Apple is in a quandry over 2019 iPhone pricing thanks to 5G Android models

Apple is in a quandry over 2019 iPhone pricing thanks to 5G Android models
It's only been one month since the 2018 Apple iPhone models were unveiled, but it seems as though it is never too early to talk about next year's phones. According to sources inside Taiwan's handset supply chain, several big name Android phone manufacturers plan on launching 5G compatible phones next year, even if the next generation connectivity standard isn't widely available until 2020. The sources say that 5G handsets from manufacturers such as Samsung, Huawei, Xiaomi, Oppo and Vivo could be released in 2019.

And this is going to have an impact on what Apple does. If Apple decides to stick to 4G for 2019's lineup, the question is how could it justify raising its prices if the competition offers 5G handsets at lower costs? Some believe that Apple will introduce dual mode 4G/5G devices next year, with the first 5G iPhone priced at $1,299. If Apple does decide to go with 5G in 2019, the company could lower the price of its current models and sell them to those who are not yet ready to switch to 5G service.

One idea mentioned by Taiwan's handset supply chain would be for Apple to get its feet wet in 5G by offering an entry-level 4G/5G model in 2019 that would be priced in the range of $899-$999. This could, however, affect negatively impact sales of the 2018 models that would still be available.

Apple has been lauded in the business world for its ability to determine optimal pricing of the iPhone. The introduction of 5G is presenting Apple with a challenge. And to make this even more confusing, Apple is expected to have a major redesign for the iPhone next year, reportedly adding 3D scanning capabilities to the handset's rear-facing camera. If Apple does decide to stick with 4G only for 2019, or go with an entry-level release of 5G capable phones, the redesign could be put off until 2020.

source: Digitimes

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31 Comments

1. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Apple could lower prices? When a new phone comes out that is the only time the lower prices. Apple can raise its prizes as high as they want and you all will pay it. No one is gonna care if it has 5G or not. Just like they don't care that no premium headphones are in the box, no adapter, no fast charger, no jack, low photo quality vs similar prices devices, and the fact every phone comes littered with problem no one else has.

5. apple-rulz

Posts: 2198; Member since: Dec 27, 2016

What is with your Apple obsession? I'm being serious, because it's plain for all to see you truly don't hate Apple, because if you did you wouldn't waste your time commenting on every single Apple article. Did you apply to work at an Apple store and not get hired? Did you date an Apple employee and they broke up with you? What is it, please share with the group, it might help you feel better.

6. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Its his choice where he comments. I know that is a difficult concept for iFans to get but choice is something everyone else has.

9. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

I actually don't comment on every Apple article. Again I'm so curious as to why you guys always complain, when you do the same on Android articles, especially if it's Samsung. I don't care about 5G. You aren't gonna see much of a difference on a crowded network like VZW and ATT. 5G is gonna have very limited access in 2020. VZW has over 80M users. Let than 1/2 will even have 5G access in 2020. Apple doesn't have to rush. They ca. Wait and get 5G modems cheaper so they ca. Keep high profit margins. 4G was available for quite a while before Apple supported it. They don't have to rush now. Jumping on. Ew tech as soon as it comes out makes phones expensive. I don't want $1000 phones to become the norm. None of them are worth that much.

10. Atechguy0

Posts: 918; Member since: Aug 03, 2018

Strategic_developer is right that Apple not only can, but does raise its prices to anything Apple wants, and the worse part is Apple even remove things that people liked. Like TouchID, headphone jack, and now no dongle. Even the new XR has no 3D touch. Apple isn't a trillion dollar company for giving you the best hardware. They are more smoke and mirrors these days. Apple is now the company that we will make a few iPhones for you, and this is what you get. Take it or leave it. You want an iPhone, then pay up. 5G is really fast at 20 gigabits per second. Apple will have to pay Qualcomm if they want 5G. But since Apple isn't paying them a dime. Then I don't see Apple going with 5G next year.

11. apple-rulz

Posts: 2198; Member since: Dec 27, 2016

It's very simple- don't buy Apple products. See how easy it is?

12. BuffaloSouce unregistered

Take your own advice and don't read his comments if they trigger you so much...

31. maherk

Posts: 7029; Member since: Feb 10, 2012

While I agree with you that he's obsessed with Apple, we could all say the same about you being obsessed with Samsung, so it's kinda ironic to see you complaining about Techie's comments.

15. rouyal

Posts: 1583; Member since: Jan 05, 2018

strategic_developer using his alt account, Atechguy0, to agree with himself. Sad...

24. whatev

Posts: 2428; Member since: Oct 28, 2015

Strategic_developer is techieXP, Atechguy0 is Sgodsell, you can tell because he’s the only person here who cares about VR

25. midan

Posts: 3131; Member since: Oct 09, 2017

"you can tell because he’s the only person here who cares about VR" Almost onlyone in whole world too :D

13. sissy246

Posts: 7129; Member since: Mar 04, 2015

Wait a minute, your one to talk. You do the same damn thing in Samsung articles.

23. whatev

Posts: 2428; Member since: Oct 28, 2015

He was touched in his private area in an apple store, he still can’t overcome that moment

17. BLUEBLASTER

Posts: 946; Member since: Feb 23, 2014

Apple will be late to the 5G game just like they were with 4G.

2. wie155

Posts: 38; Member since: Sep 24, 2012

Most iPhone users don't even understand or care about technology(es) baked in their phones, so I don't think it would impact iPhone sales at all.

