Mobile to bring Google $2.5 billion this year, "you won't believe" the features in ICS says CEO

Mobile to bring Google $2.5 billion this year,
During the Q&A session with analysts after Google's blowout quarterly earnings report, CEO Larry Page gave some hints how much the company is making off Android, iOS and its mobile ventures after all.

He mentioned that mobile ad revenue is on course to put $2.5 billion in Google's coffers by year-end, which is a pretty good chunk of change, and proof that Google's strategy to push into mobile platforms with free services, but earn from ads and search is starting to bear fruit.

This revenue is, of course, just 7% of Google's total $35.7 billion, but CEO Larry Page has some interesting things to say about it, also bragging about Android activations so far:

Google said that a lot of advertisers are shifting their attention more to mobile, and increasing the scope and duration of their ad campaigns on Android, iOS and other devices where Google's services are present.



1. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Everyone will be updated by the end of the year!

3. ledbetterp3

Posts: 467; Member since: Aug 31, 2011

I hope so, but I doubt it, where did you read that?

16. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Small sarcasm, :-P it would be amazing if they did

5. ayephoner

Posts: 858; Member since: Jun 09, 2009

absolutely no chance. i'd be surprised if ICS update makes it to more than a handful of devices by years end (i assume thats what you mean) i really hope they deliver something great!

17. remixfa

Posts: 14605; Member since: Dec 19, 2008

by the end of the year? doubt anyone has it but XDA and Nexus. By the end of Q2 2012 I would hope the bulk have it.

19. protozeloz

Posts: 5396; Member since: Sep 16, 2010

I just can't think how google could amaze us with something more than the event where hc was launched(some amazing ideas showed up) so mthe only thing I could think up was that

33. remixfa

Posts: 14605; Member since: Dec 19, 2008

ICS is rumored to have facial recognition technology built into the OS, so maybe they are doing something mind blowing with that? voice commands that read your lips and expressions for accuracy and correct punctuation! lol.

36. protozeloz

Posts: 5396; Member since: Sep 16, 2010

OR an amazing use for android@home

37. ayephoner

Posts: 858; Member since: Jun 09, 2009

didnt i read something (was it here on PA?) that you can have facial recognition unlock? that sounds neat (but not sure i would use it)

40. remixfa

Posts: 14605; Member since: Dec 19, 2008

yea, thats part of the rumored facial integration. maybe u could raise you eyebrows to move a webpage.. cross your eyes for p2z? lol

43. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Reminds me of googles april fools joke

4. andro.

Posts: 1999; Member since: Sep 16, 2011

The iphone certainly will get some of the top new features that will come in ics and it will come in the iphone 4ssss in 2014 and it will change everything again!

13. ayephoner

Posts: 858; Member since: Jun 09, 2009

shouldnt you guys be happy and celebrating this article. why is this just ANOTHER venue for you to obsess over what apple has been doing?

15. ilia1986 unregistered

Because unfortnately Apple has about 5 times more influence on our culture and is about 10 times more popular. It's not juat Apple vs Google. It's one huge corporation which chooses to severely limit it's products in terms of features in favor of it's future products and to strip away end user choice - while maintaining the current status quo in which the iPhone is still the hottest phone ever (and let's not talk about the iPad), the ultmate phone to be had and practically the best phone there is Vs Another huge corporation which licenses it's open-source OS to many other manufacturers who themslves get a lot of freedom of which devices to make and how to sell them - while at the same time giving the end users and developers alsmost infinite freedom as to what they can do with it. It's devices are much more future proofed, because with proper modding and tweaking even old devices can run new versions of the operating system flawlessly. Yet people who own them - despite outnumbering the amoung of people who own iPhones - are still regarded as "un-cool" geeks and nerds. That is the situation. That is the current status quo. Apple is cool. Everything else is not. The dumbest kid in class is the better looking one and the most popular, while the outcasted nerd, who also starts to look very good as well - is the smartest one. Go outside. Ask 100 random people whether they want an iPhone or an Android. You will see that most people would want the former. Not beause it's better. But because it's more popular - and they might not even know what an Android is ("is that like an iPhone?"). Sad sad world. Sad but true. And yet people don't understand why even Android fans mull so much about what Apple does and what it doesn't.

