Microsoft admits that Windows Phone is not a priority this year

Microsoft admits that Windows Phone is not a priority this year
This isn't exactly a surprising revelation. We recently noted that Windows Phone doesn't matter right now even though it still has potential to do more in the future. But now, even Microsoft itself has admitted that Windows 10 on phones is not a priority for the company and fans might need to temper expectations.

Windows chief Terry Myerson spoke to The Verge after the Microsoft keynote at the Build developers conference yesterday and Myerson admitted that "If you wanted to reach a lot of phone customers, Windows Phone isn't the way to do it." Myerson also said:


Obviously, Microsoft sees the PC, laptops and hybrid devices as the segment where it has the best chance to succeed, which makes sense given that it still holds dominance in the PC market. It's interesting to hear Microsoft admit that it has nothing happening in the phone and tablet space, but it would have been nice to hear some plans on how the company expects to change that. 

source: The Verge

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45 Comments

2. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

out of the other things released, like the cross platform stuff from the event, you release this article. Never fails PA.

18. zacsaturday

Posts: 262; Member since: May 09, 2014

Well, they cover news on 'Phones', you know, thus the name 'Phone'arena. That kind of stuff is outside their jurisdiction.

37. Penny

Posts: 1847; Member since: Feb 04, 2011

Xamarin is the BIGGEST news of the day, easily. Means so much for cross platform app development. The rest of the tech world IS talking about it. And hey, it's not like it's only positive for Windows Mobile, Xamarin also has implications for Android and iOS, so I'd expect even PA to at least mention it.

39. vincelongman

Posts: 5677; Member since: Feb 10, 2013

Also Ubuntu in Windows 10 (can run linux programs natively in Windows 10) Mono now open source (cross platform .NET framework) Huge improvements in UWP (support for mods, G-Sync/FreeSync, disabling V-Sync, overlays) Not all that is directly phone related, but thought I'd share for others here

3. eman99

Posts: 409; Member since: Aug 03, 2010

Should have left nokia alone if there was going to be future neglect could have become android and thrived

11. LordCaedus

Posts: 85; Member since: Nov 01, 2013

You can't fault the current leadership for the failures of the previous one. Satya Nadella has been on the record saying that he didn't agree with the Nokia purchase and if he had been there when it happened he wouldn't have done it.

12. threed61

Posts: 259; Member since: May 27, 2011

Nokia was out of cash, and Google wasn't going to pay them to make Android phones, MS gave them a couple billion to make Windows Phones. In the end their cash flow problems wouldn't have allowed the phone division to survive any Android flops, either.

31. hemedans

Posts: 755; Member since: Jun 01, 2013

proof? Nokia even in hard days use to have lot of cash and NSN always generate around 3b euros each quater of the year

34. nodes

Posts: 1158; Member since: Mar 06, 2014

if only Google paid Nokia to make Nexus(ie), maybe we could have an even better Nexus with Lumia-grade camera.

40. SIGPRO

Posts: 2815; Member since: Oct 03, 2012

Euhm they had 40 billion in cash at that time........and Nokia is still one of the biggest company's network infrastructure wise!

44. DoggyDangerous

Posts: 1028; Member since: Aug 28, 2015

Nokia mobile and nokia networks were operating independently. Same like samsung mobile and other electronic divisions do. So it doesn't matter that how much euros nokia networking division had.

22. CX3NT3_713

Posts: 2349; Member since: Apr 18, 2011

Let it go bro...

4. IAMBLCKJ3ZUS

Posts: 403; Member since: Sep 29, 2015

Lumia 950xl user here and I just wanted to say F u Microsoft, something great for mobile better happen at tomorrow key note or my s7 edge is going to be my daily driver. Rudy Huyn save my favorite platform pleeaase!

16. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Then you missed then entire UWP that showed how 16million apps could be converted with some ease to desktop version then a UWP. You missed the xarmin tool that is promoting UWP first, then port to others, or port into UWP. Right now 270million pcs are running win10, and growing. They are PUSHING UWP development so that when say, BofA releases an app for their tablet users etc, using the UWP platform...boom the phone gets it too. They are not neglecting it, they are simply making sure the core, the core of win10 that EVERYTHING rides on is SOLID.

