Motorola targets the US for future growth after Latin America success

Motorola targets the US for future growth after Latin America success
Motorola has set its sights on international growth going forward. In recent years, the Lenovo-owned brand has seen huge success in Latin American markets, with the company recently choosing to launch its all-new Moto E5 and Moto G6 devices in Brazil in order to capitalize on its popularity. Going forward, however, Motorola will be focusing on growth in other markets, not just Latin America.

Speaking in an interview with AndroidCentral, Motorola’s President Sergio Buniac revealed the company’s next focus will be the US. After all, Motorola, which is also one of the biggest brands in India, has grown to become the biggest unlocked smartphone vendor in the market, and its President believes it can continue to grow even bigger than this by imitating the strategy introduced in Latin America. There, Motorola has attained positions of either number one or two in up to seven countries, and the company’s overall growth last year reached 40%, an amazing achievement considering the market average of 2%. In addition, the brand has also increased its popularity in the upper mid-range segment, going from a market share of just 4% to a very respectable 30%. Nevertheless, Buniac noted that the company’s goals are always long-term investments and commitments, and that, going forward, Motorola will be focusing on more consistent software updates and better retail services.

In regards to how all of this will fit into the US market, Motorola will be working closely with its North American VP Rudi Kalil in the hope of reaching the top 3 position overall – the brand currently sits at number 5 – with future growth coming from the recent Moto G6 series and future Moto Z and X devices. He also stated that Moto Mods will not be going anywhere in the near future, while also hinting at large-screened Moto Z devices and a few "very exciting" announcements coming this year.

In Motorola’s current state, the brand is certainly on the right path, with 2017 growth reaching 50% in the US. Over the course of the next few years, however, consumers can expect a much more simplified product lineup that will increase focus on the most important models in each region.

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