x PhoneArena is hiring! Reviewer in the USA

Microsoft realizes Windows 8 UI is silly, starts referring to it as Modern UI

Posted: , posted by Michael H.

Tags :

Microsoft realizes Windows 8 UI is silly, starts referring to it as Modern UI
We'll just come right out and say it, Microsoft has some major issues with naming that it needs to sort out. First, the company decided to reuse the name of its tabletop touchscreen (only seen on network news) for its new line of tablets. Then, the company decided to ditch the Metro UI name, but in choosing a new term, the company forgot a very important thing: never use terms that will become easily dated. 

The first replacement name was "Windows 8 UI", which makes no sense for two reasons: 1) the UI was born in Windows Phone 7, not Windows 8, and 2) the term becomes extra useless when Windows 9 arrives. Unfortunately, the new name that Microsoft is using makes even less sense, because the company is using the term "Modern UI Style". Did no one at the company realize that it's terrible to use a term that changes its meaning faster than a rumor can spread about an Apple product? 

The word "modern" means something different in almost every context, and in every successive week. What is "modern" today can be old hat tomorrow. Luckily, this likely isn't the official replacement term, but we're not really sure why Microsoft can't just stick with "Metro". We think that's a great term, because it hits the two major naming conventions: 1) it's timeless, and 2) it's abstract enough to not really mean anything. 

That's exactly what you want when naming a product, just like Microsoft had with the "Aero interface", Google with the "Holo theme", or Apple with its "Aqua UI". All names that can't have vague connotations, but no connections to anything substantial, and certainly no overt references to time. Microsoft should be announcing the proper replacement term any day now, since it was supposed to have been done last week. 

42 Comments
  • Options
    Close





Want to comment? Please login or register.

Latest stories