Apple brand the best brand, say Millenials, YouTube goes third

Apple brand the best brand, say Millenials, YouTube goes third
Hot on the heels of the Consumer Intelligence Research Partners report that Android users turned out more loyal than iOS ones last year, comes an arguably more important study, basically saying the opposite. You know the Millenial generation is all-important now that it has started to replace the Baby Boomers from all levers of power, right? We kid, but the Millenials are a a favorite target for brands big and small, so when a study says your brand is at the top of their pile, marketers should listen.

The one that younger consumers feel the most emotional attachment to is... you guessed it... Apple, based on a survey of 6000 respondents in the US, Mexico and UAE. The survey is aptly called Brand Intimacy, and is administered annually by the MBLM brand awareness agency. Google is at a 7th place as far as emotional reactions go, yet one of its brainkids - YouTube - has wiggled into third place, although it is part of Google.

  • Apple
  • Amazon
  • YouTube
  • PlayStation
  • Starbucks
  • Nintendo
  • Google
  • Netflix
  • Coca Cola
  • Walmart

While it's not hard to fathom why watching hours of clips on the world's leading video platform can establish and grow an emotional bond, Apple's first place shows that its gadgets touch a nerve that is larger than the sum of the iPhone's specs and design, notchwithstanding.

source: 9to5Mac



1. libra89

Posts: 2298; Member since: Apr 15, 2016

I get most of this but Walmart is surprising. Why not Target?

2. sgodsell

Posts: 7454; Member since: Mar 16, 2013

When the young people grow up. They realize that they want more. Then they realize that iOS is something that cannot fulfill them. So they will start to put on the big boy pants, and go with Android. It's the OS for the mature people who know what they want, and for those that want to expand their horizons.

3. mrochester

Posts: 1021; Member since: Aug 17, 2014

Lol, that’s some serious spin. As we know, there are more switchers from Android to iOS than the other way around. iOS is the big-boy OS once you have grown up and out of Android.


Posts: 322; Member since: Feb 28, 2014

It's a temporary switch in my experience out of curiosity. I just sold my Iphone 8Plus because i just couldn't stand its limitations. Since i started with Android devices in the first place and before that Windows. See if most of your gadgets are Apple products ex: Laptop/screen/watch....then you would appreciate having an Iphone and it's ecosystem " Lol ...MKBHD". Otherwise iOS sucks, it's like having a dull small knife compared to a swiss knife!. In conclusion, i believe those who switched from Android phones to Iphones will simply return back after a while if their only Apple device used is an Iphone.

18. TechSceptic

Posts: 1156; Member since: Feb 05, 2018

Serious spin? You just called "IOS" grown up? Saying an OS is grown up is kind of strange, but if you had to choose a grown up OS, then how in the hell would that be IOS? IOS is limited. You're literally like a child who is limited to what Apple provides you, just like a kid with his parents. With android you aren't restricted to what a specific brand allows you to use. You have a much bigger freedom of choice, which is a thing that is associated with being a grown up. This freedom does come with responbilities tho, which is again a trait of maturity. Lastly. Android users stay with their Android OS at a higher percentage than IOS users, as the article says itself. The reason more people switch from Android to IOS, is because there are vastly more Android users than IOS users.

22. AxelFoley unregistered

As we know, and as the author of that article clearly stated, there are more switchers from Android to Ios because there are 7 times the users of Android available to switch to ios. If you are able to tell the truth, and most importantly, the whole truth, then you won't have to spin. When people spin, they conveniently leave out pertinent information when trying to make an idiotic point.

28. lyndon420

Posts: 6835; Member since: Jul 11, 2012

Define big-boy OS...why should I switch to iOS?

33. mootu

Posts: 1530; Member since: Mar 16, 2017

"Lol, that’s some serious spin. As we know, there are more switchers from Android to iOS than the other way around. iOS is the big-boy OS once you have grown up and out of Android." And yet IOS is still losing market share to Android. There may be more switchers in the US but the rest of the world is a different story.

7. bucknassty

Posts: 1353; Member since: Mar 24, 2017

you know... people are simple minded... us nerds that comment on here know these phones can do much more than behind the screens gossip... iOS is simple quick and pleasing to the eye so its not going anywhere

13. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

Then you hit puberty and realize google is watching you watch porn, then switch back to iOS.

