Motorola CEO defends Moto X specs, touts "high-end performance"

Motorola CEO defends Moto X specs, touts
There has been a lot of chatter from the geek crowd about the Moto X spec sheet. Many think that the device is somehow lacking because (to boil down the argument) "the numbers aren't big enough". People see the numbers that go with the CPU and display, and decide that because those numbers aren't as high as other phones, the Moto X couldn't possibly be as good. We've already defended the Moto X, and now the Motorola CEO Dennis Woodside is doing the same.

In a new interview with AllThingsD, Woodside has reiterated that the Moto X wasn't designed to have a spec sheet to drool over, because the device isn't aimed at spec nerds, it's aimed at the average consumer. Because of that fact, Motorola "made some different choices from our competitors. [It was] thinking about the total user experience." He even went directly at one of the big arguing points of the device - the screen:
Woodside kept with the company line that the thinking behind the Moto X was to invest in improvements that users would actually notice, like the always-on voice, Active Display notification system, Moto Assist, etc. 

We know that a lot of you don't agree. But, having used the device, we fully understand the aims that Motorola had; and, we think the company has been successful in creating a device that meets those aims. It carries a premium price tag, because that's what companies do when they are marketing a device as a premium product with a premium experience. Now, it's just a matter of making that marketing successful. 

source: AllThingsD

Related phones

Moto X
  • Display 4.7" 720 x 1280 pixels
  • Camera 10 MP / 2 MP front
  • Processor Qualcomm Snapdragon S4 Pro, Dual-core, 1700 MHz
  • Storage 16 GB
  • Battery 2200 mAh(13h talk time)

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99 Comments

1. Shatter

Posts: 2036; Member since: May 29, 2013

"the device isn't aimed at spec nerds, it's aimed at the average consumer" So your like Apple and your going to overprice your device and hope people who don't know anything about specs buy it.

7. CX3NT3_713

Posts: 2363; Member since: Apr 18, 2011

Haha... he should redefine "highend specs" ... lol that phone is wack

21. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Funny, MotoCEO's name is Dennis 'Wood'side...and everyone was wondering where all those woods came from.

9. Shaznek

Posts: 43; Member since: Apr 18, 2013

Atleast apple devices have great specs,and a good camera.

11. PapaSmurf

Posts: 10457; Member since: May 14, 2012

And ecosystem. Can't forget that.

16. Red-Pain

Posts: 33; Member since: Mar 13, 2012

in case you forgot the Iphone 5 (their latest device) is inferior in terms of specs to this device. Iphone 5 vs Moto X 1136x640 vs 1280x720 an in-house modified dual-core processor (at 1.3 GHz) vs an in-house modified dual-core processor (which is clocked at a higher freq. 1.7 GHz) a tri-core PowerVR SGX543MP3 vs a quad-core Adreno 320 (which is according to the benchmarks is a lot better) I find it weird that after seeing this people still complain about it not being a high-end spec-ed device yet they call the iphone 5 which according to the above comparison is inferior to the Moto X, a high-end device I don't want to start a war here but if you are going to call the iphone 5 a high-end device then i guess the Moto X deserves this title too.

23. 14545

Posts: 1835; Member since: Nov 22, 2011

I, personally, haven't considered Apple devices high end since the iP4. Since then it seems like they have always lagged far behind the high end. This is also the reason I don't believe they are worth the money they ask either. Again, JMO.

24. neutralguy

Posts: 1152; Member since: Apr 30, 2012

Dnt forget that iphone 5 is 11 months older. High end means it is the top end of that platform. I cant see moto x above gs4 htc one.. People, just accept it. It's a mid range device. But I dont see the problem in it. Why argue if its high end or mid range.

43. jdoee100

Posts: 334; Member since: Jun 04, 2013

I agree with neutralguy, why are we still arguing about this? (whether it's high or mid range) Motorola should just say that, It may be a mid-range device or whatever, but it offers a premium experience with a premium price, end of story. Continuing to argue about this issue doesn't help Moto at all.

45. jdoee100

Posts: 334; Member since: Jun 04, 2013

Instead of keep denying that it's a mid-range device.

