Microsoft and Sony to fall off a list of the world's top 12 global smartphone producers

Microsoft and Sony to fall off a list of the world's top 12 global smartphone producers
A list of the world's top 12 smartphone manufacturers is going to lose Microsoft and Sony this year, according to IC Insights. For the first quarter, Microsoft's sales dropped to 2.3 million units while Sony rang up sales of 3.4 million units in the period. If Microsoft continues selling Lumia handsets at this rate, it will have under 15 million in sales for 2016.

IC Insights sees very little middle ground in smartphone sales this year. The analytics firm expects seven of the top 12 companies to grow their smartphone sales by 6% or less in 2016. The other five will report growth in intelligent handset sales of 29% or higher.

Samsung was the largest seller of smartphones globally in the first three months of 2016 with 81.5 million units sold from January through March. Apple was next with 51.6 million iPhone units rung up during the same time period. IC Insights expects both manufacturers to report slightly lower year-over-year smartphone sales in 2016.

Out of the top 12 smartphone vendors as measured by IC Insights, 8 of them are based in China. Those firms include Huawei (3rd), Oppo (4th) and Xiaomi (5th). The other Chinese manufacturers are Vivo, ZTE, Lenovo, TCL and Meizu.

source: Digitimes



1. kiko007

Posts: 7493; Member since: Feb 17, 2016

This is a pretty standard affair to be honest. Not sure why you pegged those two (MSFT and Sony) in your title though. MSFT is in the middle of "retrenchment" and won't have any hardware out until Q1 2017 at it's earliest. And Sony has been doing crazy s**t in their mobile division since early last year. No surprises here at all.

12. NexusKoolaid

Posts: 493; Member since: Oct 24, 2011

Waiting until 2017 to come out with hardware to capture a niche market is not likely to pan out well.

14. cdgoin

Posts: 614; Member since: Jul 28, 2010

Not niche as much as enterprise, like HP, the new phones will be matched up with Surface Tablets and targeted to business. So the Business Ecosystem isnt fractured..

15. krystian

Posts: 423; Member since: Mar 16, 2016

Not to mention MS never did phone hardware, it was all Nokia. MS just bought them and as a result it became part of them. But they pretty much got rid of that purchase as a write-off since no one actually wanted it but Balmer. He even threatened to resign if they didn't do it. Even with their spring 2017 release of the reference phone. Their objective is simply to be a reference for OEMs like the surface line is today. If it becomes popular then sure. But of course they would need it to support all networks globally as it will likely only be sold from MS directly unlocked. And possibly AT&T since they have a good relationship.

2. pyradark

Posts: 895; Member since: Jun 10, 2012

Once sony is steady they will make more profit than 3rd to below brand thanks to their epic pricing

8. ibend

Posts: 6747; Member since: Sep 30, 2014

they just cant sell low-end phone at midranger pricetag, and midranger at flagship's price.. wish they learn something from HTC and goes all-out on their next flagship

3. Barney_stinson

Posts: 672; Member since: May 30, 2016

Wise people knows that MSFT is not even trying to compete in 2016!!!! Last try will be a surface phone for enterprise like HP elite x3 v2.0 !! And thn we will see!! About sony they are not in league altogether!!

4. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Credit goes to themselves.

5. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Nothing to worry about, Microsoft was just not too long ago "irrelevant" in the Tablet space despite them starting it since 2002. Once they finally took it seriously and made a complete and non-bastardized Tablet, it quickly became the new Standard and their Platform is now leading in sales: And eventually market-share too. Until they make the true Surface Phone, I'd expect to keep seeing Smartphone sales decline...

6. yUlek

Posts: 57; Member since: May 14, 2014

Not really surprising

7. ibend

Posts: 6747; Member since: Sep 30, 2014

soo.. why dont you change those brand list (top left of this site) and "most popular manufacturers" in remove microsoft, BB, HTC, and sony,,, and replace it with better phone manufacturer like xiaomi, OP, oppo, lenovo, huawei, and others

9. worldpeace

Posts: 3133; Member since: Apr 15, 2016

HTC also gone from that list

10. surethom

Posts: 1691; Member since: Mar 04, 2009

Not surprised at Sony, there mid range phone are under specked & over priced & flagship phones dont have the style they have had the same look for over 4 years.

11. jellmoo

Posts: 2585; Member since: Oct 31, 2011

Two companies with terrible, terrible, terrible mobile strategies and sub-par product offerings fall off the list. News at 11.

13. avinash22i

Posts: 72; Member since: Nov 07, 2013

What is wrong with the management in SONY, they are bleeding money in all aspects of their business except PS4 sales.

16. XperiaG

Posts: 178; Member since: Jun 06, 2016

Sony only needs more propaganda... their phones are great... a little bit expensive but they worth the money... It is just not for all kind of people...

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