Apple is in a quandry over 2019 iPhone pricing thanks to 5G Android models

Apple is in a quandry over 2019 iPhone pricing thanks to 5G Android models
It's only been one month since the 2018 Apple iPhone models were unveiled, but it seems as though it is never too early to talk about next year's phones. According to sources inside Taiwan's handset supply chain, several big name Android phone manufacturers plan on launching 5G compatible phones next year, even if the next generation connectivity standard isn't widely available until 2020. The sources say that 5G handsets from manufacturers such as Samsung, Huawei, Xiaomi, Oppo and Vivo could be released in 2019.

And this is going to have an impact on what Apple does. If Apple decides to stick to 4G for 2019's lineup, the question is how could it justify raising its prices if the competition offers 5G handsets at lower costs? Some believe that Apple will introduce dual mode 4G/5G devices next year, with the first 5G iPhone priced at $1,299. If Apple does decide to go with 5G in 2019, the company could lower the price of its current models and sell them to those who are not yet ready to switch to 5G service.

One idea mentioned by Taiwan's handset supply chain would be for Apple to get its feet wet in 5G by offering an entry-level 4G/5G model in 2019 that would be priced in the range of $899-$999. This could, however, affect negatively impact sales of the 2018 models that would still be available.

Apple has been lauded in the business world for its ability to determine optimal pricing of the iPhone. The introduction of 5G is presenting Apple with a challenge. And to make this even more confusing, Apple is expected to have a major redesign for the iPhone next year, reportedly adding 3D scanning capabilities to the handset's rear-facing camera. If Apple does decide to stick with 4G only for 2019, or go with an entry-level release of 5G capable phones, the redesign could be put off until 2020.

source: Digitimes

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63 Comments

1. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

Apple could lower prices? When a new phone comes out that is the only time the lower prices. Apple can raise its prizes as high as they want and you all will pay it. No one is gonna care if it has 5G or not. Just like they don't care that no premium headphones are in the box, no adapter, no fast charger, no jack, low photo quality vs similar prices devices, and the fact every phone comes littered with problem no one else has.

5. apple-rulz

Posts: 1931; Member since: Dec 27, 2016

What is with your Apple obsession? I'm being serious, because it's plain for all to see you truly don't hate Apple, because if you did you wouldn't waste your time commenting on every single Apple article. Did you apply to work at an Apple store and not get hired? Did you date an Apple employee and they broke up with you? What is it, please share with the group, it might help you feel better.

6. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Its his choice where he comments. I know that is a difficult concept for iFans to get but choice is something everyone else has.

9. strategic_developer

Posts: 1627; Member since: Jul 17, 2018

I actually don't comment on every Apple article. Again I'm so curious as to why you guys always complain, when you do the same on Android articles, especially if it's Samsung. I don't care about 5G. You aren't gonna see much of a difference on a crowded network like VZW and ATT. 5G is gonna have very limited access in 2020. VZW has over 80M users. Let than 1/2 will even have 5G access in 2020. Apple doesn't have to rush. They ca. Wait and get 5G modems cheaper so they ca. Keep high profit margins. 4G was available for quite a while before Apple supported it. They don't have to rush now. Jumping on. Ew tech as soon as it comes out makes phones expensive. I don't want $1000 phones to become the norm. None of them are worth that much.

10. Atechguy0

Posts: 918; Member since: Aug 03, 2018

Strategic_developer is right that Apple not only can, but does raise its prices to anything Apple wants, and the worse part is Apple even remove things that people liked. Like TouchID, headphone jack, and now no dongle. Even the new XR has no 3D touch. Apple isn't a trillion dollar company for giving you the best hardware. They are more smoke and mirrors these days. Apple is now the company that we will make a few iPhones for you, and this is what you get. Take it or leave it. You want an iPhone, then pay up. 5G is really fast at 20 gigabits per second. Apple will have to pay Qualcomm if they want 5G. But since Apple isn't paying them a dime. Then I don't see Apple going with 5G next year.

11. apple-rulz

Posts: 1931; Member since: Dec 27, 2016

It's very simple- don't buy Apple products. See how easy it is?

12. BuffaloSouce

Posts: 1251; Member since: May 01, 2017

Take your own advice and don't read his comments if they trigger you so much...

31. maherk

Posts: 6746; Member since: Feb 10, 2012

While I agree with you that he's obsessed with Apple, we could all say the same about you being obsessed with Samsung, so it's kinda ironic to see you complaining about Techie's comments.

15. rouyal

Posts: 1573; Member since: Jan 05, 2018

strategic_developer using his alt account, Atechguy0, to agree with himself. Sad...

24. whatev

Posts: 2152; Member since: Oct 28, 2015

Strategic_developer is techieXP, Atechguy0 is Sgodsell, you can tell because he’s the only person here who cares about VR

25. midan

Posts: 2595; Member since: Oct 09, 2017

"you can tell because he’s the only person here who cares about VR" Almost onlyone in whole world too :D

18. Leo_MC

Posts: 6905; Member since: Dec 02, 2011

Yet iPhones have a smaller profit margins than galaxies, which means Apple's cut (as a percentage) out of every product is smaller than Samsung's cut. Now, how is Apple greedy when it charges less than Samsung?

