Netflix expects Apple's TV shows to stream via iTunes, now considers it a major competitor

Netflix expects Apple's TV shows to stream via iTunes, now considers it a major competitor
Netflix just reported a stellar fourth quarter with more than $3 billion in revenue, yet it is now considering Apple amongst its direct competitors. Wait, what? Yes, the streaming giant took to investors to list both Apple and Amazon as forces to potentially reckon with in the world of streaming entertainment and original content:

Apple has taken note of the cordcutting trend, and the runaway success that Netflix, HBO, Hulu and other streamers that produce original content have become, and is said to be producing no less than ten new shows and other original content this year. With an installed base of more than a billion potential viewers who are used to paying for media through iTunes, Apple could immediately become the next big thing on the trendy "what to watch" block.

Unlike Netflix, however, whose stratospheric rise is fueled by copious amounts of debt (so far $20 billion and counting), Apple will apparently take a more measured approach, earmarking "just" a billion for testing the original content streaming waters. That's not to say that the team from Cupertino is not ambitious, though - Eddy Cue is on record saying that they want to acquire or produce shows on the level of Game of Thrones, and, knowing Apple's money, they could very well do so. For comparison, HBO spent two billion on original programming last year, and Apple could easily double or triple the amount invested if the shoe fits.

Still, Netflix is way ahead with $6 billion spent on own shows and content last year, though there is a lot of fluff in it, while Apple usually takes a more targeted approach when it comes to quality, regardless of what one might think about shows like Planet of the Apps. On the other hand, subscribing to Netflix or HBO Go via the App Store nets Apple 15% each time, so it has to be careful not to antagonize those streamers too much, now that its revenue from various digital services is skyrocketing, compared to hardware sales. Apple recently poached two execs from Sony Entertainment, too, so it finally seems bent on building a proper media empire, and Netflix is taking note.

source: Netflix (PDF)



1. Poptart2828

Posts: 426; Member since: Jan 23, 2018

How is this going to work? My TV is android

3. sgodsell

Posts: 7451; Member since: Mar 16, 2013

Use Netflix, Hulu, or HBO. Not to mention all the others are supported for Android as well. Besides Apple still has to get going on this. If Apple only targets it's platforms. Then it won't be the success that it's Apple fans think it will be. For that matter Apple put their music app on Google Play store. Why? Because no matter how big PhoneArena or other sites try to pump up Apple. Android and its install base is much bigger than Apples. So not to worry.

4. ebilcake

Posts: 1231; Member since: Jul 16, 2016

lol, Apple won't do that.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.