New Microsoft Surface RT ad has Siri asking "Am I still pretty?"

New Microsoft Surface RT ad has Siri asking
An ad that is in rotation during some NFL games on Sunday, shows a re-match between the Microsoft Surface RT and the Apple iPad 4. "Oh no, here we go again,"cries Siri and right off the bat, the iPad's lack of a kick stand means that the Apple produced slate needs a hand to stand up. Flash drive? The Microsoft Surface RT has a USB port while the iPad does not.

That Siri is a real kidder. "Oh, snap!," she cries seeing the Microsoft Touch Cover that docks to the Surface RT and becomes a touch style QWERTY keyboard. And while Siri worries that things are going to end badly for her, well, she's right. The 32GB Apple iPad 4 is priced at $599 vs. $349 for the 32GB Microsoft Surface RT.

If you missed the spot, or didn't catch any of the NFL action on Sunday, click on the video below.



source: Microsoft

Related phones

iPad 4
  • Display 9.7" 2048 x 1536 pixels
  • Camera 5 MP / 1.2 MP front
  • Processor Apple A6X, Dual-core, 1400 MHz
  • Storage 128 GB
Surface RT
  • Display 10.6" 1366 x 768 pixels
  • Camera 1 megapixel
  • Processor NVIDIA Tegra 3 T30, Quad-core, 1300 MHz
  • Storage 32 GB

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35 Comments

1. Fruitpoop

Posts: 34; Member since: Dec 27, 2012

Most of these problems can be fixed with a case

3. Commentator

Posts: 3722; Member since: Aug 16, 2011

Apple should put that in their company crest.

17. -box-

Posts: 3991; Member since: Jan 04, 2012

Perfectly said. For those who don't get it: Iph4 reception? Case. IDevice fragility? Case. Awkward onscreen keyboard? Case. Dislike the feeling of cold lifeless metal and hard edges and sharp corners? Case. Thin device that's naturally slippery? Case. Can't tell own device from others' because of built-in forced anonymity? Case. Battery life? Case. Habitate in or visit a semi-humid area? Case. Can't stand the apple logo? Case. Oh wait, no, almost all have those ridiculous cutouts which negate moisture protection.

25. pookiewood

Posts: 631; Member since: Mar 05, 2012

Rectangular device that is flat? Case. Rounded corners on a Samsung Android Phone? Case. Use pinch to zoom? Case.

28. clevername

Posts: 1436; Member since: Jul 11, 2008

To be perfectly fair, most of those criticisms can be said about all phones, regardless of OS.

2. Eonnaydra

Posts: 217; Member since: Oct 23, 2012

Instead of trolling Apple,MS should speed-up their work if they wanna do something in the mobile industry.

4. cdgm2509

Posts: 30; Member since: Mar 29, 2013

they should focus in not screwing up Nokia

5. amiaq

Posts: 509; Member since: Jun 30, 2012

yes, you're still the bitch!!

6. dragonisinogard

Posts: 34; Member since: Jun 17, 2013

I find it funny that they are comparing a PC Tablet which has almost a full computer OS to a Tablet with a Mobile OS, what's next Microsoft comparing a desktop pc to a iPhone?

7. a_merryman

Posts: 749; Member since: Dec 14, 2011

Considering they are both the same form factor...it is a fair comparison. A tablet compared to another tablet isn't ridiculous like comparing what a desktop pc can do to a phone.

8. Commentator

Posts: 3722; Member since: Aug 16, 2011

Almost a full computer OS? It runs MS Office and has a USB port and that's pretty much it. Sure those are big to some people, but the iPad has advantages in more "mainstream" areas such as form factor, screen resolution and app selection. It's a fair comparison.

9. JewBakaUCFG

Posts: 176; Member since: Sep 25, 2012

This is essentially the point of the commercial. They are making a point of how limited the iPd is in comparison to the near full PC experience of an RT Tablet.

10. JewBakaUCFG

Posts: 176; Member since: Sep 25, 2012

Which is not to say that the iPad isn't better than what the commercial makes it out to be. But if they Talked up their competitor, how would they make money?

15. GeekyGene

Posts: 88; Member since: Aug 25, 2013

Yes. The near full experience of a PC. You know, if you couldn't install any applications on your PC besides what came with Windows. Can we still count on one hand how many RT apps there are? I suppose if you use Office a lot its fair. But Siri should just ask RT about that $900 million write off, and make it cry. Sorry RT, nobody loves you. Not even your daddy.

16. Commentator

Posts: 3722; Member since: Aug 16, 2011

Well, according to Wikipedia (and therefore someone else) there are 115,000 apps on the Windows Store. Watch out Android and iOS, you 'only' outnumber Windows RT by about 1 million apps!

20. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Windows Store surpassed 150,000 awhile ago.. I'm not so sure if they passed 175,000 yet.

23. marbovo

Posts: 658; Member since: May 16, 2013

And how many of them are tablet optimized? The ipad have an experience a lot of time closer to a PC than a windows RT

27. nlbates66

Posts: 328; Member since: Aug 15, 2012

exactly what kind of device could count as closer to a pc when it has no USB port or support for standard printers?

11. 14545

Posts: 1835; Member since: Nov 22, 2011

You realize this commercial is for RT, not x86/64? So I would say semi equal playing field.

22. suavemezie

Posts: 91; Member since: Jun 21, 2012

You don't know what you're saying. they are comparing it with RT, which is almost the same as mobile OS

26. pookiewood

Posts: 631; Member since: Mar 05, 2012

It what they should've done all along! Pricing and comparison. They are comparing the stripped down geared towards apps version of Windows to the iPad. They are finally getting it right actually.

12. darkkjedii

Posts: 30786; Member since: Feb 05, 2011

MS stop attacking Siri, it's on the most popular and best selling line of tablets. Your desperation is showing, the RT is a good tablet that's basically a consumer failure. The iPad pretty much rules the game at this point. And yes Siri is still pretty.

13. Commentator

Posts: 3722; Member since: Aug 16, 2011

I think it's kind of ironic that Siri ends the commercial with "this isn't going to end well for me" yet Microsoft's the one that took a $900,000,000 loss on the Surface.

14. darkkjedii

Posts: 30786; Member since: Feb 05, 2011

Lol exactly. That's part of why the ad reeks of desperation +1

18. -box-

Posts: 3991; Member since: Jan 04, 2012

So the RT is like the Zune: best at what it is (media player or non-full-computer tablet, respectively), but commercially outsold by one of the worst of the same genre. From this we know that most people are foolish who will buy what they think others are buying because if others are buying or, it must be the best (which is commonly the exception, not the rule, e.g. Camry and Accord vs. Mazda6, Samsung TVs vs Sharp's AQUOS, Mercedes, audi, and BMW vs Jaguar, Kleenex vs Scott tissues, Axe vs. Tag, Budweiser and Miller vs. microbrews, etc., etc.

19. Commentator

Posts: 3722; Member since: Aug 16, 2011

Welcome to democracy.

21. a_merryman

Posts: 749; Member since: Dec 14, 2011

Not really democracy, capitalism.

29. Commentator

Posts: 3722; Member since: Aug 16, 2011

Everything he listed involves consumer choice of one brand over another. Sure, choice based on persuasion, but what have democratic elections been throughout history if not choice based on persuasion?

30. a_merryman

Posts: 749; Member since: Dec 14, 2011

Ihttp://www.merriam-webster.com/dictionary/democracy Democracy is a form of governing. Capitalism is an economic model that typically results in giving consumers choices, just because youre making a choice about something doesn't mean its democracy.

24. volcano

Posts: 348; Member since: Jan 25, 2013

functionality vs a logo

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