Microsoft is crafting its own version of Chromecast

It may be centered on the Google experience, but it is super easy to set up. All that is needed is an available HDMI port on your TV, Wi-Fi, and either an Android smartphone, or Chromebook, or a computer running a Chrome browser to get things started.
Microsoft tipped its toe into the entertainment scene from the opposite direction, with Xbox. The system has been a success despite hiccups, but it faced competition in a way that Chromecast did not. Sensing it can score success with a dongle-like apparatus, Microsoft is an as yet unnamed product of its own.
Given the short-term nature of confidentiality being requested (90-days), we expect to see some type of formal announcement about this device in the not-so-distant future (perhaps IFA 2014?). It stands to reason that we expect functionality within the whole Windows ecosystem, but particularly Windows Phone. We would also expect that it would interface with existing Live ID and Xbox accounts for access to some, if not all, media content from the entertainment side of Xbox.
What do you think the HD-10 will be? What do you think it will be called?
via: The Verge