New Microsoft ad for Windows Phone stars Nokia Lumia 1020, Instagram and OneDrive

New Microsoft ad for Windows Phone stars Nokia Lumia 1020, Instagram and OneDrive
Even though the camera-centric Nokia Lumia 1020 is allegedly less than 8 weeks from its death, Microsoft has seen fit to use the device to star in a new ad about the Windows Phone platform. With its 41MP PureView camera on back, the phone remains the best choice for Redmond to use in an ad that focuses on photography.

In the commercial, we see this guy building a motorcycle, and he wants to keep a photo album showing the bike in the process of being built. For that, he turns to OneDrive, which allows him access to his pictures from his phone, PC or tablet. He also shows how, by posting a photo on Instagram, our hero can share his work with all of his friends, and others.

Of course, Microsoft had to tug on viewers' heartstrings by having our bike builder use Cortana (yes, the phone obviously has been updated to Windows Phone 8.1) to text his dad to meet him at the barn, where the new bike has been built. Surely your eyes grew misty when father and son hugged.

Microsoft has also put up a website featuring the ad, along with information related to the Nokia Lumia 1020, Instagram and OneDrive. First things first, however. Check out the ad from Microsoft by clicking on the video below.


source: Microsoft via WMPoweruser

Related phones

Lumia 1020
  • Display 4.5" 768 x 1280 pixels
  • Camera 41 MP / 1.2 MP front
  • Processor Qualcomm Snapdragon S4 Plus, Dual-core, 1500 MHz
  • Storage 32 GB
  • Battery 2000 mAh(13.3h 3G talk time)

FEATURED VIDEO

24 Comments

1. Damo579

Posts: 264; Member since: May 18, 2013

This ad needs to be aired on TV asap!!

2. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Don't bet your life on it. Microsoft is extremely bad at promoting Windows Phone.

22. na7noo7

Posts: 278; Member since: Mar 29, 2014

Like bashing Apple, Samsung, LG, HTC, Sony, and OnePlus? If I see Nokia or Microsoft ever say a word about Android again, I will shoot a Surface Pro 3 and Lumia 930 with a .50 caliber rifle AND a C4 seeing a Windows 8 Logo blowing up.

23. Damo579

Posts: 264; Member since: May 18, 2013

don't remind me......

8. Liveitup

Posts: 1798; Member since: Jan 07, 2014

This commercial is not bad at all but Microsoft has some really engaging WP commercials on YouTube the type that can potentially stop you from doing what you are doing and take notice. Do they ever make it to television, not a chance. At least they are getting their stuff together with new Surface ads. When it comes to WP they clearly suck major, great product, terrible execution.

3. Settings

Posts: 2943; Member since: Jul 02, 2014

That dude is HOT!

5. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

What you a male or a female...?

10. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Does it matter? It's 2014 - questions like this should die.

14. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

I heard "its 2014,, trolls like you should die"... Isn't that what you meant?

21. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

"Does it matter? It's 2014 - questions like this should die." The fact that now is 2014 doesn't mean that all around is only homosexuals and bisexuals. He just asked the question so what's the problem?

17. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Welcome to the 21st century buddy, or should I say troll, or should I actually say pest?

24. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

he's simply asking what's wrong with the question ?

4. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Father: It's not time to make a change, Just sit down, take it slowly. You're still young, that's your fault, There's so much you have to go through. Find a girl, settle down, if you want you can marry. Look at me, I am old, but I'm happy. Son: All the times that I cried, keeping all the things I knew inside, It's hard, but it's harder to ignore it. If they were right, I'd agree, but it's them you know not me. Now there's a way and I know that I have to go away. I know I have to go.

11. sriuslywtf

Posts: 297; Member since: Jul 09, 2013

Dude.. That's so random

12. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Lol your username fits your response +1.

6. gazmatic

Posts: 807; Member since: Sep 06, 2012

Why would Microsoft market this phone? A few guesses 1. An advertising company chose it because of the camera 2. To advertise the rollout of the new OS wp8.1 3. Maybe something more sinister, it isn't eol because there isn't a successor. Either it will have little traffic. Microsoft sucks at advertising its products. It let them speak on merit alone. Microsoft should stop this appleesque strategy. They don't have such a dedicated fan base. They should try to undercut Android everyway possible. Features, stability, price and performance. One can argue that they are equal or greater in some regards but price is still a factor I'm afraid Microsoft cannot demand $600+ for a flagship... It has to be able to cure cancer first

7. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

"They should try to undercut Android everyway possible. Features, stability, price and performance." That would be competition. Microsoft doesn't do that anymore. Today's Microsoft is nothing more than a moribund monopoly that lies, cheats, and steals for a living.

9. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Thats Google not MS. So insecure you feel the need with your other friends to bash every MS article.

13. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

The reality is that you are a Microsoft apologist.

16. Zylam

Posts: 1813; Member since: Oct 20, 2010

The difference is MS screw over their own more than any other brand. -Bought a Mozart when 7 came out, was super excited. -MS Promised the mango update 3 months from launch, took 8 months to deliver -Despite owning a Windows Phone, never got the official Mango, had to rom it. -Bought a Titan for that insane screen, MS screws over second generation WP owners by requiring you to get a new phone for 8, 7.8 is just joke of an update. -Bought a Lumia 1020 for 8, love the hardware to bits but promised insane update at the end of June and Early July... its the 15th and no word of any release. I have gotten every generation of Windows Phone so far, and I have yet to be given an update on time or be given everything that was promised. I love Windows but in reality MS is the worst company out of the big 3, the others don't treat their own like crap.

18. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Google don't even promise updates to the phones running their OS for 2 years. At least MS does it, for THREE YEARS. And I have to agree with you. The official WP8.1 update should have been out by now. But again its a BIG update and it would take some time to iron out the bugs.

19. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Technically the 8.1 update is nearly finished, it will now be up to your carrier to have it. Considering the 8.1 is on the 635, they have delivered on a july promise. imo that is.

15. Zylam

Posts: 1813; Member since: Oct 20, 2010

For frak's sake MS, release the 8.1 update already. Trolling everyone with a Lumia 1020 with an add with it running 8.1? Yea yea developer preview, want the actual update.

20. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Impatient? I have been waiting less time for my 8.1 update than my kitkat update.

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