62. xpr3ss10n

Posts: 58; Member since: Dec 15, 2011

The argument exists because they will be charging a high end price. Its like me selling you a honda for the price of alecus. Hondas are great just not at a lexus.price

27. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

In case you missed it, the iPhone 5 came out almost a year ago, and this thing has similar specs. What's next, comparing the iPhone 4s to the HTC One?

40. gagdude

Posts: 33; Member since: Mar 18, 2013

well then. iphone 5 vs nexus 4 1136x640 display vs 1280x768 in-house modified dual-core processor (at 1.3 GHz) vs a quad-core processor (which is clocked at a higher freq. 1.5 GHz) a tri-core PowerVR SGX543MP3 vs a quad-core Adreno 320 (which is according to the benchmarks is a lot better) 1 gb RAM vs 2 gb RAM now is it fair?

80. Pedro0x

Posts: 271; Member since: Oct 19, 2012

Iphone 5 has higher ppi. Geekbench 1616 with only dual core at 1,3 GHz meanwhile nexus 4 has 2121 with quad core at 1,5 GHz. Nexus 4 wins in GPU power and in RAM department. So Iphone 5 has about 70-75% power of Nexus 4 and has 68% of battery of Nexus 4 meanwhile having almost double the on-screen time. I love HW, and that is why I hate WP because they offer no improvement in that way, but you can´t just compare HW. Just think about it, in 2010 android devices offered superior HW in comparison to IOS devices(Iphone 4 vs SGS1) but which one sold more, Iphone 4, because it offered way better premium experience. But today's Android devices match IOS devices in experience or even surpass it. Sure Moto X costs as much as SGS4 or HTC One but in return you get better experience and much better GPU performance (720p vs 1080p even though you can´t see any difference OEM are still putting it in their phones, I can not see any pixels on my brother's Nexus 4)

82. feres13

Posts: 307; Member since: Dec 23, 2011

Just sayin' the Nexus 4 has thermal throttling issues meaning when you play games after a few minutes the device will be hot and the framerates will go down, check anandtech's gpu benchmarks, it's only better when it's in a freezer. As for the screen it just looks dull to me and has only average viewing angles, it just looks pale. Olther specs you forgot about are the camera which is FAR (FAR FAR FAR) better on the iPhone and the Nexus 4's lack of LTE.

70. Kishin

Posts: 706; Member since: May 30, 2013

Remember is iphone5 is only 4"

81. TylerGrunter

Posts: 1544; Member since: Feb 16, 2012

How is that different with this phone? iphone 5 - 326 dpi, dual core swift, 8 Mpixels camera Moto X - 316 dpi, dual core krait with higher speed, better GPU, 10 Mpixels camera with better low light captures. I'm not defending the Moto X and its price here, but if you consider the specs alone it has higher specs than the iphone 5, so you can't defend Apple with that argument. In fact is like Moto is trying to become Apple and convince people that specs don't count.

96. Kishin

Posts: 706; Member since: May 30, 2013

Kinda true, but they cant become apple because apple is beautiful in couple ways and the moto X is 2 overprice for its looks and specks. yes specks matter.

15. jdoee100

Posts: 334; Member since: Jun 04, 2013

"....it's aimed at the average consumer," well said. It's an average product for the average consumer. Now, even Moto CEO thinks it's average, they just haven't realized it yet. Stop with name calling, "chatter from the geek crowd," not professional at all.