18. remixfa

Posts: 14605; Member since: Dec 19, 2008

its ok. kids like the high school cool guy are only cool in school.. like most of them, they never grow out of that school phase and everyone else eventually passes them by. The hot chicks end up with the nerds in the end while that balding cool guy that never changed ends up by himself pumping gas for the nerds ferrari. everyone started with apple, many are leaving it as it doesnt change. its still popular now, but its growth is shrinking.

20. ayephoner

Posts: 858; Member since: Jun 09, 2009

you have no idea what you are talking about. stop drinking the kool aid. android's market share is larger than apples and that gap is growing everyday. it will be offset by 4s sales, but will continue to grow in the long run. and they focus on what they feel is important (battery life, ease of use). if you dont like it, dont buy it. if ignorant people love it, dont be bothered by it. but it is certainly not the vast majority that you make it out to be.

22. ilia1986 unregistered

I have a very good idea of what I'm talking about. Apple, the iPhone and the ipad are culture symbols. This affects the masses. Turn on your TV. See an ad for some clothing chain or something. What do you think is more likely to follow - the ad announcing it has an app for the iPhone? or the ad announcing that it has an app for Android? As I said - go outside, see what's on Average Joe's mind. iPhone is more popular than all the other handsets on the market combines. For Apple it's not so much about market share as it is about popularity. And this is a battle Apple has won a long time ago. remixfa - I was hoping you were right. But then I read about the iPhone 4S being the best iPhone launch ever, with 1 million people pre-ordering it before it was even released. Looks like the dumb good-looking popular kid is still getting all the girls.

24. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Ilia, What even the iFanboys will acknowledge for this launch is that the main reason it's breaking records is because the iPhone is now being sold on three of four carriers at three to four different price points. This is unprecedented for an iPhone launch. In fact, Apple has basically more than doubled the amount of people it can sell to at the same time.

27. ilia1986 unregistered

Hm.. well this does make sense. Smart thing for Apple - to increase availability at the launch of such an underwhelming product. Smart thing indeed.

48. twenti7

Posts: 152; Member since: Jul 09, 2011

Ilia, another thing to support your comment: headphones. Nearly every single headphone manufacturer has at least a few sets of headphones with either "Made for iPod" or "Made for iPhone" on the box. Klipsch, V-moda, and Beats are the only 3 that I can think of that make headphones for Android devices, and Beats only because of the HTC buyout. Android might be the market-share king, the iPhone is still "cool" kid.

23. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Ayephoner, While Android's market share is larger and growing, iOS still gets way more exposure in the media and people still do come in asking for iPhones (or at least inquiring about them) more often than Android phones. I had a chick come in two days ago. She had an HTC Aria, which she said she totally loved, but was still considering an iPhone because "all of her friends were telling her to get one so they could use Facetime." She may still go with Android eventually, BUT if she were talking to someone who didn't know how to show her how awesome Android still was, she might just get an iPhone because it's what "everyone" has. We are starting to see a paradigm shift where people have had Android phones, absolutely love them, and want to keep going with Android for their next phone, but Apple's brand identity is strong, and still the "coolest" phone out there. By the way, my new workplace makes literally zero money off the iPhone itself. In order to make money we have to sell extras with it. Otherwise it's like we sold no phone at all. Another example of Apple making someone else do all the work and then taking all the money for it.

