Microsoft Surface will face a tough battle against the iPad, comic suggests

Microsoft Surface will face a tough battle against the iPad, comic suggests
So, the not-so-mysterious-anymore Microsoft Surface tablet is now official. Available in both Intel and ARM flavors, this Windows 8 slate is what the tech giant will use in effort to grab a bite of that lucrative tablet market.

And as it usually happens after such a major product announcement, some people are going to drool over its specs sheet or start projecting how successful (or not) the device will be on the market, while others are simply going to stand aside and make fun of it.

This bit of news is all about the latter scenario. We just came across this comic that does not deviate much from reality (sans the anthropomorphised tablets, of course), yet still manages to be quite amusing.

Many companies tried to dethrone the iPad with alternatives of their own, yet to little success. Or has the time come for agent Smith to finally emerge victorious?

Let us know what you think by dropping a comment below. Does the Microsoft Surface stand a chance against the iPad, or will Apple's tablet remain the most popular around?

Related phones

Surface RT
  • Display 10.6" 1366 x 768 pixels
  • Camera 1 megapixel
  • Processor NVIDIA Tegra 3 T30, Quad-core, 1300 MHz
  • Storage 32GB
iPad 3
  • Display 9.7" 2048 x 1536 pixels
  • Camera 5 MP / 0.3 MP VGA front
  • Processor Apple A5X, Dual-core, 1000 MHz
  • Storage 64GB
  • Battery 11560 mAh



1. AppleConspiracy

Posts: 637; Member since: Oct 18, 2011

iPad will remain the only tablet in the world. Because it's the world it created - the world of "having iPad", not "having tablet for something useful" or "having handheld computer" or "having Windows tablet" etc.

5. Ubi2447

Posts: 131; Member since: Feb 14, 2012

I'm not sure I understand this statement. Are you saying that the only reason to own an iPad is because its an iPad? Not because it's a tablet or useful but because it's says iPad on it? If that's what's being said then this is one of the most unsupported bit of fanboy reasoning I have heard. I'm no Apple hater (nor do I praise them) but if you are going to make a supporting statement about something and speak in absolutes, then you had better use facts or something relative to back them up. The tech world is based solely on progression and one-upping the previous categorical iteration, and saying that the iPad will remain the top tablet always is an unrealistic notion.

7. AppleConspiracy

Posts: 637; Member since: Oct 18, 2011

Almost everyone agree that iPad is the synonym for tablet, despite all the efforts of competition. It's not just by sales margin, but also in the cultural signification. So, there is a reason for that beyond merely technical specificationa nd utilitarian view of the tablet. If I recall, no one actually believed tablet will succeed on market when Apple introduced it. Even Microsoft stated that tablets are just temporary fashion trend that has no future and won't develop it. Now they turned their story all the way round. Because of what? Because of Apple. The power to destroy the long-ruled PC paradigm and make a new one - as Apple call it post PC paradigm - cannot be made without something mentally and semiotically immportant. And that's not something we can measure with instrument or reduce to pure statistical and technological facts.

10. Ubi2447

Posts: 131; Member since: Feb 14, 2012

But that doesn't mean that it will always stay at the top. for the longest time, at the early days of Android, Motorola was the king. High build quality, the lot, then more people started showing up to the game and they have dropped back a noticeable amount. They are still great little handsets, but fastforward to 2012, with Samsung and HTC's latest handsets, they are currently taking a big portion of Android based sales. Saying that something will always stay on the top because it invented it's category is senseless. There will always be someone coming a long to do what the previous guy did but better. Do I think the iPad is the top of the tablet range? Yes I do. If i had the extra cash I might buy the new one. I am certainly considering the rumored 7" that has been popping up. But I refuse to agree to the notion that it will stay at the top of it's game just because it was the first and it's now, currently, the top. With that reasoning we would still be flying around in the Wright Brother's planes.

19. AppleConspiracy

Posts: 637; Member since: Oct 18, 2011

I'm not saying Apple will stay on top forever. However they will probably invent some other market segment in which they will be first again, almost without competition. They did it with iPod, for instance. MP3 player is now obsolete concept, and Apple made it oboslete becuse they changed the game again and introduced iPhone. The fact that iPod was technologically surpased by competition is not stopping Apple. So is with the iPad. It's again new arena for competition, and when competition surpasses it, Apple will go on another territory. It's their way of doing things. Although that was under Steve Jobs - I don't know what will happen now under new management. If they stick with trying to disable competition in the same frame, they will fail.

