Lenovo’s promotional videos show how the P90 smartphone could make life “bearable”

Lenovo’s promotional videos show how the P90 smartphone could make life “bearable”
Depending on your circle of friends or activities, the P90 could be a reference to the hyper-workout schedule of the P90x program. If you are a geek like us, then it means a Intel powered smartphone, the Lenovo P90.

The P90 is well appointed hardware, making up for its unassuming appearance. Lenovo opted to appeal to bear lovers and business pros in a two-part video promotion.

Spec-wise, there is not much to dislike about the Lenovo P90. It has a comfortably large 5.5-inch 1080p display, 13-megapixel main and a 5-megapixel front camera, 32GB of storage, and a huge 4,000mAh battery. Coupled with Intel’s new 64-bit Atom CPU, the P90 is equipped to make good use of all the bits Lenovo put into the mix.

What might be the best way to spread the word about this new device? Dress a guy up in a bear costume and make a lot…we mean a lot of bear puns and end it all with, “It’s fast. Fur. Real.”

The Lenovo P90 might make many lives “bearable,” but we wonder if all the puns would be more appropriate for another device, like a BlackBeary (see what we did there?).


FEATURED VIDEO

5 Comments

1. redmd

Posts: 1939; Member since: Oct 26, 2011

Its the 4000 mAh that interests me.

2. seven7dust unregistered

I actually bought a lenovo p780 a few years back as a secondary phone to test Android for a while , it came with the same massive 4000 mah battery , and it was only 5 inches , I sold it now , but had a decent experience , the software was junk , but hardware was nice for the price. the p780 use to last me 3-4 days on a charge with medium use and 2 days heavy use, still no flagship in 2015 offers this kind of endurance , lenovo needs a flagship with this battery tech and they'll sell out. check out this gsmarena review , it's still the record holder for batterylife on their site, only problem is the processor was too slow for me.http://blog.gsmarena.com/lenovo-p780-review/

6. justrt

Posts: 446; Member since: Jul 10, 2014

Way to go, promote competitors website.

4. lylee73

Posts: 84; Member since: Mar 18, 2015

Now that's what I call it furry fast!

5. justrt

Posts: 446; Member since: Jul 10, 2014

I like these commercials! Nice nice

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.