28. ayephoner

Posts: 858; Member since: Jun 09, 2009

you guys are letting the image you have skew your vision of reality. i know tons of people that arent really in the know and still love android. there are plenty of ignorant people that are won over by 4G or android commercials. and most people that are serious about having an app presence develop for android AND iOS. and on the flip side, there are plenty of people that are absolutely in the know and love apple and iOS. it is very functional and does plenty of things very well (and better than android). there is no single paradigm for either brand's consumer. there is no greater generalization that describes the mobile market. it is complex. there is no right answer, no wrong answer. there isnt a good company vs an evil company. the one sided posts (in either direction) are so, so tired.

29. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Except you've been pretty one sided yourself. Yes, I already mentioned that there is a paradigm shift where people are starting to love Android not just because it's "like the iPhone, but not the iPhone" or "enough like the iPhone that I don't feel bad for not getting the iPhone." But with 310 million people in the U.S., there are still plenty of folks who have no clue about either OS and will follow what they hear about the most. Brand. Identity. It's why you'll buy Lucky Charms before Moons and Stars, why a Mercedes is more desirable than a Lincoln. There are people who will hear about iPhones all day long and will consider anything like Android to be nothing more than a cheap knockoff (shut up, Taco). I agree that it's not all one way or another, and there are a lot of people who meet all the categories we've discussed, but Android is still fighting an uphill battle for brand recognition.

34. ayephoner

Posts: 858; Member since: Jun 09, 2009

if i sound one sided, its just due to the overwhelming amount of fandroid ignorance on this site (sniggs, your not even close to the worst and are very informed). truth is, i love android. i own a droid X and my next device will most likely be the nexus prime. but, i dont delude myself into thinking that apple is evil or intentionally denying specs to their customers or that people that buy their products are sheep. in reality, apple is just like every other smartphone manufacturer in most of their practices. they obviously are fans of a closed system with sleeker software (less demanding) and having control over most everything. that offers some huge plusses to their customers and offers diversity to the market, which everyone should be in favor of.

31. ilia1986 unregistered

All I know is that right here in Israel - about every tenth phone is an iPhone 4. And there are a lot of commercials about various industry chains having an iPhone app. Not an android app. An iPhone app. Hence at least here - the iPhone is 40 times more popular and hyped than Android. Sure this doesn't say anything, but look for example at the swatch website. A serious company indeed. It has a link for an iPhone app. Not for an Android one.

35. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

The iPhone has an advantage over Android & that is word of mouth. Apple iPhone users tend to brag more about their phones than Android users. For instance last month multiple employees where I work felt the needed to announce they got an iPhone 4. So they got lots of interest & I am sure other people will go & get the iPhone. When I got the HTC Evo 3D I never felt the need to do that. I only showed the phone to people who asked me. So Apple has that stigma that it's the "cool" phone from a those jazzy commercials & then you have random people bragging to people that are not savvy enough to know that there is better out there, Apple just got some new sales. Yes some Android commercials work, like the Droid line of commercials, but they are not nearly as affective as Apple commercials. You know Apple doesn’t sell its tech on those commercials, Apple sell the image of fresh & cool. People buy the fresh & cool, which doesn’t necessarily mean it’s the best product. The iPhone 4S will sell a lot, not because it is the best phone out there (we know it’s not) but because it’s fresh & cool. Exactly what the commercials want the customers to think!

38. ilia1986 unregistered

Without being cynical at the slightest - I also think that Steve's death has also contributed to the sales. With all the talking about him, and all. Hell if I were extremely cynical I would have suggested that the exact point of his death - just a day after the 4S event - has been all part of the Apple marketing campaign.

39. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

With Apple, I couldn't say no to that. Apple is capable of ANYTHING! ilia1986 you could be so right!

6. bossmt_2

Posts: 459; Member since: Oct 13, 2009

ICS is gonna be amazing. I'm officially sold. I love my Xoom, and to have all the good of that, improved, and on my phone is a wet dream.

11. nimo

Posts: 72; Member since: Jun 11, 2010

So angry, its just a phone OS, go and get yourself a life.

* Some comments have been hidden, because they don't meet the discussions rules.

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