21. yalokiy

Posts: 916; Member since: Aug 01, 2016

Any proof to that?

22. Leo_MC

Posts: 6905; Member since: Dec 02, 2011

The info is public, you just have to be smart enough to find it yourself.

27. yalokiy

Posts: 916; Member since: Aug 01, 2016

I'm smart enough not to waste my time on this. Without any proof posted here to confirm your words, that remains a fantasy of yours.

30. Leo_MC

Posts: 6905; Member since: Dec 02, 2011

Stupid I understand, but not lazy. You are free to believe whatever the f**k you want to believe, that doesn't change the fact that Samsung has a bigger margin than Apple.

33. JCASS889

Posts: 471; Member since: May 18, 2018

are you guys really fighting over what company takes more of your money? i dont understand loyalty towards businesses. in my eyes they are all about money, and they dont give a crap about you. so why should i give a crap about them

34. whatev

Posts: 2152; Member since: Oct 28, 2015

You’re absolutely damn right, I couldn’t agree more with you, but the thing is that most of the comments from android trolls are directed to make iOS users look like ignorants or stupid people (they have said those words), and that’s when the comment section becomes this lame playground where trolls are fighting with iOS users, why don’t they just leave people chose what they want? If people want to throw their money at apple or whatever company, it’s their choice, at the end of the day, it’s their money, who are trolls to tell them how to spend their money?

35. JCASS889

Posts: 471; Member since: May 18, 2018

exactly. it really makes zero sense to support any company, unless you work there. my last point is when people criticize others based on what phone they use. .......seriously who cares. I actually get mocked these days in person for what phone i use. and i say why the hell do you care? most of the time they cant come up with a real answer. they just say that its better. im an android power user. a bit to much power considering i charge my phone 3 times a day. iphones are great phones for people that want a good phone. i buy android because i like to be able to do what my pc can do, but mobile. use the phone you like and let people use what they like.

39. yalokiy

Posts: 916; Member since: Aug 01, 2016

Don't try to make out of every android user an android troll and out of every ios troll an ios user. There are enough ios and android trolls here and they are both just as crazy and sick and deserve each other. People used to fight over religion, language, skin color, ethnicity and other differences. Now we have one more reason, the smartphone OS preference. The apogee of nowadays human dumbness.

40. whatev

Posts: 2152; Member since: Oct 28, 2015

Well in my very own case, I can tell I didn’t began this fight, I am talking about historically, I’m reacting over years of trolling even before I was an apple user, I’ve told my story many times, even when Nokia existed with Symbian phones there were Samsung trolls there doing their thing, I’ve had enough of that, at least I’m not living in Samsung and android articles, but I can’t stand trolls with their annoying presence on apple articles calling me and other users with terms like “sheep”, “zombie”, “iDiot” and so on...

36. Leo_MC

Posts: 6905; Member since: Dec 02, 2011

I am not fighting anybody, I am just curious to see what do people that claim Apple is greedy have to say about the fact that other companies - ones that are using Android - have bigger margins.

13. sissy246

Posts: 7031; Member since: Mar 04, 2015

Wait a minute, your one to talk. You do the same damn thing in Samsung articles.

23. whatev

Posts: 2152; Member since: Oct 28, 2015

He was touched in his private area in an apple store, he still can’t overcome that moment

17. BLUEBLASTER

Posts: 919; Member since: Feb 23, 2014

Apple will be late to the 5G game just like they were with 4G.

2. wie155

Posts: 35; Member since: Sep 24, 2012

Most iPhone users don't even understand or care about technology(es) baked in their phones, so I don't think it would impact iPhone sales at all.

19. Leo_MC

Posts: 6905; Member since: Dec 02, 2011

Yes, we do, but in a different way than you think. For instance, I don't care that the soc has 100 cores, I only care about the performances; I don't care about ppi, I care that the display is crisp enough for my vision, I don't care about the ram, I care that the OS keeps my apps opened. I don't care about the specs, I only care about what can those specs do in a device.

28. midan

Posts: 2595; Member since: Oct 09, 2017

Exactly

26. midan

Posts: 2595; Member since: Oct 09, 2017

"Most iPhone users don't even understand or care about technology(es) baked in their phones, so I don't think it would impact iPhone sales at all" That number is a lot bigger among Android users, so not sure why you guys keep saying this same stuff? Most of phone users doesn't care or understand tecnology and Android owns around 85% of markets so do the math. And no 5G won't impact sales at all, 4G is already very fast and getting real use for 5G will take years.

3. CreeDiddy

Posts: 2133; Member since: Nov 04, 2011

Apple first needs an update for iOS12 to fix the LTE and WiFi speed issues. This coming from a XS Max owner...

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