24. 47AlphaTango

Posts: 718; Member since: Sep 27, 2015

But you forgetting the fact that most of these requires a CISC chip. And if the program founds out that you are using an RISC chip. Then a lot of issues would start to surface. The fact that majority of windows apps that are desktop class requires a dedicated gpu which is an nvidia or an amd. How will it support non nvidia or amd class gpu which is used by mobile devices like lumia?

45. DoggyDangerous

Posts: 1028; Member since: Aug 28, 2015

you are still living in fantasies about microsoft and windows. I am hearing many wishful positive comments from fan boys since 2010, that how windows will going to be successful but nothing is happening in reality. Now microsoft should take a bold step and should kill windows on mobile to to free it's fans from fantasies.

5. haikallp

Posts: 319; Member since: Feb 10, 2012

wise business decision. no point putting money into it if it's not gonna generate enough revenue to even pay for itself.

7. promise7

Posts: 894; Member since: Jul 03, 2013

They're focusing on the Surface phone, these current Windows phones out at the moment are just pipeline leftovers from Nokia purchase.

8. Arthurhkt

Posts: 723; Member since: Apr 19, 2012

One thing for sure, the less you focus on it, the less opportunity it will succeed. UWP are basically the only thing that encourage third party developer continue OR INTERESTED to develop apps for W10M. By the time Microsoft start to take it as priority, I afraid developer or user no longer interested with it.

17. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

UWP is actually the first thing that you are steered to select when building a new windows app. Windows is relying on this unifying Core to simply trickle down. They cannot force Devs to take the 100million phones serious, most out of date and old. But they can show a 270million install base...and ask where they are now as it grows. of the millions of desktop apps, I would garner only half if not less, require a desktop class cpu, enter....UWP.

29. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

UWP is a mess no major companies would encourage Microsoft monopoly. http://betanews.com/2016/03/04/windows-10-universal-windows-platform-monopoly/

33. hemedans

Posts: 755; Member since: Jun 01, 2013

so far these major companies did -Facebook(instagram, messenger and main fb app) -Twitter -uber -king(candy crush and the like) -disney -wargaming group -square enix (final fantasy dev) -wwe -yahoo -starbucks -bank of america all of these developers are major dont spread lies. in 8 month release windows 10 already have 270 million user base many developers will build UWA

46. DoggyDangerous

Posts: 1028; Member since: Aug 28, 2015

270 million user base is achieved by distributing free windows 10, not by proper selling. Among These 270 millions, majority is desktop base users. Please come out of the fantasies about windows 10 mobile.

49. hemedans

Posts: 755; Member since: Jun 01, 2013

it doesnt matter if they run hololens, xbox, desktop, laptop, tablet, iot or phone, universal app will run on both of those device. developer looking for money they will develop once and profit in all kind of device

48. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

You called those that don't agree with Microsoft current UWP policy as spreading lies. LOL! Microsoft fans really amazes me.

50. hemedans

Posts: 755; Member since: Jun 01, 2013

you said "no major" company but the truth major companies support microsoft and want to profit thats why facebook introduce its advertisement sdk to UWA and many more developers are making UWA. this make you a liar

9. yyuu1000

Posts: 260; Member since: Jul 26, 2012

off topic but can someone explain what Product Specific Use for sar means????

10. chaosnightmare

Posts: 182; Member since: May 20, 2010

I'm fine as long as they continue the good job with the surface PC line, best M$ Hardware ever along with the xbox 360

13. Micah007

Posts: 266; Member since: Oct 09, 2014

http://www.zdnet.com/article/microsoft-pushes-back-windows-10-redstone-2-to-spring-2017-to-line-up-with-new-microsoft-device-wave/ Also forgot this. ""We're going to do some cool things with phones, but this year phones are an important part of our family but not the tip of the spear." http://www.windowscentral.com/microsofts-terry-myerson-windows-phone-not-core-its-developer-interest-year

14. newuser1

Posts: 276; Member since: Dec 10, 2010

Windows Phone is not a priority means no surface phone? that's sad.

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