New wireless carrier premiering in the States Sept 26th?

New wireless carrier premiering in the States Sept 26th?
UPDATE: And now we have a name to associate with the new carrier: Personalized Wireless. We can't say for sure this will be the name of the carrier, but going to personalizedwireless.com, you get to see a countdown timer and the short announcement about a "wireless network that will personalize your mobile experience." As some of you have noticed in the comments, the September 26th roll-out of the new carrier coincides with a Cellular South announcement scheduled for that date. Add to that the fact, that the regional carrier has just recently filed a lawsuit to block AT&T and T-Mo's merger, which could be a move to get more publicity, we wouldn't be surprised to see the new carrier somehow affiliated with Cellular South.

Is a new wireless carrier coming to the States on September 26th? An ad aired recently foretelling a new carrier, but gives absolutely no details, not even a name, just a logo. So while it does seem possible, the ad brings more questions than answers. Why haven’t we heard anything about carrier filings with the FCC recently? The regulator would definitely have some indication about spectrum buyout, not to mention the bunch of paper work that ensues.

All of this leads us to conclude, that the fuss is all about a mobile virtual network operator (MVNO), which is reselling wireless services under its own brand, but doesn’t own any of the spectrum. Examples of MVNOs include Boost Mobile which uses Sprint’s network and NET10 which rides on both AT&T and T-Mobile roaming agreements. 

The spiked “C” logo of this new carrier could point to ClearWire, Comcast or any other company for that matter, but those are our best guesses.

So how will the upcoming network differ from the rest? The ad suggests that the new network will adapt “to you and quietly bring you apps, rewards, stuff that’s just right for you.” Well, that’s not much help in terms of specifics, but at least it gives you an idea about where is this going. Any suggestions about what the upcoming network could be?

Thanks, Darin!

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29 Comments

1. A93 unregistered

Lightsquare

25. bigdawg23

Posts: 467; Member since: May 25, 2011

29. TtotheS unregistered

I absolutely agree. Great catch BTW. The timing of both is the same.

2. ledbetterp3

Posts: 467; Member since: Aug 31, 2011

Well, the logo is nice, i think im gonna join that carrier just because of the logo...

17. wolfordtw

Posts: 16; Member since: Aug 17, 2011

Yeah that makes two of us.....I also like that I've heard absolutely nothing about them

3. krysis

Posts: 76; Member since: Dec 14, 2009

the resurrection of cingular!

6. iKingTrust

Posts: 716; Member since: Jul 27, 2011

Cingular bought ATT I dont think thay are coming out again. I guess you can say they are AT&T.

8. joseg81

Posts: 204; Member since: Jul 15, 2011

i think u mean at&t bought cingular. also last time i checked it was and still is at&t.

10. wumberpeb

Posts: 453; Member since: Mar 14, 2011

Cingular bought AT&T and kept the more popular name

19. roldefol

Posts: 4744; Member since: Jan 28, 2011

Stephen Colbert did a brilliant bit about the Cingular/ATT merger. Essentially, 30 years ago AT&T was split into 7 different regional carriers, and by 2007 they were all merged into Verizon and at&t.

4. dacastrator unregistered

Oh, that's the new carrier named CRAP.

5. remixfa

Posts: 14605; Member since: Dec 19, 2008

make it a GSM carrier thats compatable with ATT, Tmo, and international GSM signals so we can get those great unlocked phones from outside the US... and $30 a month unlimited plans! with real national coverage and LTE/HSPA+!! ok.. i guess im dreaming.. lol

7. iKingTrust

Posts: 716; Member since: Jul 27, 2011

Im dreaming too then

12. protozeloz

Posts: 5396; Member since: Sep 16, 2010

I hate that I cant get any US phone because of compatibility with 3G.......

13. Synack

Posts: 688; Member since: Jul 05, 2011

If only. That way we can get the Galaxy S3 in EARLY 2012 as opposed to LATE 2012.

21. remixfa

Posts: 14605; Member since: Dec 19, 2008

you read my mind.. lol

16. bobfreking55

Posts: 866; Member since: Jul 15, 2011

a GSM carrier with no BLOATWARE. or maybe minimal. FTW.

9. Gcombs

Posts: 136; Member since: Aug 22, 2011

I wonder if it's going to be a smaller regional carrier?

11. wumberpeb

Posts: 453; Member since: Mar 14, 2011

I've always been curious what the rough startup costs would be to start brand new post-paid carrier...without just signing roaming agreements for your entire network. However, the more I think about it, the less likely it seems that you could ever finance that without agreements...so Nevermind, answered my own question

14. cheeseycheeser

Posts: 413; Member since: Mar 24, 2011

I hope it's nationwide! :D So sick of the current big (soon to be 3).

15. DontHateOnS60

Posts: 872; Member since: Apr 20, 2009

Tell me it uses AT&T's frequencies at half the price and I'm in.

18. joey18

Posts: 648; Member since: Jul 20, 2010

movistar mobile

20. vvelez5

Posts: 623; Member since: Jan 29, 2011

This will make the ATT, Tmobile deal go through. Check it out one business goes out and another one comes in. That's competition.

22. ZayZay

Posts: 571; Member since: Feb 26, 2011

Hawaii 5-0!

23. jagan unregistered

thats on my birthday

24. s unregistered

Just give me cheap gsm plans and I m in

26. bklynycmat unregistered

Looks like it's gonna be Cellular South.

27. thatjackal

Posts: 15; Member since: Sep 20, 2011

I'm waiting for it to be an AT&T front company. Showing "competition" so the T-Mo merger goes through, lol

30. jobi unregistered

Ok, I got some information regarding this company, recently most of the cricket corp stores in the chicago land area are turned over to a company from the south, and its called PW. All the corp stores that are taken over by PW will be turned into PW Corp Stores start of Oct 2nd or 4th. so just heads up

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