Lenovo's Xiaomi-like, online-only smartphone brand will be called "Fancy Maker"

A few months back, Lenovo execs told The Wall Street Journal that they're planning on launching a new smartphone brand that would operate online-only. It was quite obvious that the new subsidiary, which is set to launch on April 1st 2015, is a direct answer to local superstar, Xiaomi, which popularized the model.

What we didn't know until today, however, is how the brand will be called. No longer though – Lenovo's Senior Vice President, Chen Xudong, today announced that the name will be "Fancy Maker". This obviously sounds a lot alike to Moto Maker – a personalization service offered by Motorola, which is now a part of Lenovo Group, that allows buyers of Moto devices to customize aspects such as color accents and back plate. Indeed, some kind of service is precisely what Fancy Maker makes us think of – not hardware – so we're not entirely sure that we approve the name (not that anybody is asking).

It remains to be seen if Lenovo's Fancy Maker will mirror another major aspect of Xiaomi's business model – appointments to buy hot devices. Thanks to those, Xiaomi is in a great position to ensure that supply is never higher than demand, not to mention that regular "flash" sales infuriate consumers who miss out, generating a lot of buzz. This free marketing helps reach an ever wider audience that wants the phone and is willing to wait, all the while component prices fall, allowing the companies behind such products to actually make something on them. 

With the acquisition of Motorola, Lenovo became the world's third biggest manufacturer according to the IDC, but its otherwise solid wares have so far failed to generate as much noise as those of the aforementioned local competitor. Whether Fancy Maker can change that is anybody's bet.

source: MyDrivers (translated); image courtesy of MyDrivers



1. promise7

Posts: 894; Member since: Jul 03, 2013

Fancy Maker? Please keep these decision makers away from the Motorola office.

4. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Plain and weird.

8. xq10xa

Posts: 808; Member since: Dec 07, 2010

I think the decision came from the Lenovo part. Motorola didn't have such a stupid name on anything they did...at least I can't recall.

2. vjyanand4u

Posts: 3; Member since: Dec 18, 2014

They killed moto brand what next from lenovo, they seems to be confused a lot now

9. rockers123

Posts: 137; Member since: Sep 08, 2013

When did they kill Motorola? Are you a nut or what?

11. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Motorola branding is part of Lenovo. Personally I prefer Google to keep Motorola but that our reality now. Let see what Fancy Maker can bring to the table. High Spec with a low price will always be welcomed. This time in large volume too!!

3. kaikuheadhunterz

Posts: 1157; Member since: Jul 18, 2013

I'm no expert, but I'm pretty sure no one will be proud to own a phone named "Fancy Maker"

5. Ishtiaque99

Posts: 68; Member since: Apr 15, 2014

crappy weired name, no innovation. Moto is gonna die.

6. tmcr7

Posts: 180; Member since: Nov 02, 2011

Customization is always welcome no matter what its name is.

7. Neo_Huang

Posts: 1067; Member since: Dec 06, 2013

This is the worst translation. It's actually more along the lines of "godly/magical device factory".

10. kanagadeepan

Posts: 1246; Member since: Jan 24, 2012

Very bad name... Even the name "BU11 SH!T" is better than "Fancy Maker", imho...

12. greenelektron

Posts: 537; Member since: Sep 10, 2014

And the theme will be sang by iggy azalea. They should really make the phones under this phone to be really close if nit greater than what xiaomi offers.

13. BluRayPlayer

Posts: 11; Member since: Oct 17, 2014

It will be launched on April 1st, hmm, seems "Fancy Maker" an early April Fools prank. Hahaha

14. edwin_hc_lee

Posts: 1; Member since: May 06, 2015

Don't know where they got "Fancy Maker" from but that's not the offical English name. The brand is officallly "ShenQi" (pronounced "Shen-Chee") meaning mystical or miraculous.

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