Mario Kart Tour is Nintendo's biggest mobile game launch ever

Mario Kart Tour is Nintendo's biggest mobile game launch ever
Mario Kart Tour launched on September 25th as Nintendo’s newest mobile game. The title was made available to download on both iOS and Android devices and, according to Sensor Tower, it’s already a hit.

One week after release, Mario Kart Tour has already been downloaded a whopping 90 million times. Almost 60% of these, or around 53.5 million, happened on Google’s Android platform while iOS accounted for 36.5 million downloads. These figures give Nintendo’s its biggest mobile launch thus far. The company’s second most popular launch is Animal Crossing: Pocket Camp which generated 14.3 million downloads across its first 7-day period, around six times less than Mario Kart. Nintendo’s first mobile title, Super Mario Run, sits in third place with 13 million downloads during the first week.

Despite the popularity of Nintendo’s latest game, it’s far from number one in terms of revenue. Mario Kart Tour reportedly generated $12.7 million in revenue over the past seven days whereas Super Mario Run brought in $16.1 million and Fire Emblem Heroes, which was downloaded just 8.1 million times during its first week, made a massive $28.2 million in in-app purchases. 

Unsurprisingly, iOS users accounted for the largest portion of revenue - $9.6 million and 75.5% - while Android players generated just $3.1 million, or 24.5% of the total. This means that, on average, every iOS download generates $0.26 in revenue while Android gamers only account for $0.06.

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10 Comments

1. japkoslav

Posts: 1520; Member since: Feb 19, 2017

It might be because I actually played Mario Karts but mobile version is such a garbage :-D I instaled it on my two phones and iPad ... but to play it for longer than 5 minutes, let alone spend some cash on it? Nope :D I am not that desperate.

2. nikhil23

Posts: 472; Member since: Dec 07, 2016

I agree...I only played for couple of races and uninstalled it. There are better games out there. I don't want to waste my time on this garbage.

9. Brewski

Posts: 710; Member since: Jun 05, 2012

Need joycons, then it might be better?

3. Nunofcp

Posts: 3; Member since: Apr 09, 2019

This game drain the battery very fast, even when off. Tested with my phone and tablet. Anybody have experimented this problem?

4. gadgetpower

Posts: 283; Member since: Aug 23, 2019

I downloaded it to my iphone 11 Pro Max but I don’t pay anything with it instead I subscribe apple arcade. Apple is always the best when it comes to making profit, see the difference in $ app spending between ios and android.

7. japkoslav

Posts: 1520; Member since: Feb 19, 2017

You know the punch line might be Android users are more sensible when it comes to loot boxes. Pick your poison ... or toilet time waster.

5. JackWolfe

Posts: 12; Member since: Dec 06, 2018

There isn't a real need to spend money on the game. You get enough gems and coins from completing challenges.

6. Valdomero

Posts: 698; Member since: Nov 13, 2012

It's sad Nintendo went the EA route...

8. japkoslav

Posts: 1520; Member since: Feb 19, 2017

You know making mobile games garbage can work like a PR for Switch :) Just imagine Nintendo with plan to make mobile platforms even more pathetic then they are right now.

10. noob8701

Posts: 4; Member since: Aug 12, 2019

I guess it was rushed to download cos alotta people was use to the game of old but this mobile version suck..shud have taken time to replicate the console gameplay ..we download even if its 4gb

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