New Will Smith film "Focus" to feature Windows Phone product placement

New Will Smith film
Why spend money on advertising when a product placement in a huge movie or hot television show can help you grab the attention of millions? Microsoft apparently has a sweet deal worked out for next month's Will Smith film, Focus. Not only is Will Smith still one of the most bankable stars on the silver screen, the movie also looks like it might be a winner.

Smith plays a con-man who gets thrown off his game when he falls in love with a girl whom he trains in the art of the con. She later becomes an accomplished con-woman herself, and they end up on opposing sides of the same scam. The trailer looks interesting, especially around the 1:40 mark when you can make out the Windows Phone UI in the dark.

There is no way of telling how many sales a product placement is responsible for, but it certainly can't hurt Microsoft to have a Windows Phone handset splashed across a movie theater screen, in front of large audiences around the country.



source: HotNewTrailers via WMPoweruser

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28 Comments

1. Planterz

Posts: 2120; Member since: Apr 30, 2012

Well, it can't be worse than Converse All Stars product placement in "I Robot". Or Dell in "Swordfish". Or Hyundai and Sprint in "24". Or every company in existence in "Minority Report". Or the East India Trading Company in the "Pirates of the Caribbean" series.

6. Commentator

Posts: 3723; Member since: Aug 16, 2011

Say what you will, I've been a loyal East India Trading Company customer ever since I first saw Pirates of the Caribbean.

2. sprockkets

Posts: 1612; Member since: Jan 16, 2012

So Will Smith was conned into using a Windows Phone?

8. sip1995

Posts: 1771; Member since: Feb 07, 2014

Money talks....

9. Planterz

Posts: 2120; Member since: Apr 30, 2012

"Conned". Yeah, he was "conned". With more money than you or I will make in the next few or several decades. Don't pretend you wouldn't do otherwise.

21. itsjustJOH

Posts: 232; Member since: Oct 18, 2012

Oh don't be such a crybaby.

10. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Just like how Lebron got conned in using an Android Samsung Galaxy, like someone said money talks.

3. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

That peugeot placement is horrible. Wait beyond horrible. Like making a french movie where the cops use BMW cars. No offence but this is a movie that might do ok in USA and no one(just to be sure 99%) there drives a peugeot. Now to that WP placement. Pointless, but I guess MS has s**t loads of $$$ to waste. Lets see when the shareholders will put the plug off for the WP8/10 dead platform. And I mean WINDOWS PHONE, not the actual windows tablets, laptops etc.

7. XperiaFanZone

Posts: 2278; Member since: Sep 21, 2012

Apparently, American movies shouldn't have certain car makes in there because you don't see anyone driving them. And pointless for companies with low marketshare in certain segments to promote their product.

11. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Keep trolling troll, Windows 10 for mobile isn't even out yet but you're already trolling, pathethic Google paid troll.

13. akki20892

Posts: 3902; Member since: Feb 04, 2013

i feel that Windows 10 will change everything

16. tech2

Posts: 3487; Member since: Oct 26, 2012

You feel that for every new Nokia/MS/Sony phones but nothing happens.

18. medicci37

Posts: 1361; Member since: Nov 19, 2011

Your a idiot if you think Google is waisting time paying people to troll. I think. Idk if you noticed but after all this time windows still has a very small share of the market & that's 100% Microsofts fault.

20. Planterz

Posts: 2120; Member since: Apr 30, 2012

"Your a idiot".

22. Liveitup

Posts: 1798; Member since: Jan 07, 2014

If you're going to call someone an idiot at least get use correct grammar. Windows Phone market share may be small but its backed by a major company, Google doesn't even support the platform with its apps. Google has paid trolls going around bashing Microsoft products.

27. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Nobody has to pay me to bash Microsoft, I'll keep doing that for free, Magwai...

28. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Haters will hate.

