Lenovo exec says Windows RT doesn't need to exist

Lenovo exec says Windows RT doesn't need to exist
There has been a fair bit of criticism for Windows RT since its release. The tech community never liked the limitations, consumers didn't see the value, and there's a possibility that the platform's failure was a key part of Steve Ballmer being pushed out as Microsoft's CEO. Now, a Lenovo exec is saying that there is no reason for Windows RT to exist at all.

The comment came from Lenovo's Australian marketing chief Nick Reynolds during a question and answer session following Lenovo's press conference at IFA in Berlin. Reynolds explained that the new Haswell chips from Intel have removed the need for consumers to choose between battery life and performance; and so, if users can get a full day of use from Windows 8, there's no reason for RT to be around. 

Microsoft might argue that RT hits that lower price range that full Windows 8 tablets and hybrids can't reach, but given the $900 million in unsold Surface inventory that the company had to write off, we don't expect that argument to be all that long. Not surprisingly, Lenovo announced a few refreshes to its Windows 8 lineup, including a new Yoga convertible, but no Windows RT devices.

source: Engadget

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10 Comments

1. -box-

Posts: 3991; Member since: Jan 04, 2012

I don't disagree. Make Windows 8 cheaper and blend WP8 and Win8 into 9. By the time 9's out we'll probably have desktop-grade Intel Atoms and AMD APUs in phones.

2. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

I agree; back when Microsoft first announced it.

3. KiranPAUSER

Posts: 73; Member since: Feb 15, 2013

Full flown windows 8 should only exist.

4. gazmatic

Posts: 807; Member since: Sep 06, 2012

Windows Rt had a purpose... Get windows on arm Intel is dragging it's feet while less and less people bought desktops and choose tablets instead full windows is too power hungry for arm... And the only chips that give battery life are slow like atom and tegra 3 rt only makes sense on snap dragon 800, tegra 4/5 and clover trail it's all good when all you do is play candy crush and update Facebook but when you want actual work done you want a speedy device say what you want about rt but it has more features and productivity than both ios and Android MS failed both to market it and price it accordingly they actually had a higher profit margin than the iPad... THAT'S RIDICULOUS they needed to undercut the market even if it meant selling it at a loss for the first six months

6. TheCynicalTechie

Posts: 78; Member since: Nov 19, 2012

Surface RT is useless, they should call it Surface Lite and put a Bay Trail processor in it.

5. CX3NT3_713

Posts: 2347; Member since: Apr 18, 2011

Rt just needs more apps,, people love apps. LoL...as mention, rt should be price aggresively..

7. jedpatrickdatu

Posts: 169; Member since: Jan 24, 2013

Agreed about the price. After all, RT was made so tablets could be cheaper by running on ARM CPUs. So far though, RT tablets are very expensive.

8. FadyNabil

Posts: 39; Member since: May 10, 2013

Agree, but where the haswell now? still nothing serious about it, no products. till haswell is there, rt is there.

9. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

if Microsoft does not have some form of an operating system to operate ARMS CPU controlled tablets then folks Apple Ipads and Android tablets will dominate the mobile tablet world because ARMS CPU tablet cost less to make and have better battery life than Intel/AMD x86 CPU architecture Systems. a good Intel Haswell i5 CPU tablet running Windows 8.1 is going to cost a person hundreds of dollars more to buy than an Arms CPU controlled tablet folks is you want a tablet to run Windows 98, XP, Vista , Windows 7 and windows 8 programs well- you will pay more for the Electronic components that make you tablets do that. I dare to say you wont be able to buy any good windows 8.1 tablet for under 300 dollars unless it's a 7 incher. the question is how much good will a small 7 inch tablet do if you try to make a word document on it.make sure you buy 300 power reading glasses !!!

10. renz4

Posts: 319; Member since: Aug 10, 2013

Lenovo might think it is not necessary but for chipmaker that licence ARM tech and ARM themselves it gives them the chance to move to much bigger form factor such as dekstop. ARM processor might be too weak right now to have full fledged windows in it but as the tech move forward and become much more faster more feature and function can be added later. for now Win RT will create the base needed for ARM architecture before the tech can advance further. i read somewhere long ago that nvidia JHH talking about ARM processor will be in our dekstop and laptop in the future and not only in limited to tablet and smart phones like now. i think that's the reason why nvidia really hoping for win RT to take flight.

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