the device isn't aimed at spec nerds, it's aimed at the average consumer. Because of that fact, Motorola "made some different choices from our competitors. [It was] thinking about the total user experience." He even went directly at one of the big arguing points of the device - the screen:In a new interview with AllThingsD, Woodside has reiterated that the Moto X wasn't designed to have a spec sheet to drool over, because
Woodside kept with the company line that the thinking behind the Moto X was to invest in improvements that users would actually notice, like the always-on voice, Active Display notification system, Moto Assist, etc.
We know that a lot of you don't agree. But, having used the device, we fully understand the aims that Motorola had; and, we think the company has been successful in creating a device that meets those aims. It carries a premium price tag, because that's what companies do when they are marketing a device as a premium product with a premium experience. Now, it's just a matter of making that marketing successful.