Microsoft working on another online store called ONEAPP?

According to a blog called istartedsomething, Microsoft is trying to patent ONEAPP, a brand name the company plans to use for a new online application store. What would they need another one for, given the software giant has already invested an overwhelming amount of resources into Windows Marketplace for Mobile? The short answer is "to target the growing number of people who own mobile phones, audio players and other portable devices" as the description on their patent request proclaims. It seems the whole point is unification of all portable devices, running Microsoft software, so for an instance, any application compatible with your HTC Touch Pro2 will also be able to run on the Zune HD multimedia player etc. We have already seen something similar with the unified App Store that offers apps for both the iPhone and iPod touch.

source: istartedsomething via EngadgetMobile