Nearly 80% of the iOS App Store is made of "zombie apps"

Nearly 80% of the iOS App Store is made of
For the most part, we only tend to focus on the total number of apps available on a platform, and specifically hone in on the top apps and the new hotness that is added all the time. There are tons and tons of apps that we never really think about or see, and a new report from Adjust is shedding some light on the huge amounts of so-called "zombie apps" in the iOS App Store.

"Zombie app" is a term coined by Adjust, the company behind the data, and is defined as an app that doesn't get shown "in any position on one of the 39,171 App Store top lists on at least two out of three days over the evaluation period of one month." The idea is that if an app isn't on one of the lists, it won't attract much in terms of downloads, because users would have to actively search for and find the app in the first place. Adjust found that in June 2014, 79.6% of all apps in the App Store met that definition. That's 953,387 apps out of the 1,197,087 considered to be "zombie apps". 

Even worse, this trend is going the wrong way. In June of 2013, Adjust had found that about 70% of apps met the criteria to be considered a zombie; and, the number was around 75% as of December 2013. Discovery has always been a problem in all mobile app stores, and when there are over 1 million apps and 60,000 new apps added every day, the problem needs some innovative solutions. 

source: Adjust via Mashable



1. Ninetysix

Posts: 2964; Member since: Oct 08, 2012

I'm curious what the numbers are for the other app stores out there :) App Store / Play store will have mostly everything that you're looking for anyways and then some. I usually go by the # of downoads, reviews, rating when picking an app.

4. gutuebogdan

Posts: 29; Member since: Oct 16, 2013

I don't believe it's a big difference between them

15. networkdood

Posts: 6330; Member since: Mar 31, 2010

The problem is that APPLE loves to brag about its app store - well, they can stop bragging about it as the "cat is out of the bag" now...

57. hassan.alhakim21

Posts: 2; Member since: Oct 23, 2013

I`m android user but in my opinion app store look much more better than play store,I see app store have a lot of powerfull apps and didn`t see it on my play store so some times in my mind thinking about transfer to Apple devices. Finally im sorry for my english it is not my language :)

19. networkdood

Posts: 6330; Member since: Mar 31, 2010

I do the same when looking for an app - but, you need to review the reviews for some of those people are clueless on there when they give an app a bad rating....

27. engineer-1701d unregistered

i have to say this, 80% just like the people who use them lol haha.I have had this iPhone 5s for 2 days in oven taken 3 pictures and open in one website and open the weather I see no reason why this is a good song Its terrible in all aspects you cannot type on it practically unless its in landscape mode it's too small

2. Neo_Huang

Posts: 1067; Member since: Dec 06, 2013

You can stop bragging about your App Store now.

7. Vexify

Posts: 570; Member since: Jun 16, 2014

And we can start bragging about ours? Lol. I can't stand the play store compared to the App Store.

10. fzacek

Posts: 2486; Member since: Jan 26, 2014

What's wrong with the Google Play Store?

11. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

In every app store most of the apps are junk.

14. networkdood

Posts: 6330; Member since: Mar 31, 2010

Google Play store has tons of customization apps and apps for rooted devices - and if something is not good, I delete it and move on - no biggie, right?

21. timepilot84

Posts: 113; Member since: Aug 16, 2012

Or return it for an instant refund. Your move, Apple.

51. Leo_MC

Posts: 7432; Member since: Dec 02, 2011

The same goes for App Store apps: if something is not good, delete and move on.

18. Vexify

Posts: 570; Member since: Jun 16, 2014

What's not wrong with it?

24. Deadeye37

Posts: 300; Member since: Jan 25, 2011

nothing. Anyone else want to try blanket answers or answering questions with questions?

25. Vexify

Posts: 570; Member since: Jun 16, 2014

Thats all this sites users do now a days lol.

3. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

And then some iFans boast about their 1 millions apps and make fun of WPs low app count. QUALITY matters, not quantity. The same goes for fandroids also.

9. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Yeah, WP and W8 suck in both quantity and quality especially W8. Crappy apps began to show way sooner than in iOS or Android.

26. Liveitup

Posts: 1798; Member since: Jan 07, 2014

Put your money where your words are, tell us what major apps are missing in quality and quantity, we will tell you what is there. All I read is someone saying something sucks but declines to tell us how.WP has an overwhelming majority I the most used apps so enlighten us or shut it.

28. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Twitter, YouTube (which is missing), Facebook, apps for banking and music streaming apps.

32. boblight

Posts: 84; Member since: Jul 28, 2012

Twitter is avaliable (official and third-party). Youtube IS missing. Microsoft did create one good one back then but Google said they were infringing on their API terms and condition. Now it just became a wrapper. But there are GOOD third party youtube apps (i.e Metrotube, myTube). Facebook official app sucks. But they have updated their Facebook Beta app, and it is almost on par with those on iOS and Android. Banking I am not sure as I dont use those, but yeah. From what I heard there are a lack of it, Music apps are kind of missing too. Spotify is available, but the app is still crap.

48. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

The Facebook app sucks. I'll agree on that one, and YouTube isn't really Microsoft's fault. But the Twitter app is really good. And in terms of bank apps, most of the banks in my country have their apps on WP. I don't know about the US.

54. -box-

Posts: 3991; Member since: Jan 04, 2012

I'd rather use MetroTube than official YouTube app anyway, or, even better, the full website on my phone (which is what I usually do the rare times I use YouTube).

31. willard12 unregistered

Name a bank, any bank.

34. AliNSiddiqui

Posts: 382; Member since: Sep 19, 2012


47. NokiaFTW

Posts: 2072; Member since: Oct 24, 2012

Please tell me about the "crappy apps" you've seen in the store on the WP you have used or are using.

12. nasznjoka

Posts: 418; Member since: Oct 05, 2012

You and your WP crup! Wp's rate gotta be like 5% of the store WHY? BECAUSE there's no APPS! Hence Microsoft she3ps gotta be looking even in the terms and condition links for more apps! new sh33ps in town

13. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

I hate that when WP fans think that having few apps means that they are better.

20. nasznjoka

Posts: 418; Member since: Oct 05, 2012

No they use that just as an execuse, but they wish they had more alternatives and that really hurts(them)!!

38. Penny

Posts: 1851; Member since: Feb 04, 2011

No, WP fans are content with the ones they do have, because they like what the platform has to offer more. It is the OTHER platforms' fans that deem themselves better by having more apps.

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