Lenovo's Xiaomi-like, online-only smartphone brand will be called "Fancy Maker"
It remains to be seen if Lenovo's Fancy Maker will mirror another major aspect of Xiaomi's business model – appointments to buy hot devices. Thanks to those, Xiaomi is in a great position to ensure that supply is never higher than demand, not to mention that regular "flash" sales infuriate consumers who miss out, generating a lot of buzz. This free marketing helps reach an ever wider audience that wants the phone and is willing to wait, all the while component prices fall, allowing the companies behind such products to actually make something on them.
With the acquisition of Motorola, Lenovo became the world's third biggest manufacturer according to the IDC, but its otherwise solid wares have so far failed to generate as much noise as those of the aforementioned local competitor. Whether Fancy Maker can change that is anybody's bet.
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