26. midan

Posts: 3131; Member since: Oct 09, 2017

"Most iPhone users don't even understand or care about technology(es) baked in their phones, so I don't think it would impact iPhone sales at all" That number is a lot bigger among Android users, so not sure why you guys keep saying this same stuff? Most of phone users doesn't care or understand tecnology and Android owns around 85% of markets so do the math. And no 5G won't impact sales at all, 4G is already very fast and getting real use for 5G will take years.

3. CreeDiddy

Posts: 2276; Member since: Nov 04, 2011

Apple first needs an update for iOS12 to fix the LTE and WiFi speed issues. This coming from a XS Max owner...

4. darkkjedii

Posts: 31664; Member since: Feb 05, 2011

This should be interesting. A full redesign, but no 5G, or another S level phone with 5G. I’d take the full redesign and no 5G. I have a feeling the 2020 iPhones will be the ones to buy. Fully redesigned from 2018, and sporting 5G.

7. gamehead unregistered

"the question is how could it justify raising its prices if the competition offers 5G handsets at lower costs?" Same could be asked about features. "Some believe that Apple will introduce dual mode 4G/5G devices next year, with the first 5G iPhone priced at $1,299." I would not be surprised if their phones are priced this high. XD

8. Jrod99

Posts: 779; Member since: Jan 15, 2016

Apple will be late to 5G but the standard should be finalized when they adopt. Remember all the fake 4g before actual LTE showed up? Lucky current standards are fast so won’t be like waiting from 3g to 4g.

14. rouyal

Posts: 1583; Member since: Jan 05, 2018

Are people really clamoring that hard for 5G? No problems with 4G at all here.

16. kucma

Posts: 88; Member since: Feb 01, 2017

Figures. Why update two things if you can get away with one? Honestly Apple, get your act together and give us a ‘no holding back’ phone with all the features that are already out there. Multitasking, pencil support... Personally I like iPhones more than the other side but there is just always that feeling of something missing which could easily be there...

29. midan

Posts: 3131; Member since: Oct 09, 2017

You can't add Everything, making phone is company trying to figure out what things are which matter most. Pencil support is for small niche use for very minor group. Why can't you just use many of those styluses which been available for years, i dont think Apple pencil would make much difference for use where you use it?

41. kucma

Posts: 88; Member since: Feb 01, 2017

What I would really like to see is an integrated pencil that you can use on the go. It is not practical for me to carry an iPad around on terrain but the productivity the pencil offers would greatly improve my work if I could use it on my Plus model. I never tried the styluses you mention but I can’t imagine they would be anywhere near as useful as an S Pen that Note has for example. Plus you’d have to carry them separately and lose them on regular basis I guess. I still maintain that Apple has wonderful products but they don’t live up to their full potential.

52. midan

Posts: 3131; Member since: Oct 09, 2017

"Plus you’d have to carry them separately and lose them on regular basis I guess" That's what you have to do also If Apple makes Apple pencil for iPhone. They don't have space for that pencil inside phone and it won't happen because they would design their phone with pen in mind knowing how niche product it is. If pen is something what people want many companies would release Android phones with pen. Every companies have seen how small Note sales are so it's message to them that there just isn't demand for that and don't release product like that. Check this for examplehttps://youtu.be/rfSnNci9Y74 it's bluetooth pen, it's small, it is pressure sensitive and all.

53. kucma

Posts: 88; Member since: Feb 01, 2017

According to the Internet Note series are far from struggling in sales and are actually selling better than S9. I don’t think it is such a niche market as you seem to think. At the end of the day it would be only one model to have the integrated stylus, so people that prefer their phone without would still have a choice. Thanks for the above link. I’ll look into it a bit later.

57. midan

Posts: 3131; Member since: Oct 09, 2017

"According to the Internet Note series are far from struggling in sales and are actually selling better than S9." Any source about that? If this is case then S9 have to be Samsung worst selling galaxy phone by far. I would say S9 even when it's selling badly will sell like 2-3 times more than Note 9. S9 sales are propably something like 30-40 million, Samsung said they expect around 15 million Note 9 sales overall which is propably around the number what they will get, very likely less because like i said there just isn't demand for such a niche product. Note series sales never been high and never will, and when pen is their main selling point it clearly shows not many are interested using pen with their phone.

58. midan

Posts: 3131; Member since: Oct 09, 2017

If you mean news like thishttps://www.notebookcheck.net/Samsung-Galaxy-Note-9-on-course-to-outsell-the-S9.324058.0.html It's only for start of the sales and in their home country, Note 9 worlwide never going to outsell S9 worlwide sales, not even close. Note 9 can have good peak first sales when all the fans are waiting the device, Note series isn't kind a phone which can keep high sales after the first peak.

59. kucma

Posts: 88; Member since: Feb 01, 2017

https://www.express.co.uk/life-style/science-technology/1006280/Samsung-Galaxy-Note-9-sales-are-beating-the-Galaxy-S9/amp That’s just one of the sites talking about Note sales. You are right it is mostly about the preorders and early launch time frame but that would still be significant numbers. Note is much more than just an S model with pen. I used it before and even though it was quite an early model it had many advantages over the newer iPhone I got after it. Personally I would not go back to Android as iOS works better for me in general. But every so often Note models still make me wonder if I should reconsider.

60. nightfury

Posts: 82; Member since: Dec 04, 2013

"Apple has been lauded in the business world for its ability to determine optimal pricing of the iPhone."..lol lmao

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