New ad shows how this Apple iPhone feature can ruin a friendship

Three women are sitting down when one of them shows off a portrait of her son snapped on her Apple iPhone XR. While looking at the photo, one of the women realizes that her son is the blurred image in the background. "Did you bokeh my child?," she asks. She then asks her friend why she hates her son. The mother holding the iPhone XR tries to explain that she can un-bokeh the child. That is the depth control available on the 2018 iPhone models.
Those sporting an iPhone XS, iPhone XS Max and iPhone XR can control the intensity of the blur in the background of portraits shot in Portrait Mode before a picture is snapped, or after the photo is processed. The 30 second ad shows the latter. Using a slider, the so-called bokeh effect can be adjusted, turning the background from a complete blur into a background completely sharp and in focus, or something in between.

Last week, Apple released its first ad in the Depth Control series, which shows how using the feature to produce the maximum blur will really make the subject pop in a portrait. That's because the person in the foreground is sharp and in focus, while the action in the background is blurry and out of focus. The contrast between the two is the key.

It would seem that smartphone manufacturers have taken this bokeh thing as far as it will go. Especially since it can apparently allow a parent to bokeh their kid's friend into a blur, making their own child stand out more in a photograph.



1. Techzalot

Posts: 24; Member since: Dec 19, 2018

It's funny how iphone people think it's a new feature when android had it since my G3...

4. Dr.Phil

Posts: 2452; Member since: Feb 14, 2011

I've actually never heard people call this a new feature. I mean it's a new feature for iPhone users, but even iPhone users that I know do not act or say that they have this new feature that no other phone has had before.

6. mackan84

Posts: 560; Member since: Feb 13, 2014

iPhone people got this feature with dual cameras in 2016 with the iPhone 7. So I wouldn’t call it new even for iPhones

7. Rampage_Taco

Posts: 1085; Member since: Jan 17, 2017

They couldn't adjust after the photo though, Once the shutter closed that was it

14. mackan84

Posts: 560; Member since: Feb 13, 2014

No but they could turn off the bokeh-effect afterwards or use a third party app if a slider is fun.

2. sissy246

Posts: 7124; Member since: Mar 04, 2015

Great feature they copied, lol Thats ok though, glad you have it.

11. theviolinist

Posts: 209; Member since: Feb 03, 2018

Probably not the first ones to implement it, but certainly the first ones to make a usable portrait mode. They also set the trend, if it wasn't for Apple Samsung phones would have never had portrait mode. Stop the hate sissy and do something with your life.

3. Alcyone

Posts: 489; Member since: May 10, 2018

Slow news day, huh? Or did Apple command that no more Samsung stories be discussed? Apple, at this pace will catch Android in CD 2025.

8. Rampage_Taco

Posts: 1085; Member since: Jan 17, 2017

in 2025 they'll be added features android will ad next year

5. lyndon420

Posts: 6834; Member since: Jul 11, 2012

Awesome!! That was a cute video...and I'm happy iPhone users can finally embrace new-to-them technology :)

9. ahmadkun

Posts: 616; Member since: May 02, 2016

on behalf of all I want to apologize to Photographers how we toke their word and destroy its pronunciation ( Bokeh not Bokah )

10. rsiders

Posts: 1976; Member since: Nov 17, 2011

This was a good one.

12. sirohunter

Posts: 204; Member since: Sep 23, 2017

What's the purpose of videos like these? At first I thought it was someone mocking Apple but it's Apple who uploaded the vid... ?

13. stronggeek

Posts: 6; Member since: Oct 13, 2011

And I thought the same!

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