Notification Center

This is our new notification center. Inside, you will find updates on the most important things happening right now.

Notifications

Hmm, push notifications seem to be disabled in your browser. You can enable them from the 'Settings' icon in the URL bar of your browser.

www.phonearena.com

New Will Smith film "Focus" to feature Windows Phone product placement

28
New Will Smith film "Focus" to feature Windows Phone product placement
Why spend money on advertising when a product placement in a huge movie or hot television show can help you grab the attention of millions? Microsoft apparently has a sweet deal worked out for next month's Will Smith film, Focus. Not only is Will Smith still one of the most bankable stars on the silver screen, the movie also looks like it might be a winner.

Smith plays a con-man who gets thrown off his game when he falls in love with a girl whom he trains in the art of the con. She later becomes an accomplished con-woman herself, and they end up on opposing sides of the same scam. The trailer looks interesting, especially around the 1:40 mark when you can make out the Windows Phone UI in the dark.

There is no way of telling how many sales a product placement is responsible for, but it certainly can't hurt Microsoft to have a Windows Phone handset splashed across a movie theater screen, in front of large audiences around the country.



source: HotNewTrailers via WMPoweruser

New reasons to get excited every week

Get the most important news, reviews and deals in mobile tech delivered straight to your inbox

FCC OKs Cingular\'s purchase of AT&T Wireless