile. I know you can do this on a Wii and such but I want it on the go as well.

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