Motorola shows their XOOM during the Super Bowl

Motorola shows their XOOM during the Super Bowl
As you may recall, we've seen a few advertisement teases featuring the Motorola XOOM of the past few weeks, with the last one saying 2011 looks a lot like 1984. If you happened to watch the Super Bowl tonight (or even if you didn't) there was the newest Motorola XOOM commercial that aired. It starts off by showing a guy in a dress shirt, tie and sweater waiting for a train, but everyone else around him is wearing the same white clothes and have the white (Apple) earbuds in their ears. He uses the XOOM to flip through something that looks like an eBook with 1984 in the title, then later uses the (unnamed) GPS program to find the local florist.  After acquiring the flowers, he sits at his work desk and takes a picture of them with the XOOM and uses a program on it to create a little animation. The girl he likes from the office sees it and pulls the white earbuds out of her ears. As they smile at each other, the XOOM shows "The tablet to create a better world."

So is the XOOM the tablet to create a better world? Motorola hopes so, as they have a lot riding on it, with competition from the Samsung Galaxy Tab and Apple iPad.
source: YouTube

Related phones

  • Display 10.1" 1280 x 800 pixels
  • Camera 5 MP / 2 MP front
  • Processor NVIDIA Tegra 2, Dual-core, 1000 MHz
  • Storage 32 GB + microSDHC



1. dvader unregistered

in the last line..Motorola iPad?? eh..

2. 530gemini

Posts: 2198; Member since: Sep 09, 2010

Nice try Moto. Copying someone else's idea does not really give an impression that you're making a better world. You don't even have your own os to power your tablet, lol.

3. darkstar

Posts: 3; Member since: Oct 15, 2009

Hey, they gotta use what works.. why not? Using what people want/expect from a current device is not a bad thing. There are in fact improvements: user replaceable battery, SD card, USB port.

4. E.N.

Posts: 2610; Member since: Jan 25, 2009

I really like this ad

5. sniperace

Posts: 95; Member since: Aug 20, 2009

Unless you want your pad to be the next pre you better do better on your ads that was just sad.

6. android_hitman unregistered

they couldn't use real sheeps in the ad :) that's why they used white dressed people with white earbuds :))) very good ad.

7. doubler86

Posts: 320; Member since: Jan 26, 2011

Nice try Moto? Really? Umm Slate Computers were around a lot before iPad genius. So Apple is the one that improved an existing technology first. Android is the best OS out right now for phones and you don't need to jailbreak it to get good apps. The best apps are free. Google Books is the ebook reading program in the commercial. Already has over 3 million free books. Google is also smarter not being exclusive with their apps and allowing the iPad to use it as well. Draw people in with one app then they'll buy the better tablets later. And considering everything the iPad 2 is potentially coming out with is already being released this year and next year for Android tablets, who would want outdated technology like that anyway.

8. JeffdaBeat unregistered

It pay be true that tablets have been out for quite some time, but I'm sorry their tab looks an awful lot like an iPad with the Motorola name on it. In style and presentation. Whether Android is the best OS out there can be debated...but that ad pretty much said, "Hey, can't get an iPad? Here is something just like it!" And I have to agree with sniperace. I wouldn't purchase a Tab from anyone else but Apple right now. Again, when you put manufacturers in charge up updating the OS when the manufacturer's priority is to sell as many of the newest thing out there, you're fucked. What if Motorola comes out with a new new tab and forget mine exists (SE Xperia anyone?). Either I need to be a nerd and find a way to update it or nothing happens... At least Apple pushes updates to old phones frequently and only stops making their updates fully compatible when you are generally ready for a new product.

9. testman22

Posts: 339; Member since: Nov 03, 2009

here is something just like it? the xoom has 2 cameras, 4 times the RAM, flash player capable, dual core processor, better resolution, removable 32 GB card and hdmi/usb support. This thing couldn't be any more different than the ipad. Design wise it looks completely different as well. In fact, motorola designed it to be used primarily in landscape mode whereas the ipad is meant for portrait mode. I get your point about manufacturers carrying the power to update- but in a hardware sense motorola blew apple out of the water

10. doubler86

Posts: 320; Member since: Jan 26, 2011

Yes I thought it was obvious that it was nothing like the iPad, I didn't realize I needed to explain it that part. As for manufacturers go, Motorola is really good at keeping things up to date and even if it wasn't you don't need to be a nerd to get how to update it yourself, when something is open source like an android is there are downloads and forums from developers that show you step by step how to do it. So it just turns out to be reading and doing a few clicks, and then you're done. Not to mention the updates are far more often and you actually have options. Then again that's why android is the better OS and it's not really debatable, simply because you can choose and customize. With Apple you're stuck having the same thing everyone else has. Far too limited and the reason why they are falling behind as a manufactures now that Google and their manufactures are developing hardware and software much quicker than they are. As well since Apple now makes almost non of their own products and they outsource almost everything that whole "one manufacturing, one OS" thing really doesn't help Apple like it use to in credibility. Thats why you get bad designs the like iPhone 4 antenna.

11. testman22

Posts: 339; Member since: Nov 03, 2009

i thought it was obvious i was replying to jeffdabeat. didn't realize I needed to explain that

12. InspectorGadget80 unregistered

I MISS it can someone please tell me was it during the 1st half or second half of the game cause I recorded the hole game.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.