22. WWThinker

Posts: 55; Member since: Feb 10, 2012

Don't equate your tunnel vision or view to "almost everyone". Or, give us your definition of "tablet". The concept of a notebook PC form-factor with detachable keyboard was demonstrated long time ago. Surface does not deviate from that concept. Just because your knowledge are limited, 'black' does not equate to 'white'.

24. AppleConspiracy

Posts: 637; Member since: Oct 18, 2011

When I say "almost everyone", I mean the main tendency that's so strong that speaking about exception is only speaking about deviation from the rule. The fact there are some people that don't think this way is irrelevant. This false politics of "relative" thinking is utterly inefficient and cannot explain one single social phenomenon.

13. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

look around Win tablet is made to compete againt Tablets and Laptops while ipad is not a compition againt Laptops so Win Tabs got biger market and more criticle features that Ipad didnt gave yet

27. remixfa

Posts: 14605; Member since: Dec 19, 2008

yea, it helps, but people say "iphone" when they mean "smartphone" and android is still winning that battle by a large margin.

38. whothisperson

Posts: 102; Member since: May 06, 2012

I know what you mean lol... I hate it when a notice says something along the lines of "No electronics i.e. mp3 player, tablets, cellphones, iphones, etc." iphone falls under CELLPHONE! It's not a category all by itself.

2. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

MS's greatest challenge is price. Since they waffled on the pricing in the announcement, that says they really haven't finalized the price model. To Apple's credit, when the iPad was announced, you knew how much it was going to cost.

3. AppleConspiracy

Posts: 637; Member since: Oct 18, 2011

... and this iPad prices never really mattered to anyone. So, think again about the real challenges (hint: it's not pricing).

11. HTCFreak

Posts: 156; Member since: Jul 17, 2010

Last year's iPad: $399 Last year's samsung Galaxy Tab 10.1: $499 So the iPad doesn't cost THAT much actually.

15. AppleConspiracy

Posts: 637; Member since: Oct 18, 2011

In my country iPad is much more expensive than others, except WIFI only version which is much cheaper. I hope you didn't make the wrong comparison. Anyway, everyone has iPad.

33. jmoita2

Posts: 930; Member since: Dec 23, 2011

Which country is that?

34. bayusuputra

Posts: 963; Member since: Feb 12, 2012

i don't own iPad, and certainly will not want to own one.. and i have not been a fan of iPad since it was introduced.. i really feel that it is just a half baked portable PC, or a blown-up iPod/iPhone.. I am waiting for a true tablet like this Surface.. your arguments and statements in this article are quite ridiculous actually.. you only see the big picture that iPad is synonymous with tablet and refuse to acknowledge the fact that there are growing number of people starting to realise that ipad is not the only tablet and that tablet itself was introduced even before the iPhone was made, and apple just changed the way it looks.. i still remember in 2006 my juniors in the school was forced to buy Fujitsu tablet PC, with touch screen, and that's already a tablet by definition, long before iPad was made (or even thought of).. so your complete ignorance of this number is like a science student that did not take into account air friction and gravity when calculating free fall speed.. it's just wrong and non-sense.. it's like you choose to ignore and be completely blinded..

