Lenovo to beat Samsung to become China's most popular smartphone brand in 2013

Lenovo to beat Samsung to become China's most popular smartphone brand in 2013
Lenovo might not be the first name to pop into your mind when you think about smartphones, but you’d better think again. The Chinese company last quarter rushed into the list of top phone brands in the world’s most populous country, second only to Samsung, and soon this might change too.

Lenovo is pushing things forward and in 2013 it is expected to become China’s most popular brand, according to researchers from Gartner. In Q3 2012, Lenovo held 14.8% of the Chinese smartphone market, following Samsung’s 16.7% lead. Apple in comparison had a mere 6.9% share in the third quarter of this year.

And Lenovo is singled out to be the only Chinese brand with enough recognition to fight against global companies like Samsung.

"The brand is positioned at the mid-to-lower end which will drive much of its future growth, and this is where global brands are less competitive," Gartner said. Lenovo is indeed selling affordable devices and is a well known brand in China, where Android dominates the smartphone market with an over 90% share.

source: DigiTimes

FEATURED VIDEO

13 Comments

1. flower99

Posts: 54; Member since: Nov 18, 2012

Of course, and the reason why most chinese refuse huawei and zte is because they are government linked. In order to save their money as a taxpayer, they will rather support the independent company like Lenovo BTW, That picture, such a nice looking phone LOL, I want it

7. ryq24

Posts: 874; Member since: Oct 17, 2011

all large chinese companies are partly owned by the government. if not partly owned, they have debt to banks which are state owned so they still have to follow what the government say.

11. Nadr1212

Posts: 741; Member since: Sep 22, 2012

i still believe in Samsung, U GO SAMMY!!!!!!!!!!!!!!!!!!!!!!

2. Mr_Hyde

Posts: 20; Member since: Nov 20, 2012

Go for it, Lenovo! Let the games begin!

3. redmd

Posts: 1916; Member since: Oct 26, 2011

just use stock android. your skins don't look attractive. IMO

4. joseph98

Posts: 167; Member since: Feb 03, 2012

Let's hope so. Like this we the user will benefit the most. More choices. And yes I will buy any brand as long as it compete and well made. I still think my next phone after my galaxy note 2 will be samsung galaxy note 3. I doubt they can catch up with sammy when it comes to phablet.

5. XiphiasGladius

Posts: 813; Member since: Aug 21, 2011

They could easily dominate the mid range category in Asia. Thier mid range phones are rather impressivly speced given their pricing is as almost as cheap as many low end big name OEM phones. Best example is the Lenovo P700i which only sells at a mere $267 if converted to current exchange rate.

6. StreetNerd

Posts: 870; Member since: Dec 08, 2010

zero lenovo phones here =)

8. soshi

Posts: 154; Member since: Mar 08, 2012

What is the name of that flip phone? So sexy please bring it to indonesia. I'm so tired of today's phone with the same concept.

9. xfire99

Posts: 1205; Member since: Mar 14, 2012

They wish, but they wont and never will be.

10. Commentator

Posts: 3722; Member since: Aug 16, 2011

Isn't that more or less exactly RIM's response to Apple circa 2007? Simplistic, childish, fanboyish denial worked out great for them, didn't it?

12. pikapowerize

Posts: 1869; Member since: May 03, 2012

they're phone is actually good! i think better than what ZTE and Huawei can offer! but they are still using samsung's chips... they use exynos chips on their flagship (same with s3) but so much cheaper..so i think samsung is still not defeated....coz most of the phones uses samsung's technology!

13. Frapple

Posts: 3; Member since: Oct 08, 2012

Most Chinese products are cheap and they could deliver the functionalities pretty well. But there is always questions about quality, when it is unbranded. You could easily spot the flaws when you own one. Another note, do you want to buy phones from companies that support child labours and poor working conditions and low wages? When you are holding such products you are encouraging their misdeeds to continue the exploitation. Or do you buy from companies who are socially responsible throughout the entire production process, delivering not only designs, quality, but environmentally friendly products?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.