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McGraw-Hill punished by Apple for leaking iPad info on CNBC

Posted: , by Alan F.

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McGraw-Hill punished by Apple for leaking iPad info on CNBC
You may recall the story of McGraw-Hill CEO Terry McGraw. As we reported late Tuesday, the publishing exec was being interviewed on CNBC the eve of the iPad launch when he gave away previously unknown and secret information. He told the cable audience that there would be an iPad launched on Wednesday and that it would run on the iPhone OS and cost $500. Obviously, Mr. McGraw was privy to some information that  even some top guns at Apple didn't possess.

We know that Steve Jobs is a stickler for keeping things quiet until the official announcement and Apple's CEO wasn't going to let such an obvious (and widely disseminated) gaffe go unpunished. So he sent McGraw-Hill into the penalty box by removing the company's name from a slide showing the names of publishers whose books will be made available for the iPad. It was a spanking the Steve Jobs way and what could make for a worse punishment than telling the large number of people who tuned into the iPad announcement that your venerable publishing house doesn't exist-at least not to Steve Jobs.

source: Venturebeat, Gizmodo

McGraw-Hill punished by Apple for leaking iPad info on CNBC

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posted on 20 Oct 2010, 01:44

1. rjt185 (Posts: 257; Member since: 11 Jun 2009)

I'm surprised that's all for now. The PR officer for McGraw must be like "no more off-script for you." haha

posted on 28 Jan 2010, 09:16

2. JeffdaBeat (unregistered)

I mean, I see where Apple is coming from. Even if everyone knows what it is, Apple still should have the right to announce it themselves. This guy snubbed them. Then again, everyone KNEW what it was...so was he really doing any damage.

posted on 28 Jan 2010, 10:23

3. corporateJP (Posts: 2458; Member since: 28 Nov 2009)

Where's the punishment to Apple for letting this thing operate on AT&T's network?

posted on 28 Jan 2010, 11:21

4. rwolf1984 (Posts: 532; Member since: 06 Jun 2009)

There is no punishment for at&t. Verizon got the punishment for trash talking the phone they "need" so bad!!! Do you think Apple wants all of VZW's Get it Now all over its beautiful device no. VZW and Apple will never work together. Apple wants you you buy songs, books, movies, periodicals, newspapers and other content from them, not from VERIZON VCAST...Do you think Verizon would agree to a $30 No-Contract plan for this device? Hell, No. No carrier gets perfect coverage everywhere...I think Jobs and Apple leveraged its relationship with at&t to make this possible...Free Wi-fi from at&t, wow...at&t has the most wifi hot spot than any carrier in the USA...Apple customers will benefit from this relationship between at&t and Apple!!

posted on 16 Apr 2010, 14:39

6. iHateCrapple (Posts: 734; Member since: 12 Feb 2010)

VZW doesn't hinder smartphones anymore and they havent in a long time.

posted on 28 Jan 2010, 13:46

5. theGodpapa (Posts: 181; Member since: 15 Dec 2009)

who cares, this is junk and the ipad is for victims.

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