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NPD: iPad mini to be in short supply initially, display yield rates to blame

NPD: iPad mini to be in short supply initially, display yield rates to blame
Now that the iPad mini is finally official, all that is left is for Apple to make its new device available for purchase. That is going to happen on October 26, when pre-orders for the tablet will go live online. Then a few days later – on November 2, the first iPad mini batches will start leaving Apple's warehouse. And in case you want one really badly, perhaps it might be a good idea to order as soon as you are able to.

That's because the iPad mini might be in short supply, at least initially, due to issues with the companies supplying its components. In particular, there will be two companies handling the assembly process – Foxconn and Pegatron. The former will be provided with screen panels by LG Display, while the latter will be getting them from AUO. However, AUO is currently producing less 7.9-inch iPad mini screens than are needed. In September, it provided Pegatron with only 100,000 panels, with plans for their production to reach 400,000 units in October, 800,000 units November and 1 million in December. LG Display, on the other hand, managed to deliver 300,000 panels last month, and plans to ship 1 million in October, 2.5 million in November, and 3 million in December.

The reason for Apple to involve another company, namely AUO, in the iPad mini manufacturing process is that it is distancing itself from Samsung as a component supplier. At first, all screens for the iPad were made by Samsung as it was the only manufacturer capable of meeting the demand, but with all the court battles both Apple and Samsung went through, the relations between them are starting to cool down.

Still, that is no guarantee that the iPad mini will go out of stock as fast as we expect it to, but let this just be a heads-up for all planning on getting one. Speaking of which, is anyone interested in buying an iPad mini already? Let us know down in the comments!

source: NPD DisplaySearch via eWeek

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posted on 24 Oct 2012, 09:05 2

1. someones4 (Posts: 625; Member since: 16 Sep 2012)

lg can't deliver? surprising... only samsung have the capacity to produce at such a large scale.. if the mini ipad is that in demand.
i'm a greedy person. iproducts will not be able to satisfy me.

but if the iphone5 came out last two years, i'll be a fanboy right now.

posted on 24 Oct 2012, 15:47 1

8. PhenomFaz (Posts: 1236; Member since: 26 Sep 2012)

Oh Apple is just at it again, its hoarding goods, keeping surplus stocks in warehouses to create a false illusion of shortage so that they can sell it at higher rates to their Apple fans...and moreover Apple's doing a big service to the community known as Black Market!

And if the shortage is genuine Apple, then that's what happens when you actually go around suing your suppliers...moronic Apple!

posted on 24 Oct 2012, 19:47

10. someones4 (Posts: 625; Member since: 16 Sep 2012)

oh...never thought of that... now, they are some sort of cartel?

posted on 24 Oct 2012, 09:33 6

2. android_hitman (unregistered)

do you really believe this bull....it??? this is pure apple marketing stuff in order to pressure the apple customers to buy faster and more than 1 unit..


posted on 24 Oct 2012, 09:44 3

3. ddeath (Posts: 169; Member since: 14 Apr 2012)

A 7.9" display with low 1024x768 resolution has yield problems? You got to be kidding me. Probably marketing bulls**t like what hitman said.

posted on 24 Oct 2012, 10:53

4. jimjam (unregistered)

What time do these usually go up on sale?

posted on 24 Oct 2012, 11:23 1

5. jmoita2 (Posts: 930; Member since: 23 Dec 2011)

I call BS. Just Apple as ususal coming up with make believe excuses to keep prices artificially inflated on a sub-par product. Keep it up, Apple. I can only last so long...

posted on 24 Oct 2012, 14:02 1

6. RushFan2112 (Posts: 26; Member since: 16 Jun 2011)

They're trying to capture a bunch of pre-orders before the Google accouncement 3 days later.

posted on 24 Oct 2012, 14:46

7. jimjam (unregistered)

would make sense if it was actually apple saying this!

posted on 24 Oct 2012, 17:52

9. jjjsong (Posts: 75; Member since: 27 Dec 2011)

How is the screen yield the one to blame here?
It's just another low ppi LCD panel.

posted on 24 Oct 2012, 22:17

11. rusticguy (Posts: 2828; Member since: 11 Aug 2012)

This seems like a replay of Iphone episode.
No wonder market share falls for them and will fall further.

posted on 24 Oct 2012, 23:22

12. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)

why not use japan display or sharp display? why korean?

posted on 25 Oct 2012, 00:47

13. ddeath (Posts: 169; Member since: 14 Apr 2012)

Because it is probably cheaper due to exchange rates and they want to maximize profits. And Koreans do make rather good displays.

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