Apple's new ad shows how you can get rid of a rival for your wife's affections-on a photo



Apple has been releasing some new ads for the Depth Control feature on the 2018 iPhone models that allows you to control the bokeh blur on a portrait both before and after you take the picture. The previous commercial, which we told you about last month, showed a rather pissed off mom who was upset over a portrait taken of her son's friend snapped on the iPhone. Her son had been in the background when the portrait was taken and was originally blurred out. "Did you bokeh my child?," she asks, while the mother who snapped the photo said that she could un-bokeh the kid. That's modern life for you.

The newest 30 second commercial raises the stakes. A couple is lying together in bed after attending a party and the husband is looking at his iPhone. "I got a great shot of you," he says, showing his wife the photo he snapped of her. But someone in the background of the portrait catches her eye. It's Alejandro, who works in her office and apparently has a fabulous sense of humor. Feeling more than a little jealous, the husband pinches the screen to zoom in on Alejandro just as his wife starts laughing at a joke that Alejandro once told her.

Using Depth Control, the husband blurs Alejandro's image in the background of the portrait so that he is no longer recognizable. "That's better," he says. And both share some hearty laughter. We can't vouch for what happened subsequently between the wife and Alejandro, and we don't expect Apple to update us either.

Meanwhile, we can tell you that Depth Control is available on the Apple iPhone XS, iPhone XS Max and iPhone XR.

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10 Comments

1. kozza3

Posts: 777; Member since: Oct 17, 2012

Kinda edgy I like it

7. scarface21173

Posts: 636; Member since: Aug 17, 2014

I remember the brokeh effect way back in 2014 on the htc m8.

9. DolmioMan

Posts: 295; Member since: Jan 08, 2018

Yeah it looked way worse than this and used a depth camera too. This is also an ad for the iPhone.... so what’s your point?

2. alanrock

Posts: 258; Member since: Oct 04, 2018

Alejandro will get some...

3. yalokiy

Posts: 901; Member since: Aug 01, 2016

Ale-ale-jandro Ale-ale-jandro ...

4. MrMalignance

Posts: 169; Member since: Feb 17, 2013

I don't know if I like that...I get it's supposedly funny, but feels like apple is making fun of their own fans. The suggestion that they're insecure individuals. Weird.

5. dimas

Posts: 3286; Member since: Jul 22, 2014

That's great apple. Keep promoting cringy inferiority-driven behavior. You have the audacity to be an innovative company and yet have a 1970's formula ads.

6. blingblingthing

Posts: 887; Member since: Oct 23, 2012

Wait a minute, isn't this something Samsung offered when they started with portrait pictures?

8. worldpeace

Posts: 3099; Member since: Apr 15, 2016

It's already on Google Camera long before phone with 2 main camera become a thing.

10. srgonu

Posts: 508; Member since: Feb 13, 2012

But it’s new for iPhones and this is how these folks are educated.

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