Microsoft launches Send, an iPhone app that makes emails feel more like instant messages

Microsoft launches Send, an iPhone app that makes emails feel more like instant messages
It looks like Google, through its Inbox app, is not the only tech giant that's currently aiming to come up with a new take on emails. Microsoft has just announced a new app called Send, one that aims to make emails more like instant messaging services such as Whatsapp, Line, or Facebook Messenger.

How does it work? Connect Send to your Office 365 email account and the app will sync your contacts, which will be displayed right on the app's homescreen. From there, you can initiate a conversation by tapping on a contact, or even send a quick predefined quick reply by swiping to the right on a contact. 

It should be noted that the regular emails will not show up in Send. Instead, the app will focus on the IM-style conversations initiated within Send. In a way, Send acts much like an IM extension of Office 365 emails, not completely unlike Google Hangouts is integrated with Gmail on the desktop. 

Microsoft's Send attempts to streamline email communications by dropping the subject line. Just select the recipient and type the body of the message and you're on your way. Again, Microsoft wants you to use Send not for the traditional, long, and formal messages that usually populate your inbox. Instead, Send is designed to facilitate the transmission of simpler, shorter, more informal messages.

For now, Microsoft Send only works with Office 365 business and school email accounts, although the company mentioned that broader availability is planned for the future.

Send is the child of Microsoft Garage, an internal initiative that allows Microsoft employees to explore various forward-looking ideas and projects. The apps that come out of Microsoft Garage are aimed to test-drive the market receptibility of various concepts, helping Microsoft decide whether full-blown products should be considered. At the moment, Send is only available for the iPhone, but Microsoft said that the app will make its way towards Android and Windows Phone in the near future.

source: Microsoft via TechCrunch



1. neela_akaash

Posts: 1239; Member since: Aug 05, 2014

Nice concept...

7. diehardnokian

Posts: 147; Member since: Apr 27, 2014

more like skype apparently

2. miketer

Posts: 520; Member since: Apr 02, 2015

First appearance in iPhone, hmmm

3. 87186

Posts: 312; Member since: Aug 01, 2014

MS likes supporting other platforms before their own. Pretty sad, and I can't really grasp that concept. Office 2016 is available for OSX before Win...plain dumb. Not to mention their take on releasing apps for other platforms first. Please don't use the market share argument. Support your own OS first. I have no allegiance or bias towards any of these multi-billion dollar corporations. But MS really needs to focus on their platform and make that their priority.

10. jove39

Posts: 2146; Member since: Oct 18, 2011

Perhaps their priority for other platforms has something to do with office 365 user base. iOS users with enterprise accounts are very likely to have office 365 subscription than android or windows phone (not sure about enterprise adoption).

11. chromoid

Posts: 37; Member since: Oct 03, 2013

Office for Mac havent been updated in along time. Before 2016 it was 2011 which is the equivalent of office 2010 for Windows. And it still lacks some of the windows features. Office 2016 for Mac is a long over due version. I've been waiting for this since 2014 when office 2013 came out

6. Penny

Posts: 1851; Member since: Feb 04, 2011

I don't know, as a WP user, I'm not too broken up about this hitting iOS first. The truth is, that's where you need to go for an app to gain traction in the market. If the service becomes popular, then obviously they get iOS user feedback and make the service available on all platforms. But what use would the service be on WP if nobody else was using it?

8. 87186

Posts: 312; Member since: Aug 01, 2014

"But what use would the service be on WP if nobody else was using it?" WP users would use it. The word nobody, implies NOBODY. despite what people may believe, or want to believe, there are still people using WP in the states and worldwide. like I said, enough of the market share argument. MS, needs to focus on THEIR platform and THEIR userbase. WP users, myself included, are growing tired of seeing MS support other platforms more than their own, meanwhile ignoring their avid users/fans. If MS wants their platform to succeed, then they NEED to offer services and products that set them apart, and give incentive to buy. care to play devil's advocate, and explain why office 2016 was released on OSX first? can't really use market share as an excuse this time, since Win comprises more than 90% of the computer world.

9. Penny

Posts: 1851; Member since: Feb 04, 2011

Well, if you want me to play devil's advocate, I could argue that MS already has many reliable Office users. Those that use both Office AND Windows are more likely to already be open to Windows Phone. Those who use Office and OSX are probably more likely to be iOS users. Remember, a large part of Microsoft's global (and I mean product verticals) strategy right now is to drive traffic and interest to their mobile platform. So the rationale behind the decision could be "well, let's show these iOS users the great software we make and hope that they reconsider trying out Windows Mobile devices as well." Without this, how exactly are they exposing themselves to iOS and Android users and convincing them of an "incentive to buy" as you put it? Or, they could just have released it for OSX first because they finished developing it for that platform first and had no specific release strategy. Either MS knows what it's doing and is brilliant strategically, or they have no clue what they're doing and don't strategize at all. As far as Send and MS' userbase goes, as a WP user, I can say unequivocally that most of my friends and colleagues use iPhone or Android. If we're talking about a social app that requires other people to have the app for communication, a WP exclusive Send app would be relatively useless for me. So while I'm not trying to scream "marketshare!" as an excuse, this argument makes practical sense to me.

4. pureviewuser

Posts: 501; Member since: Nov 11, 2012

Microsoft when will you F..CKNG learn to provide for your os before the others and then maybe you might progress otherwise your doomed and I'm a lumia user.Carry on like that and I'll go back to symbian.

5. Wiencon

Posts: 2278; Member since: Aug 06, 2014

I love the idea, everybody has mail account so it would be great to have the possibility to communicate with all of them within single app and not using FB, Viber, WA, Steam, Skype and hundreds of others

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