16. whatev

Posts: 2333; Member since: Oct 28, 2015

Do you consider yourself a mature person??? I can’t laugh more to this, the joke of the millennium lmao, thanks for making my day

25. darkkjedii

Posts: 31327; Member since: Feb 05, 2011

I switched, cause iOS no longer did it for me, but I'm not gonna sit here and insinuate that iOS users are childish. It's about choice dude, some of the most powerful successful people on earth, use iOS.

46. deleon629

Posts: 469; Member since: Oct 04, 2014

To say this is synonymous with the age-old phrase, “The least important guy in the office always carries the most keys...” If you are powerful and successful, then you’d most likely have someone else running your servers and handling your presentations and the like; so yeah, the iPhone is ideal in that right because simply taking calls is all you’ll need to do. If you’re a regular blue/white collar kind of guy however, iPhones are a huge liability.

43. rouyal

Posts: 1583; Member since: Jan 05, 2018

You will need big boy pants because android is nothing but 2 handed phablets for developing nations.

47. T12RYK

Posts: 849; Member since: Jun 10, 2011

Haha! Nice joke! I'm in stitches!

4. Awalker

Posts: 1982; Member since: Aug 15, 2013

Walmart is where their parents shop.

27. lyndon420

Posts: 6835; Member since: Jul 11, 2012

Target opened in Canada and closed about a year later.

29. turboC6

Posts: 89; Member since: Feb 19, 2018

Apple is garbage. Millenials are idiots. Nothing new here.

34. imlegitcusimthasht

Posts: 306; Member since: Jan 30, 2017

how are you suprise? Walmart has a McDonalds, cheaper, and free 2 day shumulippingnon 35+ irders or something like that. Not Saying McDonalds to die for, but its more of a legit sit down for customers to hang

5. Stickerlicker

Posts: 22; Member since: Sep 08, 2016

What about android.

21. DnB925Art

Posts: 1168; Member since: May 23, 2013

Android is not a brand. It's an OS

6. kick413

Posts: 162; Member since: Sep 16, 2012

"Apple brand the best brand"? Did you mean Apple's brand is the best brand?

12. L0n3n1nja

Posts: 1579; Member since: Jul 12, 2016

Just a reminder, this is the generation that eats tide pods.

20. WilliamRBR

Posts: 8; Member since: Mar 18, 2016

Millennial refers to anyone born between 1982 through 1999. The people eating Tide Pods were teens. That would be Generation Z.

15. path45th

Posts: 407; Member since: Sep 11, 2016

There is nothing better than an iPhone or iPad and the iWork and iLife apps by Apple which are all free. It's productivity to the max covering all needs from world processing, presentations, spreadsheets, video editing, etc. I tried to find similar apps on my android but nothing as good. Microsoft apps (which are also available on iOS, of course) are not free and I would say not as good. Google apps are not as good either but I can still use them on iOS if I want to.

19. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

"iWork and iLife apps by Apple which are all free." "tried to find similar apps on my android but nothing as good. Microsoft apps (which are also available on iOS, of course) are not free and I would say not as good." LOL this gave me a hard laugh........

17. luis.aag90

Posts: 277; Member since: Aug 12, 2014

No way this poll is a representative sample when you are only considering 3 countries, one of those being the US where Apple has a comfortable lead on all categories they participate in. Then Mexico, you may say it's a developing country, but lots of people there all are over Apple products, thinking having an Apple product will make you stand out or make you feel rich, what non sense that is... I can't tqlk about the UAE, but lots of money flows there, it's normal they would favor Apple products. It's all about showing off, even more if you're a millenial

44. rouyal

Posts: 1583; Member since: Jan 05, 2018

It could be that a lot people in the US, Mexico, Australia, Japan and Great Britain have peculiar taste for quality or a nice phone that isn’t a phablet, not a second rate product. Keep reassuring yourself it’s for self image, if it makes you feel better about your choice though.

23. Back_from_beyond

Posts: 1440; Member since: Sep 04, 2015

Whoever wrote this article needs to do reexamine what he wrote. The conclusion of this report doesn't contradict or even undermine the result that Android users are more loyal to Android as a platform. This report deals with attachment to a certain brand. To me a phone is a tool, to develop any kind of emotional bond with it is disturbing, but that's what Apple's business thrives on. Some people are vulnerable to that type of nonsense.

24. darkkjedii

Posts: 31327; Member since: Feb 05, 2011

Apple owns brand with it.

* Some comments have been hidden, because they don't meet the discussions rules.

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