Obviously, that "kind of" is the main issue to tackle here. The thing is that Motorola began the soak test for Android 5.0 on the 2014 Moto X earlier today. That doesn't count, but it seems as though some users who weren't signed up for Motorola's beta program are also getting the update. And, the OTA file for the soak test has been posted, so anyone with an unrooted new Moto X can get Android 5.0 on their device. Right now, the update is only for the "Pure Edition" unlocked version of the new Moto X.
We'd assume that it was simply a mistake that Lollipop went out to those who weren't signed up for the soak test, though. Motorola may not be a Google company anymore, but the flagship Nexus is always the first device to run the newest version of Android. The Moto X may have beaten the Nexus 4 last year, but the Nexus 5 was still the first phone to run KitKat. The Nexus 6 is expected to be released on November 12th, so we'd assume Motorola is aiming to have the Android 5.0 update out for the new Moto X around then.
Of course, Motorola might have wider plans. The post has already been pulled, but Motorola also jumped the gun by putting up the Android 5.0 release notes for the 2014 Moto G as well.