Apple brand the best brand, say Millenials, YouTube goes third

Hot on the heels of the Consumer Intelligence Research Partners report that Android users turned out more loyal than iOS ones last year, comes an arguably more important study, basically saying the opposite. You know the Millenial generation is all-important now that it has started to replace the Baby Boomers from all levers of power, right? We kid, but the Millenials are a a favorite target for brands big and small, so when a study says your brand is at the top of their pile, marketers should listen.