Moto Maker gets an interactive print ad in Wired magazine

Moto Maker gets an interactive print ad in Wired magazine
Before the Moto X was launched, there was a report that claimed Google had authorized a $500 million marketing budget for Motorola, but we haven't really seen much come of that. There were the various "Lazy Phone" ads, and the Moto Maker TV spots didn't really start to play until AT&T's exclusivity on the customization software had ended. We're not sure how much of that budget is left, but a new print ad in Wired shows some creativity from Motorola.

The ad is an interactive one page spread designed with LEDs which allow you to actually change the color of the Moto X on the page. You can only change the back plate color, not the front or highlights, but it is an impressive and simple way to convey a major feature of the phone in a print ad. Unfortunately, the special ad isn't going to be in all of the copies of the January 2014 Wired magazine. If you want to check out the ad, you're going to have to either find your way to New York and Chicago, or have someone grab you one from one of those cities. 

source: The Verge

Related phones

Moto X
  • Display 4.7 inches
    1280 x 720 pixels
  • Camera 10 MP (Single camera)
    2 MP front
  • Hardware Qualcomm Snapdragon S4 Pro, 2GB RAM
  • Storage 16GB,
  • Battery 2200 mAh
  • OS Android 5.1 Lollipop



16. g2a5b0e unregistered

That's pretty amazing.

13. Honestcritic

Posts: 15; Member since: Nov 14, 2013

Proud owner of the moto x

7. DRavago

Posts: 15; Member since: Oct 11, 2013

They've always been "just another corporation" but Google is awesome connecting everything we do, make technology available to those who can barely afford these things, amazing job Google and Motorola

3. the_best

Posts: 139; Member since: Oct 14, 2012

Google is evil, just sayin.

4. a_merryman

Posts: 749; Member since: Dec 14, 2011

Yeah, with this latest youtube fiasco....along with quite a few other things this past year......I'm starting to hate google. They're becoming just another corporation :/

6. RussianLondoner

Posts: 9; Member since: Sep 26, 2013

what was the google's youtube fiasco this year, a_merryman?

12. timepilot84

Posts: 113; Member since: Aug 16, 2012

They're protecting copyright holder's rights by default. Yeah, it's a total disaster.

14. downphoenix

Posts: 3165; Member since: Jun 19, 2010

its not that, its that they disregard any fair use or derivative works that are protected via copyright law. So they are going around shutting down people's channels that do music covers or game reviews while some people still are up there uploading full movies and tv shows without any ads on them...

5. sprockkets

Posts: 1612; Member since: Jan 16, 2012

And MS and apple and the rest of the world isn't huh. Google has miles to go before it reaches MS' level of evil.

8. the_best

Posts: 139; Member since: Oct 14, 2012

MS and apple made computers aviable to the World, their sins is nothing compared to what they have given us, and keep doing so. Google however has done a great search Engine and mapping program. The rest is nothing but bought Products that were already finished. And after buying them they destroyd them, the obvious example being Youtube. Google is evil!

9. sprockkets

Posts: 1612; Member since: Jan 16, 2012

You have a very limited understanding of evil and what apple and MS have done in the past. Sad. And youtube was hemmorging millions of dollars before google got to them.

10. the_best

Posts: 139; Member since: Oct 14, 2012

And now Youtube is hemmorging hemorrhoids. censoring the largest video distributor in the World, they should be ashamed for the harm they do the World. And im not saying MS and apple isnt bad. but they are necessary. Google however, the World would be a better Place without them.

11. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Really? You rather have Google disappear than MS? Now we all know you are 12 years old. "And now Youtube is hemmorging hemorrhoids" Yep, 12.

18. the_best

Posts: 139; Member since: Oct 14, 2012

for the record, do you have any arguments or do you just want to hate? I have argument, but thats just for kids. am i right?

2. toiletcleaner

Posts: 224; Member since: Oct 10, 2012

+1 nice job Googlerola

15. JerryTime

Posts: 468; Member since: Nov 09, 2013

Haha, I love that. I'm gonna have to start using that. +1 to you sir.

1. Sniggly

Posts: 7305; Member since: Dec 05, 2009

That is supremely awesome. It's yet another little reminder that we live in a sci fi world.

17. dickwyn

Posts: 621; Member since: May 07, 2012

hmm, this works something like an e ink display

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless