New York Magazine's Roose calls BlackBerry Z10 "a piece of crap"

New York Magazine's Roose calls BlackBerry Z10
New York Magazine is not the first place that smartphone fanatics go for a review of the latest and greatest handsets (as if we had to tell you where you should go first). But in its desire to capture press attention which leads to buzz, which leads to sales, BlackBerry's PR firm made sure that every publication, even ones not focused on tech, received a BlackBerry Z10 review unit (we are eagerly awaiting to see what Highlights says about the phone in between the regular installments of Goofus and Gallant and the Timbertoes).  Unfortunately, the demo unit received by New York Magazine Tech/Finance author Kevin Roose passed away after four days, which is not exactly what BlackBerry CEO Thorsten Heins would want to see in the press. We don't know if Roose had been assigned to pen a review of the device,but with the death of the demo unit, Roose decided to author a mock eulogy to his late Z10.

Mr. Roose at first mentioned how revolutionary he heard the Z10 was going to be with 70,000 apps (we hope this was meant as a joke considering the 700,000+ apps in the App Store) and BlackBerry Balance. The latter is actually a great feature as it allows one unit to be used at home and the office and in this era of BYOD, it gives an employee's IT manager the ability to disable and block apps from being loaded without permission. Set the phone to home settings, and any app you want becomes available. This is BlackBerry's way to try to make up for all of those Apple iPhone and Android models that are being brought into the work force.

After 102 hours, the demo unit died and could not be revived even with mouth to USB attempted. Obviously frustrated, Roose laid into BlackBerry 10 for its failure to offer popular apps like Instagram, Skype and Netflix. Ironically, this weekend, Skype posted a note on its blog that a BlackBerry 10 version of Skype is coming, which is being ported from the Android app. and there are various reports that Netflix is now available in BlackBerry World. Roose said that the whole experience with the Z10 made him feel like he was going back to 2008, a year he loved. 

Roose ended up calling the phone "a piece of crap," which might seem overdone. First of all, he could have simply asked for a new unit to replace the one that died. Had he suffered through the launch of the BlackBerry Storm in 2008? Now that was a disaster of biblical proportions.

We invite New York Magazine readers who want to see a real review on the BlackBerry Z10 to check out ours by clicking on the link.

source: NewYorkMagazine

Related phones

  • Display 4.2" 768 x 1280 pixels
  • Camera 8 MP / 2 MP front
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
  • Storage 16 GB + microSDXC
  • Battery 1800 mAh(10h 3G talk time)



1. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

Indeed. 69 thumbs up for that ny magazine....should be hired by pa to write news and articles as i said, bb 10 will fail hard..

11. shandesilva

Posts: 105; Member since: Mar 28, 2012

hi mr.roose... why dont you use your real name instead of a cover up. you are the piece of crap in my opinion.

21. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

so you're saying that i'm the writer who disguise as pa user?

32. ajac09

Posts: 1482; Member since: Sep 30, 2009

He only said what everyone else is thinking. Iphonearena turning into crackberry arena slowly but surely lol

33. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

I also think that BlackBerry failed! And for those who going to say that I'm hater or that it is my wish or so... I want to say that I'm not a hater and it is not my wish, it is my opinion, I think that BlackBerry failed!


Posts: 2817; Member since: Oct 03, 2012

hahah fail!....but than again it was maybe a faulty one, these things happens!

3. omarr

Posts: 149; Member since: Sep 15, 2012

Hey Roose , if BlackBerry Z10 is a piece of crap , go and make a smartphone .

7. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

a flagship device is not supposed to die for no reason, that's such a shame for rim...errr, blackberry

16. CanYouSeeTheLight

Posts: 1122; Member since: Jul 05, 2012

Right, what about the huge amount of Galaxy S3's that are dying? By your logic that is also a shame for Samsung RIGHT?

18. peacekeeper05

Posts: 33; Member since: Apr 23, 2012

The difference is, Samsung is at the TOP. Blackberry is at the BOTTOM, there is no room for errors. If they want to rise to the again, then improve their product's quality.

19. CanYouSeeTheLight

Posts: 1122; Member since: Jul 05, 2012

No. No brand has room for errors be the brand big or small, a phone that dies for no reason is not a good phone, this applies to Samsung also, stop being a fanboy.

22. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

the difference is, this bb 10 is dying after only 4 days, the galaxy s iii is about 100 days, i don't know the exact number though

23. iushnt

Posts: 3152; Member since: Feb 06, 2013

And the problem is already fixed by Samsung..

35. CanYouSeeTheLight

Posts: 1122; Member since: Jul 05, 2012

Right, it has hapenned to one person so far. If it keeps on going then you can diss them because hardware failures are unpredictable. Now a 400+ page thread on XDA about SGS3 sudden death seems more of a problem than one blackberry that died.

4. rusticguy

Posts: 2828; Member since: Aug 11, 2012

iPhone fanatic and not a reviewer.

6. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

just because he called bb "piece of crap" doesn't neccesarily mean he is an apple fanboy, he might be a wp fanboy, or android, idk

9. Piotrek007

Posts: 119; Member since: Dec 07, 2010

Naaah, after calling BB piece of crap, giving regards to apple... Hes an iBoy for sure :>

39. ZeroCide

Posts: 816; Member since: Jan 09, 2013

Did you not read his quote?

5. Tsoliades

Posts: 228; Member since: Dec 22, 2012

Ohhhhh, man. That's got to hurt, Blackberry... This was probably the only faulty one in a batch of many, and a reviewer for the New York Magazine happens to get it... Definitely didn't help...

8. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

brace fanboys are coming to defend their idol

14. ogy_dogy

Posts: 453; Member since: Jun 29, 2012

Yup, all 3 of them xD

10. timtimity

Posts: 196; Member since: Aug 13, 2012

I'm not a huge fan of BlackBerry, but any journalist that describes something as "a piece of crap" loses a lot of credibility in my view.

40. ZeroCide

Posts: 816; Member since: Jan 09, 2013

Did you see this article He may be justified in calling it "a piece of crap". He acually used the device.

12. drpain

Posts: 85; Member since: Feb 07, 2013

No surprise here. Old tech with measly 1800mah battery. Gonna go down in flames

13. ogy_dogy

Posts: 453; Member since: Jun 29, 2012

Im sorry but i have to agree, sub standard materials, average specs, average screen and a buggy o.s. All on a device that is supposed to save blackberry, im sorry but its just not good enough....

30. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Plus a year later....


Posts: 187; Member since: Feb 10, 2012

if you are a type of person resist change then no one is forcing you.. i think mr. Roose is entitled on his opinion but his ways of writing is too pathetic, too much one sided the BB's advantage are shortly comprise in a word or phrase. as a journalist you have the power of influencing other people's mind. so as much as possible you should give an honest and as much as possible neutral opinion and not a one sided one its a shame that NY mag is paying a writer writes crap and empty article..

17. peacekeeper05

Posts: 33; Member since: Apr 23, 2012

@phonearena, Nope! Asking for another review unit is not the right thing to do. If I bought one and the phone literally died after four days, I would be really pissed and angry too. I spent hundreds of dollars on it and I expect it to be functional from day 1 and not give me any HEADACHE! Going to a customer support/service centers is a waste of time that could've been prevented if the phone underwent a rigid quality test. I know that all manufacturers (even Apple) has phones that are faulty but this is different because Blackberry is company asking for a second chance in the phone market. There is little room for errors

42. verty

Posts: 132; Member since: May 07, 2012

You are not making sense at all. Your reasoning is so crappy!!

20. _Bone_

Posts: 2155; Member since: Oct 29, 2012


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