McGraw-Hill punished by Apple for leaking iPad info on CNBC

McGraw-Hill punished by Apple for leaking iPad info on CNBC
You may recall the story of McGraw-Hill CEO Terry McGraw. As we reported late Tuesday, the publishing exec was being interviewed on CNBC the eve of the iPad launch when he gave away previously unknown and secret information. He told the cable audience that there would be an iPad launched on Wednesday and that it would run on the iPhone OS and cost $500. Obviously, Mr. McGraw was privy to some information that  even some top guns at Apple didn't possess.

We know that Steve Jobs is a stickler for keeping things quiet until the official announcement and Apple's CEO wasn't going to let such an obvious (and widely disseminated) gaffe go unpunished. So he sent McGraw-Hill into the penalty box by removing the company's name from a slide showing the names of publishers whose books will be made available for the iPad. It was a spanking the Steve Jobs way and what could make for a worse punishment than telling the large number of people who tuned into the iPad announcement that your venerable publishing house doesn't exist-at least not to Steve Jobs.

source: Venturebeat, Gizmodo


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6 Comments

1. rjt185

Posts: 257; Member since: Jun 11, 2009

I'm surprised that's all for now. The PR officer for McGraw must be like "no more off-script for you." haha

2. JeffdaBeat unregistered

I mean, I see where Apple is coming from. Even if everyone knows what it is, Apple still should have the right to announce it themselves. This guy snubbed them. Then again, everyone KNEW what it was...so was he really doing any damage.

3. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Where's the punishment to Apple for letting this thing operate on AT&T's network?

4. rwolf1984

Posts: 536; Member since: Jun 06, 2009

There is no punishment for at&t. Verizon got the punishment for trash talking the phone they "need" so bad!!! Do you think Apple wants all of VZW's Get it Now all over its beautiful device no. VZW and Apple will never work together. Apple wants you you buy songs, books, movies, periodicals, newspapers and other content from them, not from VERIZON VCAST...Do you think Verizon would agree to a $30 No-Contract plan for this device? Hell, No. No carrier gets perfect coverage everywhere...I think Jobs and Apple leveraged its relationship with at&t to make this possible...Free Wi-fi from at&t, wow...at&t has the most wifi hot spot than any carrier in the USA...Apple customers will benefit from this relationship between at&t and Apple!!

6. iHateCrapple

Posts: 734; Member since: Feb 12, 2010

VZW doesn't hinder smartphones anymore and they havent in a long time.

5. theGodpapa

Posts: 181; Member since: Dec 15, 2009

who cares, this is junk and the ipad is for victims.

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