34. TheLolGuy

Posts: 483; Member since: Mar 05, 2013

I wouldn't worry too much about it not being quad-core. Benchmarks just show off it's ceiling performance which will pretty much never be reached by any app except super-optimized AAA games which don't exist for Android yet. The typical developer scene of whom all make apps for the Play Store don't make their apps work for quad-core devices. They need to make sure it works on a range of hardware and older Android versions. Guess what -- none of them have quad-cores! Parallel programming is also hard enough that the average developer (read: 95%) won't be able to do it without massive bugs. Only the best developers and most important and big apps will have multiple versions for the apps written so that it can maximize use of quad-cores, but that is a marginal number of apps at best. Now for the screen, it's a toss up. The lower resolution does allow the GPU to focus more power and less pixels so you can get a smoother UI experience. On the other hand, if you have super sharp eyes I guess it could be a bummer. On a 4.7" device however 720p is understandable in my case. Were it a 5.5" screen or more with 720p that would be disastrous in my opinion. All in all, maybe the hardware isn't the very best out there. However, because of the fact that dual core vs. quad core will never make a significant difference and that the GPU can work more fluidly with less pixels while maintaining 300+ ppi, the real world experience looks to be just as competitive as current flagship models if not better. Edit: Also, though this is speculation, I believe Moto's skins will have better optimization than ever before thanks to Google. I think the fact that Motorola made a custom processor for this is a hint to that.

36. akki20892

Posts: 3902; Member since: Feb 04, 2013

I guess in android high end phone means 1080p and quad-core, in ios iPhone 5, and in windows phone 720p or 768p and dual core. So I don't think moto x is high end, because android is capable of 1080p and quad core for high end phone.

44. TheLolGuy

Posts: 483; Member since: Mar 05, 2013

Well I never said the Moto X has the best available hardware, but I do think that it can deliver good performance that even tech fans can appreciate. The truth of the matter is that far too often those 2 other cores of quad-core SoCs will not be used and will be idle sipping power (a pretty teeny amount though) constantly. There is a reason why even with Haswells arrival, the i5-2500k which is a dual core processor is still a beast for gaming. There are some PC games that use 4 cores or more like Crysis or Battlefield 3, but those are rare exceptions and most certainly not the rule. There will be a time when tools will be advanced enough to help even inexperienced developers utilize the power of quad cores, but that time isn't now. Adding a second CPU core helped, 4 -can- help, but the benefits are diminishing. This is why Google is pushing Renderscript, because AMD's HSA initiative is a better direction to go rather than to keep adding cores.

47. Jimstar

Posts: 259; Member since: Oct 24, 2011

First of all, you should really know when to use "you're" instead of "your"... Second, it isn't overpriced. They invested money in that X8 system and we'll see it used on a bunch of devices going forward supporting a variety of CPUs. Oh and it isn't made in China which isn't optimal for pricing. Third, if YOU knew anything about specs, you'd know we've reached the point of diminishing returns when it comes to them and there's no need for them to get much bigger. Problem is alot of you just know how to read specs and then jump to a conclusion based on numbers, and in every industry in the world, time and time again that has been proven as a foolish way to come to a conclusion.

49. softfurryanus

Posts: 232; Member since: Jul 09, 2013

It isn't overpriced even remotely as much as an iPhone, it's actually absurd to compare the two. It costs $575 off contract and from a recent article here it supposedly costs $225 to build, (that probably isnt exact but it doesn't sound far off because it is made in the US keep that in mind) $350 in profit. The Samsung Galaxy S4 is $579 off contract, and costs $237 to build, $342 profit. The iPhone 5 on the other hand, costs about $200 to build and costs $649 off contract... $449 profit. I will say that other phones can offer more for the price, but the comparison is far off. I do consider myself a specs guy and this phone does look attractive. At the end of the day a phone that is personalized to my liking with close to stock android might be worth more to me than say, the S4 and its gazillion features that I'll find little use for and its top notch specs.

98. TruPatriot

Posts: 110; Member since: May 27, 2013

I predict this phone will be $100 or free by xmas

2. karim77

Posts: 70; Member since: Dec 10, 2012

Tell what you want but nobody believe it

3. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Mid-range phone at a high end price. Nice try Moto, but you're not fooling anyone.

6. akki20892

Posts: 3902; Member since: Feb 04, 2013

True said. Anyone can sell device high price if that device have great innovation.

29. CX3NT3_713

Posts: 2363; Member since: Apr 18, 2011

Lol this is one of those phones, that come free, when you open a new contract

4. Sauce unregistered

Ego inflicted fanboys: stop seeing in black&white and start looking from new and/or different PoV's.

* Some comments have been hidden, because they don't meet the discussions rules.

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