New Will Smith film "Focus" to feature Windows Phone product placement
Smith plays a con-man who gets thrown off his game when he falls in love with a girl whom he trains in the art of the con. She later becomes an accomplished con-woman herself, and they end up on opposing sides of the same scam. The trailer looks interesting, especially around the 1:40 mark when you can make out the Windows Phone UI in the dark.
There is no way of telling how many sales a product placement is responsible for, but it certainly can't hurt Microsoft to have a Windows Phone handset splashed across a movie theater screen, in front of large audiences around the country.
source: HotNewTrailers via WMPoweruser