23. justrt

Posts: 446; Member since: Jul 10, 2014

It's essential for Microsoft to stay in mobile world. It's all or nothing. Shareholders who don't understand that can go invest somewhere else.

25. Heritor

Posts: 47; Member since: Nov 05, 2012

I have a question... Do you have a monetary stake in if Windows Phone fails? I mean your idiot bravado and moronic stance towards a product which in no form or fashion has a negative or positive effect (its an OS for a cellphone..) on your physical well being is hilarious. Let me say why. Its apparent you view the Platform as a threat to something you like. Why? People who see something as irrelevant tend to not care and your post contains a form of rage and contempt. When people display the emotion you are displaying against anything than it shows that the individual feels threatened. Second, how is it a dead platform. Its selling, it has a user base, and its in a time where jumping into the market is a long term battle not a short term. And by long term battle I mean decade or so. Giant companies with healthy revenue will jump into a market, build a foundation, and work for a slow grind to the top. The Auto industry uses these strategies, such as GM, BMW, and VW. If entering a market with established major players the idea of muscling in is absurd. Android owes much of its success to the fact that iOS had destabilized the Smartphone market which at the time was aimed squarely at business users. Smartphone adoption especially in the US was nominal back in 2007 and it wasn't until the iPhone 3G that the carriers went to look for an alternative. The Exclusivity of the Iphone really showed how important smartphones were.. Heck, Verizon was so desperate that they were touting the LG Dare and then twisted BB's arm to make the ill fated BB Storm. With Palm and Windows both being terrible for casual consumers at the time Android made its case being the only OS on a phone to provide a decent experience to rival the iPhone. Now the market is solidified MS is in the position that most Desktop OS makers are in when having to compete with Windows. The only difference is the Smartphone OS market is more fluid. A big player right now can die in a year or two. The reason for this is like it or not Smartphone OS's are throwaway. Hell, people by iPhones more out of brand recognition than actual features. Only the turbo nerds think the tech and spec of a phone matters and they are the extreme minority.

4. mawhob2222

Posts: 219; Member since: Mar 22, 2014

5. greenelektron

Posts: 537; Member since: Sep 10, 2014

Even iron man didn't help alcatel, nor james bond help ericsson in sales.

12. Planterz

Posts: 2120; Member since: Apr 30, 2012

Didn't Tony Stark use an LG in "Iron Man"?

14. PapaSmurf

Posts: 10457; Member since: May 14, 2012

LG Ally. :)

17. skymitch89

Posts: 1453; Member since: Nov 05, 2010

So what if they've got Windows Phone devices in this movie? I've seen many iOS and Android devices on tv & in movies, and you haven't posted articles about those. I forgot, companies can pay PhoneArena to post special articles here; and this is probably one paid for by Microsoft.

26. Crispin_Gatieza

Posts: 3150; Member since: Jan 23, 2014

I think you whiffed on Microsoft. I'm thinking the production company used the phone angle to get publicity for the movie on this site. Hawaii 5-0 has been using nothing but Lumias and Surface tablets since the show debuted and there's no word about it on any publication. Judging from all the different ads splattered on PA, my guess is that PhoneArena is just an ad whore.

19. -box-

Posts: 3991; Member since: Jan 04, 2012

I'd like to see a movie set as a prequel to the HALO games set in current day, with full blatant usage of Cortana, and seeing her evolution to the character AI in the games.

24. pickachoo

Posts: 18; Member since: Jan 03, 2015

Ugh .The movie got scroogled err no the movie got microscrewed.

29. alumoyo

Posts: 392; Member since: Aug 26, 2013

How is this news??? Windows Phone product placements are pretty common - the hit TV show Scandal has done it for several seasons now. And Will Smith is a bit of a has-been. Plus the article is merely based on the fact that Windows Phone is seen in the trailer - THAT'S IT??? SERIOUSLY? No comment from an executive or figures on how much was paid? Just trailer spotting??? MUST BE A VERY SLOW NEWS DAY!

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