Microsoft announces the Lumia 540 Dual SIM - $149 WP8.1 trooper with a 5MP wide-angle selfie camera

Yes, we're still waiting for a new Microsoft flagship, but Redmond's just-announced new device is certainly not the device many fans are patiently waiting for. The company's newest device is the Nokia Lumia 540 Dual SIM, a quite affordable handset boasting specs that are almost on par with another recent entrant, the Lumia 640

As such, the Nokia Lumia 540 Dual SIM comes with a 5" display that has an resolution of 720 x 1280 pixels, making up for a pixel density of 294ppi, while a quad-core Snapdragon 200 is humming inside the phone at 1.2GHz. The SoC is paired with 1GB of RAM and has 8 gigs of native storage from the get-go. You also get a microSD card slot and up to 30GB of cloud-based storage with Microsoft's OneDrive. 

The Lumia 540 Dual SIM is equipped with an 8MP rear camera that comes with a LED flash and auto focus, while the front-facing shooter is a 5MP wide-angle one. The battery powering this Windows Phone trooper is a removable 2,200mAh one. Speaking of Windows Phone, the Lumia 540 is running on Windows Phone 8.1 with most recent update Lumia Denim update. It will be eligible for the Windows 10 update later this year.

The handset will command a suggested retail price of $149 and will be available in a handful of regions - India, the Middle East, Africa, and in the Asia-Pacific region, as well as Italy sometime in early May 2015. It will be available in a handful of colors - "glossy layered" cyan, orange, white, and black.


source: Microsoft


REDMOND, Washington, April 15, 2015 /PRNewswire/ -- Microsoft Corp. on Tuesday unveiled the Lumia 540 Dual SIM, designed for young, ambitious people looking for their first serious smartphone. The Lumia 540 Dual SIM features the latest Windows Phone 8.1 innovations and boasts a 5-inch HD display and crafted design details. It helps people stay productive on-the-go with Microsoft services like Skype and Office available out-of-the-box, and enables better mobile experiences, such as taking wide-angle selfies that fit in more of the action, thanks to the front-facing 5 megapixel camera. The new Lumia 540 Dual SIM is capable of upgrading to Windows 10 when the service becomes available later this year1. It is priced to appeal to value-conscious consumers in markets like India, the Middle East and Africa and Asia Pacific, starting at just $149.

The Lumia 540 Dual SIM features quality-crafted hardware including a removable, durable back cover with a luminous, layered design3 and a generous 5-inch HD display for enjoying apps, photos, videos and the personalizable home screen. Built-in Skype integration enables people to switch seamlessly between voice and video calls, with the wide-angle, front-facing camera capturing even more of the conversation. The rear-facing 8-megapixel camera captures detail-rich photos with the help of an LED flash. Available apps include favorites such as Facebook, Twitter, WhatsApp and Instagram, with thousands more available from Windows Phone Store. Microsoft services like Office, Outlook and up to 30 GB of free cloud storage via OneDrive4 mean people have the productivity tools to achieve more, anywhere. Smart Dual SIM allows people to assign unique profiles to their SIM cards, such as "work" or "family," to help them better manage daily communication.
"The Lumia 540 Dual SIM is a testament to our passion for product-making that is reflected across the entire Lumia product portfolio and will continue with future devices," said Jo Harlow, corporate vice president for Phones at Microsoft. "With the Lumia 540 Dual SIM, we've made it possible to deliver a smartphone with strong design and technology credentials that is also fun to use, and incredible value for money."
The Lumia 540 Dual SIM is powered by a Qualcomm® Snapdragon™ processor featuring a quad-core CPU running at 1.2 GHz, 1 GB of RAM, and 8 GB5 of mass memory. The device will start rolling out in India, the Middle East and Africa, Asia Pacific, and Italy beginning in early May 2015. Pricing for the Lumia 540 Dual SIM starts at $149.6 It will be available in four colors: cyan, orange, white and black.

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