Netflix now allows iOS users to subscribe to the service "in-app"

An update to the iOS version of the Netflix app now makes it easier for iPhone and iPad users to become participants in the latest American sporting activity: binge watching television series. With the update, iOS users can now subscribe to Netflix from inside the app. Thankfully, Netflix decided that it would rather take a cut in its profit margin to pay Apple the 30% it charges for subscriptions purchased in-app. Spotify, for example, hikes the rate it charges those who sign up for its premium service in-app. It either does that, or like Netflix, accepts a lower profit margin.

Netflix is promoting the new update with an ad starring two of the inmates from Orange is the New Black, and Siri. The tag line at the end of the video (which we embedded at the bottom of this story) says "Netflix. Subscribe Now on your iPhone or iPad."

If you need to catch up on last year's episodes of your favorite shows before the new season starts, Netflix just might be the app that can do it for you. And don't forget that next year, Netflix will be the only place to catch Full House sequel Fuller House!

source: Netflix via RedmondPie



1. gaming64 unregistered

Apple is one step ahead in applications. Look at the roster of games they have! One reason why I still have an iPhone 5!

3. vincelongman

Posts: 5817; Member since: Feb 10, 2013

Google really should start putting more effort into the Play Store e.g. some ideas 1. Daily/weekly deals, like Steam/PC game sellers 2. redemption codes for apps, so third parties (Humble Bundle and Amazon) can sell official Play Store apps instead of APKs 3. exclusivity/time exclusivity deals, like MS/Sony console games 4. bundles/packages, like Steam/Humble Bundle/Apple's AppStore

5. ThePython

Posts: 902; Member since: May 08, 2013

^This^ Right now it's just kinda there expecting people to buy stuff.

6. gaming64 unregistered

App Store already has 1, 3, and 4. Play Store is lagging behind. They have to like refine it a lil bit.

9. vincelongman

Posts: 5817; Member since: Feb 10, 2013

I believe App Store also has 2 as well I remember getting a code for Deus Ex: The Fall from a giveaway and redeeming The Play Store does actually have 1 as well, but it's limited by region and its no where near as good as Steam/PC game sellers' daily/weekly deals

12. xondk

Posts: 1904; Member since: Mar 25, 2014

Hrm, I would say this isn't a step forward though rather a step back, because I am almost 100% sure it is apple forcing them to do it like this in order to get netflix to be 'better' on Apple devices. Or maybe Apple threatened them with removal if they didn't give them a cut of the subscription, which is what they now get when people apply like that, and it wouldn't surprise me one bit, if it won't work with subscriptions that are direct to netflix...

2. monoke

Posts: 1206; Member since: Mar 14, 2015

I still don't get why Netflix doesn't allow 1080p streaming on android as oppose to iPhone 6+. Is it a contractual thing?

4. Ninetysix

Posts: 2966; Member since: Oct 08, 2012

Netflix and chill?

8. jroc74

Posts: 6023; Member since: Dec 30, 2010

edit. nevermind read it wrong.

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