37. AppleConspiracy

Posts: 637; Member since: Oct 18, 2011

I am very well aware that tablets exist on worlwide market already for a long time, to be precise from 2001 when Microsoft introduced its Tablet PC for touchscreen pen input, and since then this was generally a big failure although some specimens were available. However, we can compare to the iPad in terms of proclaiming Apple uninventive only if we look at definition of tablet very narrowly, that is we think tablet is just a PC/notebook with touchscreen instead of keyboard. Wrong! Apple iPad, that is tablet in this contemporary sense, doesn't emerge from this tradition. Instead, it is based on something entirely new, and Apple calls it "post-PC era" not without reason. It is conditioned on technological handheld paradigm of touch-based app-centric devices established by iPhone in 2007. iPhone was too something entirely new in contrast to traditional smartphone, and introduced the new smartphone paradigm that we see today. So, Apple firstly creates new paradigms, so it's allways naive to think those things actually existed before. They existed only in terms of technology and known forms, but was never truly implemented as an interface toward the subject/consumer which can become a part of something much bigger than the device itself - a computing, world-connected platform, that can become virtually anything we desire. We just need to install app for that. So, Apple is once again without competition in newly created segment. They couldn't create it before iPhone, for instance. Further more, they couldn't create iPhone before iPod, etc. Everything in Apple's evolution has its strategic timing and native causality by upgrading the world when the world is ready. If they introduced tablet before iPhone, no one would care, becuse everyone was still on desktop computing. Instead, they introduced it when we allready shifted to handheld app-based touchscreen computing. And when they introduced iPad, no one really took it seriously. However, soon they saw what happened - the world WAS ready after all and now iPad is selling like hot cakes, and once again iProduct becomes symbol and culturological synonym for tablet. It's not going to last forever of course. Just like with iPod and iPhone, competition will surpass it, however not in this key timeframe in which Apple still dominates. The fact is, the world need to be accomodated to non-iPad, and that takes time. You must strip off the religion from people, to become aware of other truths, and that's allways the hard part. When they do, Apple will probably again think of something else. Until then, everything I said stands. The main problem with you is that you don't quite understand the true social and culturological mechanism, and that counts for understanding of Apple's politics and influence and as well my point here with this sort of rhetoric and reasoning.

4. Ubi2447

Posts: 131; Member since: Feb 14, 2012

Ok first off......Is that really Matrix reference??....Really? I haven't seen a Matrix reference in like 8 years. The iPad is no doubt a great little tablet but this comic a bit exaggerated if you ask me.

6. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Apple's dominance is greatly exaggerated here. Joy of Tech seriously needs to lay off the fanboyism.

8. bobfreking55

Posts: 866; Member since: Jul 15, 2011

the comic is wrong. the Galaxy Note and Kindle Fire did not compete with the iPad. let's do the count off again. iPad = toy Android = gadget Windows = machine

28. Non_Sequitur

Posts: 1111; Member since: Mar 16, 2012

Android tablets can be machines as long as they have a nice full-sized USB port. :3

32. danieru.05

Posts: 9; Member since: Feb 24, 2012

ipad, android tablets, and windows tablet can be classified as a toy, gadget or a Depends on how the user uses this tablets for their use...^_^..

35. bayusuputra

Posts: 963; Member since: Feb 12, 2012

haha! true.. but remember, android and windows tablet can be a toy too.. it depends on how you use it.. but i agree that iPad can't be a gadget or a machine..

9. fsnas

Posts: 122; Member since: Jun 18, 2012

I think Apple's time is getting to an end. There is no more creativity in their products, they are out of ideas! i was thinking of buying the Toshiba excite tablet but now I’ll wait, because I’m definitely buying Microsoft surface!!!

23. WWThinker

Posts: 55; Member since: Feb 10, 2012

Agreed. Every empire has its end. Microsoft was once upon a time an invincible empire (or a evil one). Apple will follow the same path, at time. I hope the analysts (especially the greedy sharks from Wall Street) and end-users develop some sense and apply some logics to these kind of computing devices.

36. bayusuputra

Posts: 963; Member since: Feb 12, 2012

I think apple can be where they are now largely because of the backing from WS.. if they are actually tech people and see that iPad/iPhone is inferior to other smartphones/tablets, their shares won't be soaring like now and ceratinly the consumers would start realising the same thing too.. and if that actually happened, apple would have been gone a couple years ago.. but i still like their Mac lineups..

12. pongkie

Posts: 663; Member since: Aug 20, 2011

apple has after sales service. MS haven't said anything about support so i might stick with other pc companies like dell, asus or samsung

20. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

what about Nokia they're known to have the best product support

25. pongkie

Posts: 663; Member since: Aug 20, 2011

they don't have a tablet unfortunately

14. CX3NT3_713

Posts: 2364; Member since: Apr 18, 2011

Well people want the "iPad" cause its the trend? Not because it does anything productive, but they want it, cause they can view and share the chit, out of their photos :-\...... Microsoft is aimed at businesses..

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