New Moto X ads star comedian TJ Miller as your Lazy Phone

New Moto X ads star comedian TJ Miller as your Lazy Phone
We really hope that between the T-Mobile commercials starring SNL's Bill Hader, and now these new Moto X commercials starring TJ Miller that comedians are going to be finding their way into more mobile advertising, because it would certainly be more interesting than what we've been seeing. Motorola has released three new ads featuring TJ as your Lazy Phone in order to show off the big features of the Moto X. 

You may not know TJ if you're not a stand-up comedy fan, but he is a pretty funny guy when let off the chains. Unfortunately, the character of a Lazy Phone doesn't really give him much leeway. Still, they are pretty amusing in showing how much easier things can be when using the Moto X's Touchless Control, Active Display, and Quick Capture features. 

Of course, it's a bit of an exaggeration, but still amusing. What do you guys think?




source: Motorola (YouTube) 1, 2, & 3 via Motorola Blog

Related phones

Moto X
  • Display 4.7" 720 x 1280 pixels
  • Camera 10 MP / 2 MP front
  • Processor Qualcomm Snapdragon S4 Pro, Dual-core, 1700 MHz
  • Storage 16 GB
  • Battery 2200 mAh(13h talk time)

FEATURED VIDEO

16 Comments

1. AfterShock

Posts: 4146; Member since: Nov 02, 2012

Very disturbing.

4. james004

Posts: 486; Member since: May 15, 2013

very hilarious. Nokia and Motorola should compete for funnier ads. oh wait. Nokia doesnt make phones anymore.

2. pwnarena

Posts: 1129; Member since: Feb 15, 2013

those who agree with the idea peddled by these ads are 1000x lazier. why flip your hand when you can simply take pictures using a dedicated camera button. who says other smartphones can\'t get those features? those are mostly software-based. the more powerful smartphones on the market are even more capable in executing successive commands.

11. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Sure. You can get those software features on other phones. Good luck with your battery life though. Also, the twisting motion requires less dexterity and thought than the camera button, camera unlock, etc.

3. mottykels

Posts: 387; Member since: May 15, 2013

Poor moto X >.< PoorAdvertisemnt.

5. cj100570

Posts: 204; Member since: May 12, 2009

These are quite funny.

6. THE.DARK.KNIGHT

Posts: 269; Member since: Sep 09, 2013

This is clearly a jab at iPhone. Moto should have done some research. iPhones camera can be accessed by a quick swipe up from the lockscreen and no pass code has to be entered. Infact the view finder opens so fast that it could motos twist gesture in speed. And also, the best part is that only the pics you take with your iPhone at that moment are shown not the rest of the photos- to acces the rest, a pass code is required.

9. Reluctant_Human

Posts: 913; Member since: Jun 28, 2012

They are directed at all phones in general..

16. SupermanayrB

Posts: 1188; Member since: Mar 20, 2012

And also, the best part is that only the pics you take with your iPhone at that moment are shown not the rest of the photos- to acces the rest, a pass code is required. The X can do this also.

7. alltechinside

Posts: 248; Member since: Apr 21, 2013

While I do agree this ad is amusing, but I don\'t think this ad interests the average consumers. Average users don\'t even know about the touchless control or the active display and what Moto really should be doing is showing what their phone does compared to other competitors. Using a guy as a \"smartphone\" doesn\'t really show anything and people who aren\'t techsavvy won\'t even get the joke or what that guy (\"smartphone\") is trying to do... Samsung did it brilliantly with their ad by showing their phones \"features\" (nfc, huge screen, etc..) to those Apple fanboys lining up. IMO only geeks will understand and enjoy this ad but average users will be left confused. I don\'t think Motorola is using their money wisely that Google gave them...

12. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Of course, if you knew anything, you'd know that the features showcased in these ads are EXACTLY what differentiates the Moto X, and they are issues that plague average users.

15. SupermanayrB

Posts: 1188; Member since: Mar 20, 2012

It\'s also the job of the person selling the phone to advertise the features. That\'s what I do. I set the X on the counter & say \'Okay Google Now...\' & do the rest. Commercials advertising what the phone does are for lazy people that don\'t want to research what a phone can do.

8. bugsbunny00

Posts: 2264; Member since: Jun 07, 2013

ahaha i like all of it..cracked me outttt..

10. Reluctant_Human

Posts: 913; Member since: Jun 28, 2012

Great ads.. Particularly that last one. "I hear she's been going out with that Derek on weekends" cracked me up.

13. Sniggly

Posts: 7305; Member since: Dec 05, 2009

These are funny ads, along the right lines too. Way better than the Droid ads at addressing the average person.

14. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Those who record vertical videos are with iPhones. :D

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.